
Goodyear Tire & Rubber Co
NASDAQ:GT

Goodyear Tire & Rubber Co
From the bustling streets of the early 20th century to today's interconnected highways, Goodyear Tire & Rubber Co. has confidently rolled along as a significant force in the tire industry. Founded in 1898 by Frank Seiberling, the company began with bicycles and carriages in mind. As the automobile revolution gained traction, Goodyear adeptly adjusted its focus, producing tires suited for the growing market of motor vehicles. The company's innovation and dedication to quality in manufacturing quickly earned it a reputation, propelling Goodyear to become one of the largest tire manufacturers in the world. Headquartered in Akron, Ohio, Goodyear has built a vast network of production facilities and robust distribution channels across the globe, showcasing its ability to adapt to and harness the winds of change over the decades.
The core of Goodyear's revenue model lies in designing, manufacturing, and selling tires for a diverse range of vehicles – from passenger cars and motorcycles to trucks, SUVs, and specialized commercial vehicles. It's not just the endpoints of design and sale; Goodyear's prowess is equally evident in its attention to research and development, where continuous technological innovation leads to improvements in tire performance, durability, and sustainability. Retail networks, including branded stores and online platforms, broaden its market reach. Additionally, the company's strategic partnerships with automakers and presence in aftermarket tire sales help cement its revenue base. Goodyear's operations are supported by a keen focus on cost management and efficient production processes, ensuring it remains competitive in a highly price-sensitive market. Through this intricate web of production, research, and strategic alignment, Goodyear not only sells tires but also crafts solutions that keep the world's vehicles moving forward efficiently and safely.
Earnings Calls
In the first quarter, Goodyear's revenue fell 6% to $4.3 billion, hindered by lower unit volumes, especially in the Consumer Replacement sector. Despite this, net income rose to $115 million thanks to a $260 million gain from the OTR business sale. The company anticipates $190 million in benefits from its Goodyear Forward initiatives, with expectations for a 10% SOI margin and under 2.5x net leverage by year-end. For the second quarter, they predict a 2% decline in global volumes but expect $135 million in price mix benefits. Overall, they maintain a positive outlook for free cash flow generation in 2025.
Good morning. My name is Stephanie, and I'll be your conference operator today. At this time, I'd like to welcome everyone to Goodyear's First Quarter 2025 Earnings Call.
[Operator Instructions]. Please note, this call may be recorded. It is now my pleasure to turn the conference over to Greg Shank, Senior Director, Investor Relations.
Thank you, and good morning, everyone. Welcome to our first quarter 2025 earnings call. Today on the call, we have Mark Stewart, our CEO and President; and Christina Zamarro, our Executive Vice President and CFO.
During this call, we will refer to forward-looking statements and non-GAAP financial measures. Forward-looking statements involve risks, assumptions and uncertainties that could cause actual results to differ materially from those forward-looking statements. For more information on the most significant factors that could affect future results, please refer to the disclosure sections of the supporting presentation for today's call and our filings with the SEC. These materials can be found on our website at investor.goodyear.com, where a replay of this call will also be available. A reconciliation of non-GAAP financial measures discussed on today's call, to the comparable GAAP measures is also included in the appendix of that presentation.
With that, I will now turn the call over to Mark.
Thank you, Greg, and good morning, everyone, and welcome to our first quarter earnings call. We're building on our momentum with a strong start to the year, driven by solid operational execution during the first quarter.
As we look at our results, Goodyear Foward workstream delivered USD 200 million of benefit, the single highest amount we've realized in any quarter as part of the program since we launched. At the same time, we're progressing on our planned asset sales and positioning the company's balance sheet for competitiveness as we move forward. This kind of consistent execution is critical as we work through significant inflation in our raw material costs in the first half of this year. It's also what creates the power behind our full year outlook and what gives me confidence in our ability to deliver on our Goodyear Forward target at the end of this year.
