FitLife Brands Inc
NASDAQ:FTLF
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FitLife Brands Inc
NASDAQ:FTLF
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FitLife Brands Inc
FitLife Brands, Inc. engages in the provision of nutritional supplements for health conscious consumers. The company is headquartered in Omaha, Nebraska. The company went IPO on 2007-10-26. The firm focuses its sales and marketing efforts on its full line of sports, weight loss and general nutrition products. The firm provides nutritional supplements for health-conscious consumers marketed under the brand names, such as NDS Nutrition, PMD Sports, SirenLabs, Core Active and Metis Nutrition (NDS products). The firm's product portfolio also includes brands iSatori, BioGenetic Laboratories and Energize (iSatori Products). The firm distributes the NDS Products principally through franchised General Nutrition Centers, Inc. (GNC) stores located both domestically and internationally and with the launch of Metis Nutrition, through corporate GNC stores in the United States. The iSatori Products are sold through approximately 17,000 retail locations, which include specialty, mass and online.
FitLife Brands, Inc. engages in the provision of nutritional supplements for health conscious consumers. The company is headquartered in Omaha, Nebraska. The company went IPO on 2007-10-26. The firm focuses its sales and marketing efforts on its full line of sports, weight loss and general nutrition products. The firm provides nutritional supplements for health-conscious consumers marketed under the brand names, such as NDS Nutrition, PMD Sports, SirenLabs, Core Active and Metis Nutrition (NDS products). The firm's product portfolio also includes brands iSatori, BioGenetic Laboratories and Energize (iSatori Products). The firm distributes the NDS Products principally through franchised General Nutrition Centers, Inc. (GNC) stores located both domestically and internationally and with the launch of Metis Nutrition, through corporate GNC stores in the United States. The iSatori Products are sold through approximately 17,000 retail locations, which include specialty, mass and online.
Revenue Growth: Total revenue rose 47% year-over-year to $23.5 million in Q3 2025, driven mainly by the Irwin Naturals acquisition.
Gross Margin Decline: Gross margin fell to 37.2% from 43.8% last year, impacted by lower MusclePharm margins and the addition of lower-margin Irwin business.
Net Income Drop: Net income declined to $0.9 million from $2.1 million a year ago, mainly due to M&A expenses, lower margins, and higher tax true-up.
MusclePharm Strength: MusclePharm posted 55% revenue growth, with wholesale up 112%, but gross margin declined due to rising whey protein costs.
Irwin Naturals Integration: Irwin contributed $6.8 million in revenue for 53 days post-acquisition; management expects future online sales growth as they shift away from third-party Amazon sellers.
Consumer Weakness: Management reported emerging signs of consumer weakness across all brands and channels starting in September, including small declines in Amazon subscriber counts and softer October revenue.
Price Increases Ahead: MusclePharm plans price hikes in January 2026 to offset protein cost inflation, after intentionally holding prices flat in 2025 to drive growth.
