D Market Elektronik Hizmetler ve Ticaret AS
NASDAQ:HEPS
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D Market Elektronik Hizmetler ve Ticaret AS
D-MARKET Elektronik Hizmetler Tic.A.S. is a holding company, which owns and operates an online shopping website. The firm's platform brings together 50 million product types in nearly 40 categories. The scope of products include white goods, electronics, apparel, accessories, home textile and stationary products.
D-MARKET Elektronik Hizmetler Tic.A.S. is a holding company, which owns and operates an online shopping website. The firm's platform brings together 50 million product types in nearly 40 categories. The scope of products include white goods, electronics, apparel, accessories, home textile and stationary products.
GMV Growth: Hepsiburada posted 12.1% real annual GMV growth for 2024, with order growth and higher average order value driving performance.
Margin Expansion: Gross contribution margin rose to 11.3%, up 2.1 percentage points year-on-year, and EBITDA as a percentage of GMV improved to 1.1%.
Active Customers: The active customer base grew by 235,000 to reach 12.2 million, while order frequency increased by 14% to 10.8 over the past 12 months.
Strategic Progress: Key priorities—loyalty (Premium), logistics (HepsiJet), lending, and B2B services—showed solid progress, with notable increases in lending volume and off-platform logistics.
Kaspi Acquisition: In January 2025, Kaspi completed the purchase of a 65.4% controlling stake, opening up new value creation opportunities.
Challenging Start to 2025: The first quarter of 2025 faced macro headwinds and consumer boycotts, impacting marketing activity and consumer demand.