Turning to the business environment. Light vehicle production has become significantly more uncertain in the near term as the industry reacts to friction and global trade. We remain well positioned in our Consumer OE business with our mix of luxury, EV and light truck fitment wins. As you've seen in our results, we continue to demonstrate significant growth in the OE market share in the U.S. as well as EMEA. Importantly, we remain confident in the continued strength of our value proposition with our OEM customers going forward. In Consumer Replacement, first quarter industry volume followed recent trends with the low-end imports outperforming industry numbers in both the U.S. and in EMEA. With that as a backdrop for us in the first quarter, we gained share in the more profitable 18-inch and greater rim size. And that segment, as you know, is very important for us, and we outperformed industry numbers in the quarter.
Delivering outsized growth in this profitable segment is key to our strategy, and we're making tremendous progress as we work towards fully unlocking our potential to maximize the larger rim size opportunities. To do that, we're demanding efficiency in our manufacturing operations and achieving that. We're leveraging the strength of our global business and our product offerings and partnering with aligned distributors to ensure our products are available to consumers across all market channels. We've also assigned David Anckaert to be our product strategy leader coming from a strong background in engineering as well as consumer sales EMEA, David is leading the charge for that with us together with our engineering leader, Chris Helsel.
As we shared with you on our last call, one of the ways we're driving growth in the Premium segment is through unprecedented number of new product launches. As one example, this quarter, we extended the lineup of our industry-leading ultra high-performance summer tire, the Goodyear Eagle® F1 Asymmetric 6
.We will increase this line's offering to nearly 250 SKUs this year, making it the largest ultra high-performance summer tire offering ever in Goodyear's history. And this tire comes with an entitlement to compete.
Our products are perfectly positioned and continue to set the benchmark in the industry. The Asymmetric 6 was recently awarded Auto Build's top spot in this year's Summer Tire Test. It has also propelled Goodyear to be named the Top Manufacturer of the Year for the '25 summer season. As you all know, we have planned for multiple product launches in the U.S. this year as we build out our suite of power lines we're also growing our offering of Cooper products as well. Sell-out of Cooper-branded products during the first quarter at retail was strong. In fact, has been gaining momentum. We have very high expectations for this offering in the coming quarters.
Turning our views on the U.S. replacement industry moving forward. We don't yet have a clear read as to whether import flows coming into the U.S. are slowing based on recently announced tariffs. Our base case assumes there's still some lag due to the long supply chains, particularly out of Southeast Asia. In any case, the timing is right. The timing is right to evolve and to build out our product portfolio. Likewise, the timing is right, as we discussed with you last quarter for the ramp-up of our U.S. factory modernization programs, increasing our capacity by 10 million additional premium tires this year in '25 and next year in '26. The timing is also right as we've made major upgrades as to how we're connecting with our consumers. You may have noticed, we recently launched an awesome marketing campaign called Still Goodyear, which launched during the NFL draft a few weeks back. It's truly a powerful testament to Goodyear's legacy and our excellence in performance and innovation.
In short, we're focused on each of the elements critical to driving success in our U.S. business, and we are ready to capture all opportunities for profitable volume as the year unfolds. Before I move on from Replacement, I wanted to briefly comment on our Asia Pacific business, where we saw the majority of our Replacement volume declined during the quarter. Asia Pacific's lower volume was largely driven by intentional choices we made as a team to exit less profitable low-margin Replacement business outside of China. Like our other region, AP is focused on power line introduction in new luxury and EV products, where we saw 25% growth in volume during the quarter. With this momentum, we expect to see sequential improvement in Q2 with a gearing again towards growth in the second half of the year.
As we look at Asia Pacific's performance for the quarter and after adjusting their results for the sale of the OTR business, the region delivered year-over-year earnings growth and SOI margin improvement of about 200 basis points. Looking ahead, it's nearly certain that we will continue to see some volatility in our markets related to U.S. trade policy for Goodyear as the largest U.S. manufacturer already delivering on a turnaround through a major transformation program. It's also clear that we have a lot of opportunity in front of us. Underpinning all of the improvements we are making to the core business is our success of the Goodyear Forward program. We are now 6 quarters in, and we have met or exceeded each of our quarterly targets along the way.
It is not only that we're delivering on our planned savings. We're also changing the expectations to a culture of high performance here at Goodyear to one of no excuses, and to one where we are always focused on winning as we've defined winning. We will continue to diligently adapt to the global trade landscape and developments in the macroeconomic environment, ensuring we take action to mitigate headwinds when required, but more importantly, ensuring that we are squarely lined up to take advantage of every opportunity the market affords going forward. Now I'll turn it over to Christina to take you through the financials, and we'll move on to the Q&A. Thank you.
