Booking Holdings Inc
NASDAQ:BKNG

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Booking Holdings Inc
NASDAQ:BKNG
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Price: 5 111.11 USD 0.51% Market Closed
Market Cap: $164.7B

Intrinsic Value

The intrinsic value of one BKNG stock under the Base Case scenario is 4 617.69 USD. Compared to the current market price of 5 111.11 USD, Booking Holdings Inc is Overvalued by 10%.

BKNG Intrinsic Value
4 617.69 USD
Overvaluation 10%
Intrinsic Value
Price
Worst Case
Base Case
Best Case

Valuation History
Booking Holdings Inc

What is Valuation History?
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Fundamental Analysis

BKNG Profitability Score
Profitability Due Diligence

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BKNG Solvency Score
Solvency Due Diligence

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Bear Theses

A pronounced shift in Google’s travel advertising policies, or the growth of Google Travel as a direct competitor, could significantly compress Booking Holdings’ take rates and threaten its historically strong margins.

Regulatory scrutiny and macroeconomic challenges in key European markets—where Booking.com has a dominant position—could weigh on international bookings, potentially disrupting the company’s largest revenue contributor.

The company’s continued push into alternative accommodations may be overshadowed by established home-rental leaders like Airbnb, causing Booking Holdings to lag behind in this fast-growing segment.

Bull Theses

Booking.com’s brand strength and global reach attract high volumes of direct traffic, reducing the dependence on paid advertising channels and supporting robust profit margins.

The company’s extensive portfolio of well-known platforms—like Priceline, Kayak, and Agoda—creates cross-selling opportunities and operational synergies, helping it maintain its leadership in the online travel market.

Booking Holdings’ steady free cash flow generation and disciplined capital allocation strategy, exemplified by share buybacks and targeted acquisitions, provide flexibility to invest in growth initiatives and defend against competitive threats.

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Free Cash Flow Analysis
Booking Holdings Inc

Last Value
3-Years Average
FCF Margin
Conversion Rate

Wall St
Price Targets

BKNG Price Targets Summary
Booking Holdings Inc

Wall Street analysts forecast BKNG stock price to rise over the next 12 months.

According to Wall Street analysts, the average 1-year price target for BKNG is 6 327.98 USD with a low forecast of 5 331.1 USD and a high forecast of 8 038.8 USD.

Lowest
Price Target
5 331.1 USD
4% Upside
Average
Price Target
6 327.98 USD
24% Upside
Highest
Price Target
8 038.8 USD
57% Upside
View Analyst Estimates
View Analyst Estimates

Dividends

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Shareholder Yield

Current shareholder yield for BKNG is .

Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?

Shareholder Yield
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Buyback Yield
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Debt Paydown Yield
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Competitive Landscape

Company Market Cap Intrinsic Valuation Profitability Solvency Price Change
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Ownership

BKNG Insider Trading
Buy and sell transactions by insiders

BKNG News

Other Videos
What is the Intrinsic Value of one BKNG stock?

The intrinsic value of one BKNG stock under the Base Case scenario is 4 617.69 USD.

Is BKNG stock undervalued or overvalued?

Compared to the current market price of 5 111.11 USD, Booking Holdings Inc is Overvalued by 10%.

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