Medifast Inc

F:MDF

Business Description

Sector

Consumer Staples

Industry

Consumer products

Headquarters

United States of America US

Employees

380

IPO date

Dec 30, 1993

Medifast sells packaged weight-loss and healthy-eating products, mainly shakes, bars, soups, and other meal replacements. These products are built around its OPTAVIA program, which gives customers a structured plan for losing weight and maintaining habits through portion-controlled eating and coach support. The company’s main customers are adults trying to lose weight or manage their diet in a simple, guided way.

Medifast makes money by selling its food products, usually through a network of independent OPTAVIA coaches who help enroll customers, explain the program, and keep them engaged. That makes the business part product company and part service model: the food is the core item being sold, but the coaching and community are a big reason people stick with the program. Medifast sits in the health and wellness aisle, but its model is different from a normal grocery brand because it sells a repeatable program rather than just individual snacks or supplements.