Thank you, and good morning, everyone. As Mark mentioned, we've made significant progress on our deleveraging goals this year with the sale of our OTR business in February, and as we announced last night, the finalization of the sale of Dunlop to SRI. Thank you to all of our associates who work to deliver these tremendous outcomes as part of Goodyear Forward. Under the Dunlop sale agreement, Goodyear will continue to manufacture, sell and distribute Dunlop-branded consumer tires in Europe through a transition period that will last through the end of this year. During this time, we'll pay a royalty to SRI on Dunlop sales, but we'll otherwise retain all profits. Beginning next year, we'll supply tires to SRI under an offtake agreement for a period of up to 5 years. Further details about the transaction can be found on our investor website in a separate presentation.
I'll note that the Chemicals business remains under strategic review, and we are engaged with multiple interested parties on this potential transaction. We'll share more as we're able to in the future. We continue to expect to generate gross proceeds of at least $2 billion from asset sales as part of Goodyear Forward.
Turning to our first quarter results. I'll begin with the income statement on Slide 9. First quarter sales were $4.3 billion, down 6% from last year, given lower volume and unfavorable foreign currency translation. Unit volume was 5% lower, driven by decline in Consumer Replacement volume in Asia Pacific and Americas. Gross margin declined 70 basis points. On the other hand, SAG costs were lower, $46 million, which relates to Goodyear Forward. Segment operating income for the quarter was $195 million and slightly ahead of our expectations. Goodyear net income increased to $115 million, driven by a $260 million gain on the sale of the OTR business.
Our results were impacted by other significant items, including rationalization charges of $81 million. After adjusting for these items, our loss per share was $0.04. Turning to the segment Operating Income Walk on Slide 10. The sale of the OTR business reduced earnings $12 million during the first quarter. After this change in scope, our segment operating income declined $40 million versus last year. Lower tire unit volume and factory utilization were a headwind of $52 million. Price/mix was $68 million, driven by pricing actions across our key markets. This partly offset higher raw material costs of $181 million.
Goodyear Forward initiatives contribute $200 million. Inflation and other costs were $55 million and other SOI was a headwind of $8 million. Turning to the cash flow and balance sheet on Slide 11.
Our free cash flow use was relatively stable versus last year and reflects seasonal increases in working capital. Pro forma for the Dunlop transaction, our first quarter net debt declined almost $1 billion which reflects the proceeds from asset sales this year, net of cash used for working capital and restructuring as part of Goodyear Forward over the last 12 months. Earlier in the quarter, we used the proceeds from the sale of OTR to repay $500 million outstanding on our 9.5% notes and the remainder was used to reduce balances on our revolving credit lines. We'll use the proceeds from the Dunlop sale to address upcoming debt maturities.
Moving to the SBU results on Slide 13. Americas unit volume decreased 600,000 units, driven by Consumer Replacement. The U.S. consumer replacement industry was relatively flat in the quarter, although low-end imports outperformed the industry and grew approximately 10%. In this environment, we continue to focus on the Premium segment of the market, driving growth ahead of U.S. TMA members in the larger rim sizes. Commercial OEM replacement volume declined following industry weakness. Segment operating income was $155 million or 6.2% of sales, a decrease of $24 million compared to last year.
On Slide 14, EMEA's first quarter unit volume decreased 2%. Europe's consumer replacement industry grew 5%, reflecting high single-digit growth of low-end imports. Our OE volume grew despite significant contraction in the industry as new fitment wins ramped up production during the first quarter. Segment operating income was a loss of $5 million, decreasing $13 million versus last year, driven by higher raw material costs.
Turning to Asia Pacific on Slide 15. First quarter unit volume decreased 12%, driven by replacement volume, which reflects the strategic decision to exit less profitable business and channel de-stocking. OE volume was also lower despite overall industry growth given our own customer mix. Segment operating income was $45 million and 9.5% of sales. Excluding the sale of the OTR business, Asia Pacific's segment operating income increased slightly and SOI margin grew nearly 200 basis points.
