Character Group PLC

LSE:CCT

The Character Group Plc engages in the design, development, and distribution of toys, games, and giftware. The company is headquartered in New Malden, Surrey and currently employs 209 full-time employees. The firm is engaged in the design, development and international distribution of toys, games and gifts. Its geographical segments include UK, Scandinavia and Far East. Its products are based on film, television, comic and digital characters, reproduced under license from the brand owners. The company also partners with other overseas-based toy producers, either to market and distribute their products in the UK or to collaborate to jointly-develop and distribute toy products. Its diverse product ranges focus on key areas within the toy sector; these include pre-school, boys, girls and activity and crafts. Its brands include Goo Jit Zu, Peppa Pig, Pokemon, Little Live Pets, Shimmer ‘n Sparkle, Treasure X, Instaglam, Mashems, Teletubbies and Ben & Holly’s Little Kingdom. Its customer list includes the UK and Scandinavian toy retailers, independent toy stores and a selection of distributors in overseas territories.