Honest Company Inc
NASDAQ:HNST
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Honest Company Inc
NASDAQ:HNST
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Honest Company Inc
The Honest Co., Inc. provides non-toxic natural baby products online. The company is headquartered in Los Angeles, California and currently employs 187 full-time employees. The company went IPO on 2021-05-05. The firm distributes its products through digital and retail sales channels. Its product categories include diapers and wipes, skin and personal care, and household and wellness. Its diapers are chlorine-free fluff pulp and other plant-derived materials. Its products include Clean Conscious Diaper, Diaper Subscription, Diaper Trial. The firm's skincare products include Cleansers, Serums, Masks, Moisturizers, Eye Cream, and Age-Defying. Its Household products include Conscious Cleaning, Multi-Surface Cleaner, Glass Cleaner, Bathroom Cleaner, Starter Sets, Refill Pods, and Clean Home Kits. The firm offers non-toxic family essentials, including bath/skincare, household cleaning, supplements, oral care, baby products and exclusive designer collaboration items. The firm's products are available online at www.honest.com.
The Honest Co., Inc. provides non-toxic natural baby products online. The company is headquartered in Los Angeles, California and currently employs 187 full-time employees. The company went IPO on 2021-05-05. The firm distributes its products through digital and retail sales channels. Its product categories include diapers and wipes, skin and personal care, and household and wellness. Its diapers are chlorine-free fluff pulp and other plant-derived materials. Its products include Clean Conscious Diaper, Diaper Subscription, Diaper Trial. The firm's skincare products include Cleansers, Serums, Masks, Moisturizers, Eye Cream, and Age-Defying. Its Household products include Conscious Cleaning, Multi-Surface Cleaner, Glass Cleaner, Bathroom Cleaner, Starter Sets, Refill Pods, and Clean Home Kits. The firm offers non-toxic family essentials, including bath/skincare, household cleaning, supplements, oral care, baby products and exclusive designer collaboration items. The firm's products are available online at www.honest.com.
Strategic Focus: Honest exited direct-to-consumer, apparel, and Canada businesses, sharpening its focus on core categories: wipes, personal care, and diapers.
Organic Growth: 2025 organic revenue grew 5.3% to $294 million, driven by strong wipes and personal care performance, offsetting double-digit diaper declines.
Margin Expansion: Adjusted gross margin improved 50 bps to 38.7% in 2025; 2026 adjusted gross margin is guided to the low 40s.
Cost Actions: Powering Honest Growth program delivered $10–15 million in annualized savings, with further efficiencies expected from warehouse consolidation in 2026.
Strong Balance Sheet: Ended 2025 with nearly $90 million in cash and no debt. Free cash flow grew to $13.6 million.
Repurchase Program: Announced inaugural $25 million share buyback, reflecting confidence in business momentum and capital return priorities.
2026 Outlook: Expects reported revenue to decline 16–18% due to strategic exits but organic revenue to grow 4–6%, with sequential improvement through the year.