Before we turn to the outlook, I wanted to provide some context on the impact of Section 232 tariffs on the industry and on our own business based on the rates effective today. In total, the U.S. consumer tire industry includes about 300 million tires in OE and Replacement. And we estimate that just over 50% of that supply is sourced from non-USMCA countries. We sell about 60 million units in the U.S. annually. As for our own sourcing, about 12% of our supply for the U.S. is sourced from non-USMCA countries. Our factories in Canada and Mexico are fully compliant with USMCA. In effect, this means that Goodyear's U.S. tariff exposure equates to about 1/4 of the average for the industry. This is no doubt a significant advantage for our U.S. business going forward.
In addition to tariffs on consumer tires, we will also incur tariffs on imported raw materials and, to a lesser extent, commercial tires. In aggregate, we expect annualized cost of approximately $300 million based on our planned sourcing and tariff rates applicable today. As we look at our outlook for 2025, we continue to expect to deliver our Goodyear Forward targets of 10% SOI margin and net leverage of under 2.5x in the fourth quarter of this year and earnings in line with the $1.3 billion referenced during our fourth quarter call.
With our favorable relative positioning, we could see upside to our plan from price/mix opportunities or from higher volume. We've assumed price/mix of about $150 million in the third and fourth quarters, which reflects the realization of our announced pricing to date. We've also assumed our second half volume will be about flat, as we prioritize our revenue per tire to offset higher costs. We are presenting a more balanced view for the near term, given an expectation for sell-through of prebuy in the second and third quarters and the potential for increased competitive pressure in our international businesses, particularly as tires originally destined for the U.S. made redirected to other locations.
I'll note that we continue to anticipate that the European Commission may make a consumer tire tariff determination as to unfair competition in the coming months. Turning to the second quarter outlook. We expect global unit volumes to decline approximately 2% given elevated wholesale channel inventories in the U.S. and lower volume in Asia Pacific. In addition, we expect higher unabsorbed fixed costs of $20 million, driven by lower production during the first quarter. Price mix is expected to be a benefit of about $135 million, driven by the benefit of recent pricing actions and raw material index contracts with OE and fleet customers. Raw material costs will increase approximately $180 million, driven by natural rubber price increases and currency transaction costs. At current spot and currency rates, Q3 raw materials will be a headwind of $50 million and Q4 raw materials will flip to a benefit of about $25 million.
Goodyear Forward will drive benefits of approximately $190 million, reflecting continued progress across all of our work streams. Inflation, tariffs and other costs are expected to be a headwind of approximately $120 million, reflecting higher costs given U.S. tariff impacts on finished goods and raw materials and a global inflation rate of about 3%. In addition, this amount captures increases in transportation costs and transitory manufacturing costs associated with the announced facility closures. If current tariff rates hold, these costs will be approximately $175 million in Q3 and about the same level in the fourth quarter. Foreign exchange will be a headwind of approximately $10 million. Other will be a headwind of $15 million, driven by increases in marketing and other miscellaneous costs.
Finally, the non-recurrence of insurance proceeds received last year, it will be $63 million, and the sale of OTR is $23 million. Looking beyond Q2, we expect significant benefits in price mix and from Goodyear Forward, which will support solid earnings growth, positive free cash flow generation for the year and significant margin expansion. Other financial assumptions on Slide 18 have been updated to reflect our latest estimate for working capital, which has been adjusted for the impact of tariffs on our working capital. With that, we'll open the line for your questions.
[Operator Instructions] We'll go first to James Picariello with BNP Paribas.
Good morning, everybody and appreciate all the great color on the call this morning. So I just want to clarify, I thought it was pretty crystal clear, but price mix in the third quarter and fourth quarter, it's $150 million year-over-year in the bridge for each quarter in the back half?
That's right, James.
Okay. And that's -- are you seeing other -- your competition also follow through on price? I imagine everybody is pricing to an extent, right, with tariffs right in front of it. But can you just maybe provide some competitive color on the pricing because your raw materials are now guided about $100 million lower for the full year, right, for yourself if you could speak to that.
