Consumer security software
This part sells antivirus and device security software that helps people protect home computers, phones, and tablets from malware, phishing, and other online threats.
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Gen Digital sells consumer security and privacy software under brands such as Norton, Avast, Avira, LifeLock, and CCleaner. Its products help people protect their devices, block malware and scams, manage passwords, use VPNs, and monitor identity theft. The company mainly serves individual consumers and households, with some products also aimed at small businesses.
It makes most of its money from subscriptions. Customers pay to renew antivirus, identity protection, privacy, and device security plans on a recurring basis, rather than buying a one-time software license. That model gives Gen Digital a steady relationship with users and a direct link to the people who actually use the software every day.
What makes Gen Digital different is that it sits at the front line of consumer digital safety. Instead of selling tools to large corporate IT departments, it sells easy-to-use protection to everyday device owners across Windows, Mac, mobile, and web. Its role is part security software vendor and part identity-protection service, which gives it a wider value proposition than a basic antivirus company.
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