JAKKS Pacific Inc
NASDAQ:JAKK
JAKKS Pacific Inc
JAKKS Pacific, Inc. engages in the design, development, and sale of toys, consumables, electronics, kids indoor and outdoor furniture, and other consumer products. The company is headquartered in Santa Monica, California and currently employs 583 full-time employees. The Company’s segments include Toys/Consumer Products and Costumes. The Toys/Consumer Products segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, child-sized and hand-held role play toys and everyday costume play, foot-to-floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kids’ indoor and outdoor furniture, and related products, and makeup and skincare products under the C'est Moi brand. The Costumes segment, under its Disguise branding, designs, develops, markets and sells a range of every-day and special occasion dress-up costumes and related accessories in support of Halloween, Carnival, Children’s Day, Book Day/Week, and every-day/any-day costume play.
JAKKS Pacific, Inc. engages in the design, development, and sale of toys, consumables, electronics, kids indoor and outdoor furniture, and other consumer products. The company is headquartered in Santa Monica, California and currently employs 583 full-time employees. The Company’s segments include Toys/Consumer Products and Costumes. The Toys/Consumer Products segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, child-sized and hand-held role play toys and everyday costume play, foot-to-floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kids’ indoor and outdoor furniture, and related products, and makeup and skincare products under the C'est Moi brand. The Costumes segment, under its Disguise branding, designs, develops, markets and sells a range of every-day and special occasion dress-up costumes and related accessories in support of Halloween, Carnival, Children’s Day, Book Day/Week, and every-day/any-day costume play.
Sales Decline: JAKKS Pacific reported a 2.8% decrease in Q4 total company sales to $127.1 million, with full-year toy and consumer products sales down 19%.
Margin Expansion: Gross margin for the full year rose to 32.4%, the highest in over 15 years, and Q4 gross margin dollars increased 11% year-over-year.
Tariff Impact: Tariffs significantly reduced U.S. sales, with nearly $50 million estimated in tariffs for 2025, primarily hurting volumes rather than margins.
Cost Controls: SG&A expenses were tightly managed, with selling expenses down 8% for the year and G&A flat, supporting improved quarterly profitability.
EPS & Profitability: The company reported a Q4 adjusted loss of $0.18 per share, improved from a $0.67 loss in Q4 2024, but full-year adjusted EPS dropped to $1.62 from $3.79.
Balance Sheet Strength: JAKKS exited the year debt-free, with $54 million in cash and continued dividend payments ($1 per share for the year, $0.25 per share approved for Q1 2026).
Strategic Momentum: New product launches (e.g., Super Mario Galaxy, expanded Sonic/DC lines, Disney dolls), international growth, and a continued focus on margin and selective top-line growth position the company for a return to low to mid-single digit sales growth in 2026.