Yes, sure, James. I mean we won't comment on any individual competitors, I'd say across the board. We've seen very significant price increases among the competitive set. I mean, I think that's all just in relation to the tariff exposure that we described in our prepared remarks, I mean, our own exposure is probably about 1/4 of what others will see.
When you look at the $300 million that we laid out I'd say you could think about 80% of that flowing through into our consumer business that equates to about $4 per tire. And I think that based on our analysis of the competitive set, our competitors will be anywhere in the area of 3x to 4x that level of exposure. And so there's a big need to go out there and offset some of these costs. It's -- there's just so much -- many imports coming into the U.S.
Yes. And given your predominant U.S. footprint, Yes. I imagine market share opportunities will be -- will present themselves. One clarifying question as well on tariffs within the $120 million inflation in other bucket for the second quarter? What constitutes tariffs specifically there? And then for the full year? The same question.
Sure. So I'll take you through all of the basket of inflation, tariffs and other costs. And I'll start with the annual James. It's our annual inflation runs about $225 million, that's 3% on our cost base. And then the tariffs, we've already said $300 million in annualized cost. We also then -- and if you do the math on Q2 for modeling, you should get to a number of close to $50 million in Q2. And then that will take a step up in Q3 and Q4.
Other cost inflation, though, also includes any excess cost over and above inflation. You'll see that, that increases a bit in the second half of the year, particularly as we have three restructurings occurring at the same time in the second half, and that's the ramp down of two factories in Germany, one in the U.S., and that temporarily creates inefficiencies in our factories increases our cost, but that's all included in that guidance for $175 million in the third quarter and then in the fourth quarter as well.
We'll move next to Itay Michaeli with TD Cowen.
Just two questions for me. First on the tariff impact, the $300 million. Just curious whether there's some potential for mitigation for that over time? Just given your strong U.S. capacity opportunity and maybe other offsets that you might explore for that?
Yes. So maybe I can start and then Christina can kind of reiterate a few other things. We've got, as you mentioned, we feel we're in a really favorable strong position, right, having the largest U.S. footprint from that side as well. I think as we've shared with you guys on earlier quarterly calls, we've already been embarking on this journey really over the last couple of years, but in '25 and '26, we're going to be continuing to upgrade our U.S. facilities with about $10 million of high-value, high rim size and the bigger profit pool size tires to more competitively compete and win in that marketplace.
As we shared as well with a tremendous amount of new high rim sizes being launched in the U.S. coupled with the fact that we do have that large U.S. footprint, we're looking for those opportunities, but we also want to be want to be really mitigate that factor, if you will, but just -- by watching this on a month-by-month basis, working with our customers and working with the distributors and the retailers on it.
Terrific thanks for that detail. And then the second question, hoping you could just expand a bit more on some of the assumptions in your second half volume assumption. I think you mentioned kind of flat volume year-over-year. But maybe just talk about assumptions on share macro, maybe a little bit if you could share kind of the regional view within that outlook as well?
So I'll go ahead and get started. Itay. I think what we've described in our prepared remarks is recovery in Asia Pacific turning to growth in the second half. We had a really negative first quarter driven by choices we made to exit some of the lower end of the market in Asia PAC that helped boost margins. We'll still see a drag in Asia Pacific in the second quarter, but then I think we'll begin to get some growth in EMEA, I think that our first quarter volume was just slightly negative. Our expectation is a strengthening volume over the course of the rest of the year, of course, in the U.S., I think we still have a really rough sell-through dynamic in Q2 and Q3, in particular, all around this sell-out of low-end prebuy that has just filled the channels.
And so I think the U.S. will still be pretty tough. I also think Latin America volume will be tough as well. And that -- a lot of volatility is still around OE. And I think we all appreciate that. But the expectation is that we will continue to grow a lot of market share, just like you've seen from us here over the last couple of quarters, just given our fitment wins on the SUVs, light trucks and EVs over the last couple of few years.
Yes. And that should flow through as well, Itay, from-- just to call a few of those out, right? We have been winning with the winners in the marketplace with like Chevy Silverado, Dodge Ram, the Ford F-150, and just in the first quarter, we had about 0.5 point of share growth in that OE segment. And that should flow on through in the replacement cycles as well. So.
We'll move next to Ryan Brinkman with JPMorgan.
