Economic Moat

Bombardier has no economic moat

Business-jet buyers can choose comparable aircraft from Gulfstream, Dassault, Textron and Embraer, so Bombardier’s position does not keep these rivals out. Its name and product range do not by themselves show that customers must stay or that rivals cannot compete on cost.

Why Bombardier has no moat

Many alternatives

Brand does not lock buyers

Cost lead unproven

The explanation behind each reason