Meredith Corp

LSE:0K0J

Once upon a Midwest morning in 1902, a man named Edwin Thomas Meredith embarked on a journey that would lay the foundation for a storied publisher in American history. With the debut of his agricultural journal, Successful Farming, Meredith sought to connect with farmers across the heartland, providing insights and innovations right to their homestead doorsteps. Over the decades, Meredith Corporation grew, evolving from its roots in Des Moines, Iowa into a multimedia powerhouse. The company became synonymous with trusted household names like Better Homes & Gardens and Martha Stewart Living, each magazine serving as a beacon of lifestyle journalism, reaching millions of readers with carefully curated advice, recipes, and the latest in home decor. Through the art of storytelling and visual aesthetics, Meredith crafted narratives that resonated deeply with its audience, creating a formidable brand loyalty in newsstands and mailboxes alike. Diversity in its portfolio became Meredith's hallmark, as it skillfully navigated the shifting tides of media consumption. The company straddled the delicate line between print and digital innovation, generating revenue through a mix of consumer subscriptions, advertising, and licensing. By marrying enduring editorial standards with modern digital strategies, Meredith attracted a vast array of advertisers eager to tap into its diverse and engaged audience. Additionally, through its innovative marketing services segment, Meredith offered its expansive consumer database to businesses looking to target specific demographics, turning vast readership into a lucrative asset. This combination of legacy and modernity allowed Meredith Corporation to thrive as a leading media force, adeptly monetizing content while staying true to its founding values of informing and inspiring American households.