Just relative to the $300 million of annualized tariff costs on finished goods COGS and raw mats on Slide 17, which you referenced in your prepared remarks. I realize those costs start now, right, versus the associated pricing gains might take more time just given all of the inventory that's been built up in the channel during the prebuy before and after the election. So some questions around how you see that situation evolving from here? Including like what is your sense for how much inventory of low-cost tires might be built up in the system relative to normal? And how long do you think it will take the industry to work through those elevated inventory levels?
And then whenever we do work through the oversupply, what kind of pricing gains do you expect to net against those $300 million of higher annualized costs? Given your cost will increase less than the overall industries. Are you expecting, and I think it would be a very reasonable expectation. Are you expecting the pricing gains to be well in excess of $300 million or maybe you'll exploit share gain? Is there a reason to reassess the 10% SOI margin target longer term? What do you think?
That was a mouthful. We'll take a shot . Maybe just one [indiscernible]. But yes, as Cristina has shared, we already have pricing in the market, Ryan, for $135 million of announced price increases that we've already have out there that have been digested are being digested into the marketplace. And I'll let Christina pick up from some of the other details to the going forward. for it. Christina, if you want to cover the rest of that effect, and I'll chime in some more hands.
Sure. So Ryan, we talked about the $300 billion and $240 million of that will flow through to replacement. So we've announced price increases, as Mark just mentioned already in the U.S., effective May 1, and that's 4%, which -- and using our modeling assumptions, that would be worth $220 million. Similarly, we've announced price increases in commercial. We also have opportunities to increase our price mix with our OE customers as well. We're very confident about Commercial. We talked about that as well. We've increased pricing there. Of course, we'll look at every opportunity to grow our business and increase our price mix.
As you look at the guidance, we've thought about the flow-through of prebuy carrying through until the third quarter. We have not yet seen a decrease in imports. I think that the tariffs are effective May 3, and so we may begin to see that after May 3, but have not yet seen, for example, ocean freight rates out of Southeast Asia coming down, which would be an indicator to us that some of those tires have stopped flowing into the U.S. And so it's going to take at least through the third quarter to see that play off. I think you asked about the balance between whether or not tariffs are price or volume opportunity, I'd say, the Goodyear branded products have done really well.
Mark referenced the growth in the capacity that we're looking to achieve in the U.S. over the next year or 2. And so our plan already includes a lot of good growth in Goodyear branded products, the supply demand dynamics there have been strong. And so that's an area where we're going to focus on driving higher revenue per tire through price and mix. In the mid-tier and to the extent distributors do increase the pricing of low-end products, certainly makes our Cooper offering a lot more attractive. In those instances, we do have some extra capacity. We're going to work through the economics of price/mix and volume just to maximize our earnings. And Cooper doesn't directly compete with Tier 3 and Tier 4 tires, but because it has such an attractive value proposition, certainly some opportunities for us there.
Okay. And maybe just an update on the disposition process now that you've got two of three finished. I'm sure you're limited to what you can say with regard to Chemicals, including about overall proceeds because we can deal process of elimination math, but our previous [indiscernible] investors have regarded Chemicals to be maybe the easiest to get done over the shortest time frame just because they're seem to be so many more potential interested buyers and they tend to be deep pocketed and up and down the petrochemical space, right? And yet the one that remains.
Historically, I think one thing you liked about it was that it would do better when oil prices were high and not as well when it was lower oil, to kind of hedge you. And now we see oil is coming down overall, it's good for you, but does that impact timing or proceeds at all? And having overachieved so far on the two that you have completed in terms of the proceeds. Does that make you less sensitive to timing and more sensitive to proceeds? Or just what can you say about what remains here on the disposition side?
And I mentioned in the prepared remarks that our Chemical process is ongoing. And of course, we're continuing to evaluate how best to maximize the value of that business. I'd say it was three major programs that we've been working on over the last 18 months or so. This one was the last one in the market. I think you're right. I think the current environment, whether you're looking at chem prices, whether you're thinking about tariffs, this -- this business for us is more valuable today than say it was 6 months ago. It's the only major synthetic rubber manufacturing sites supplying tire manufacturers in the U.S. And so that makes it inherently more valuable.
