Goosehead Insurance Inc
NASDAQ:GSHD
Goosehead Insurance Inc
Nestled in the competitive world of insurance, Goosehead Insurance Inc. has carved out a distinctive niche since its founding in 2003. The brainchild of Mark and Robyn Jones, the company leverages a unique business model to set itself apart in a crowded market. Goosehead operates a dual approach combining corporate-owned and franchise locations. This setup allows the company to expand rapidly while maintaining consistent service quality. By focusing on offering a diverse range of homeowner, auto, and other personal lines through a network of carefully vetted insurance carriers, Goosehead provides choices to its clients. The company capitalizes on its customer-first ethos, using technology to streamline both agent and customer experiences.
The lifeblood of Goosehead's revenue stream hinges on its commission-based structure. Agents act as the crucial link between customers and a panel of preferred insurance carriers, earning commissions for policies sold. This model drives revenue not only through initial policy sales but also through renewals, offering the company a recurring income base. Furthermore, Goosehead’s franchise model empowers entrepreneurs by providing them the tools and support needed to thrive. This alignment of interests ensures both the company and its franchise partners are incentivized to grow. By marrying traditional insurance tenets with innovative practices, Goosehead Insurance continues to widen its footprint, promising comprehensive coverage tailored to its clients' needs.
Nestled in the competitive world of insurance, Goosehead Insurance Inc. has carved out a distinctive niche since its founding in 2003. The brainchild of Mark and Robyn Jones, the company leverages a unique business model to set itself apart in a crowded market. Goosehead operates a dual approach combining corporate-owned and franchise locations. This setup allows the company to expand rapidly while maintaining consistent service quality. By focusing on offering a diverse range of homeowner, auto, and other personal lines through a network of carefully vetted insurance carriers, Goosehead provides choices to its clients. The company capitalizes on its customer-first ethos, using technology to streamline both agent and customer experiences.
The lifeblood of Goosehead's revenue stream hinges on its commission-based structure. Agents act as the crucial link between customers and a panel of preferred insurance carriers, earning commissions for policies sold. This model drives revenue not only through initial policy sales but also through renewals, offering the company a recurring income base. Furthermore, Goosehead’s franchise model empowers entrepreneurs by providing them the tools and support needed to thrive. This alignment of interests ensures both the company and its franchise partners are incentivized to grow. By marrying traditional insurance tenets with innovative practices, Goosehead Insurance continues to widen its footprint, promising comprehensive coverage tailored to its clients' needs.
Revenue Growth: Goosehead grew total revenue by 16% in 2025 and reported fourth quarter revenue of $105.3 million, up 12% year-over-year.
Profitability: Adjusted EBITDA for 2025 increased 14% to $113.6 million, with an adjusted EBITDA margin of 31%.
Written Premiums: Total written premiums reached $4.4 billion for the year, up 17%, with $1.1 billion in Q4, up 13%.
Policies in Force: Policies in force grew 14% to 1.9 million in 2025, with acceleration expected in 2026.
Guidance 2026: Management expects total revenue to grow 10%–19% and total written premiums to grow 12%–20% organically in 2026, with core revenue growth in the low double digits in H1 and acceleration in H2.
Technology & AI: Significant investment in technology, including rollout of Digital Agent 2.0 and AI-powered service tools, with $25–35 million earmarked for related investments in 2026.
Franchise & Corporate Strategy: Continued consolidation among franchises with higher producer counts, improved productivity, and a strong pipeline in enterprise partnerships.
Share Repurchase: $81.7 million of stock repurchased in 2025, and a new $180 million buyback authorization approved.