But as part of that strategic and operating review committee, that we held back in 2023. We did conclude that the Chem business was non-core. And so the work in front of us is ensuring that we deliver the right strategic value for Goodyear and for our shareholders, and we'll continue to do that and update you more when we can.
Our next question will come from Edison Yu with Deutsche Bank.
This is James Lohan on for Edison. Two quick questions for me. On the SKU rationalization that impacted the Asia segment volumes in the quarter. Should we expect something similar to that to happen in the other geographies throughout the year? Or is that going to be predominantly an Asia story, and it's going to be relatively complete after the second quarter?
Thanks, James. As we mentioned, on the AP side, that was predominantly outside of China on the SKU rationalization. We are actually -- we have been going through the same activity both on the Americas side as well as in EMEA. We've -- as we've shared with you guys in the past, we've been really marching forward with our common platforming, if you will, of certain SKUs looking as well at the retiring of some of the older SKUs as we bring the newer SKUs into the marketplace and really pleased with the results of that with the wins we're getting in terms of performance, in terms of consumer take rates and so forth.
So yes, we absolutely are continuing to do that. as part of that and as announced with David Anckaert, being the head of our product technology road map, it really is one of our key areas there is looking at the right number of SKUs and complexity within our manufacturing footprint to optimize efficiency, but also the right messaging that we take with our marketing teams out into the marketplace so that we've got the right the right product for the right folks across the market, and not crowding up, but in fact, cleaning things up. So you'll see more of that.
Got it. That's very helpful. And then my second question. So based on your math, let's just say in the U.S., about 6 million tires if take are non-USMCA. Would you look to fully offset those with the 10 million units coming online from the plant optimization? Or should we view that as a source of exports or maybe market share gains? Just how should we think about that extra 10 million units?
Yes. That 10 million units is actually going more to your first question, right? It really is about us moving into the higher rim sizes and the higher value-added proposition piece to it. And then we'll utilize that as well through those opportunities would come up in the marketplace of other tires coming in. But we would -- part of the -- that 10 million is really centered primarily around our [indiscernible] facility where we've been doing that massive modernization activity.
Our next question will come from Emmanuel Rosner with Wolfe Research.
Thanks for all the detail around the outlook. Christina, I was hoping you can maybe just help us put a final point on a couple of bridges in particular, maybe sequentially. Q2 SOI doesn't look all that different from Q1, but in many ways, it's a little bit backward looking. So what would the sequential bridge look like towards your double-digit SOI margin by the fourth quarter?
And then also curious about sort of like an updated free cash flow bridge, to the extent that there are a few -- there were just mainly changes in terms of working capital.
Sure, Emmanuel. So when you look at the sequential earnings from the second quarter, either in the third or the fourth, I'd say, two main drivers. And the growth in earnings is all going to come from higher volume and significantly better price mix relative to raw materials. I think as you look at the third and fourth quarters, even in a flat volume environment, which we've laid out the additional growth just coming from volume would be $200 million to $300 million. And then the growth that we would see from price mix and raw materials, will be a benefit of $100 million in Q3, $175 million in Q4, and that's all relative to a headwind in the second quarter of $45 million. So big step-up in volume, even in a flat environment and then significant price/mix versus raws relative to the first half.
And we're just -- second quarter taking on a whole lot of cost in raw materials, also now with tariffs, but we'll begin to get the full realization of pricing in the third quarter, which helps us to fully offset that.
And on the free cash flow side?
Free cash flow, what we've done decrease the source of free cash from working capital guidance at the fourth quarter call was $100 million to $150 million inflow. We reduced that to an inflow of $50 million, just given the impact of tariffs on our working capital. So as you look at our free cash flow walk, we've said that SOI should be around the same level as last year. If you back out our corporate other costs and add back D&A, you should get to an EBITDA level of about $2.1 billion, and then we talked about the working capital inflow restructurings, about $400 million taxes, $200 million interest expense I have a range still -- maybe it's $460 million interest income, $40 million positive there. CapEx of $950 million and then a little bit of financing fees should still give you a positive free cash flow for 2025.
Got it. And then just a little bit more comment around conceptually and strategically. How do you plan on taking advantage of this tariff competitive advantage? It looks like within the full year guidance, you're essentially offsetting increased costs, direct cost to you with pricing, but it's sort of like a one-for-one offset. Yes, you do have a competitive advantage where your costs are going up less than most of the competition. And so directionally, you also mentioned potential for upside risk from there. So how would you go about once you cover your costs, deciding basically where to allocate the additional opportunity?
Yes. We're taking a look at it really from multiple angles on Emmanuel. We're looking at the pricing in terms of where the products are positioned in the marketplace. We're also looking at it from our engineering side as we continue to bring these new SKUs into the marketplace as well, make sure we've got the right pricing position and the value for the customer. So we obviously will take a look and make sure that we're optimizing that pricing and that profitability in the marketplace, at the same time, making sure that we're being very cognizant of the consumer and consumer in the marketplace as well, right?
So all that is coming together for the value proposition for them. we'll take a look at it on the OEM side of the house. We'll take a look at it on the replacement side as well. So we're really making sure that we -- we've got quite a few war rooms, as you could imagine that we've got things mapped out in that, but we're also watching very carefully right around the inventory in that marketplace because as Christina mentioned, right, there is feels to be a large amount of the prebuy towards that low end side of stuff that needs to work through the system at the same time. So that's why we're presenting as we are.
[Operator Instructions] Our next question will come from Wesley Brooks with HSBC.
Thanks for all the color around the tariffs and your guidance. I guess a couple of questions from me. One, you talked about the risk, obviously, of those Asian tires being redirected to your other markets. Could you just remind us your exposure in EMEA and Asia to sort of Tier 1 versus the mid-tier where you'd be more exposed to that in those markets? And if you have any sort of thoughts on the size of the impact that you could have there?
So this is Christina. I'll just jump in to say, in Europe, we have some lower-tier brands, mostly are Debica and our Sava brands that are focused more in the Eastern European countries. Those would be the ones that would be most likely to compete with some of the Tier 3 and Tier 4 products going into Europe. What I'd say on the whole, if you look at our volume, and talking specifically about 2024 volumes in consumer for Europe, I'd say about 35% or 40% of it is Goodyear and Cooper branded all the remainder 20%, let me see, 12% would be these brands that I think are more exposed to those Tier 3 and Tier 4 imports.
Okay. I mean yes, it doesn't feel like the impact in these markets will be in linear offsetting the positives in the U.S. only [indiscernible]. And then my other question was more a clarification on the guidance. I think you have a guide for corporate and others being $165 million in the full year. And I just wanted to understand, so you had $57 million in Q1, you've got $50 million in Q2. So that means only $30 million run rate in Q3 and Q4. And if we look at the year-over-year, that's a long way down. I just wanted to understand what's going on there and what drives the quarterly variance in that?
So I would say it's a great question. I would say that, that variability in corporate other tends to be very typical. And it has to do with a lot of the incentive compensation accruals that based on our performance in any given year, will be higher at the beginning of the year or at the end of the year. And this year, our corporate other is more first half weighted.
And I mean, if I had one last quick one, just the chemical business sale. I mean the changing environment around tariffs and market, does that change your strategy there? Is that still -- does that still make sense? And do you have any updated visibility on the timing of this?
Sure. So we chatted about this a little bit earlier. I think, yes, certainly a bit more valuable because it is the only major synthetic rubber supplier for tire manufacturing in the U.S.? And just given the tariff environment that to add some as we think about the overall enterprise value of that business. But I don't think it changes necessarily the conclusion at all that we arrived at back in 2023 that this business is non-core. And so we're continuing. I mentioned earlier that this was the last process that we put into the market, we're talking with multiple interested parties and no other updates, we'll share more when we're able.
There are no additional questions at this time. I'd like to now turn the conference back to Mark Stewart for any closing remarks.
Okay. Thank you. And thank you all for taking the time to join us today for our first quarter earnings call. We continue to build on the momentum that we had from last year, and definitely continue to deliver on the Goodyear Forward initiatives towards that $1.6 billion number that we've shared. We look forward to sharing our continued progress with the guys as we proceed through the year. And thank you, guys, and have a great day.
Thank you for joining Goodyear's First Quarter 2025 Earnings Call. This concludes today's conference. You may now disconnect.