MarketWise Inc
NASDAQ:MKTW
MarketWise Inc
MarketWise, Inc. develops and operates a multi-brand digital subscription services platform. The company is headquartered in New York City, New York and currently employs 800 full-time employees. The company went IPO on 2020-09-14. The firm is a multi-brand platform of subscription businesses that provides financial research, software, education, and tools for the investors. The firm offers a comprehensive range of independent investment research, as well as software and analytical tools, on a subscription basis. The company offers a suite of investment research products and solutions. The firm is offering its research across a variety of platforms including desktop, laptop, and mobile devices, such as tablets and cell phones. The firm also developed various software applications that provide customers with algorithmic tools to search for trading ideas and manage portfolio risk. The firm is operating approximately 12 customer facing brands, which offers more than 160 products, and serving free and paid subscribers. The company serves over 972 thousand paid subscribers and approximately 13.7 million Free Subscribers.
MarketWise, Inc. develops and operates a multi-brand digital subscription services platform. The company is headquartered in New York City, New York and currently employs 800 full-time employees. The company went IPO on 2020-09-14. The firm is a multi-brand platform of subscription businesses that provides financial research, software, education, and tools for the investors. The firm offers a comprehensive range of independent investment research, as well as software and analytical tools, on a subscription basis. The company offers a suite of investment research products and solutions. The firm is offering its research across a variety of platforms including desktop, laptop, and mobile devices, such as tablets and cell phones. The firm also developed various software applications that provide customers with algorithmic tools to search for trading ideas and manage portfolio risk. The firm is operating approximately 12 customer facing brands, which offers more than 160 products, and serving free and paid subscribers. The company serves over 972 thousand paid subscribers and approximately 13.7 million Free Subscribers.
Revenue Decline: Revenue for Q2 2023 was $103.6 million, down 19% year-over-year due to lower term and membership subscription revenue.
Billings Plateau: Billings declined 18.2% year-over-year to $96.2 million, but are starting to level out, dropping only $1 million sequentially.
Cash Flow Improvement: Adjusted cash flow from operations rose to $29 million, up from $26.8 million last year, with margin improving to 30.1%.
Cost Discipline: Direct marketing spend was $23 million lower and overhead costs were down $1.5 million year-over-year, reflecting successful cost reduction efforts.
Subscriber Trends: Paid subscribers declined to 750,000 (down 16.4% YoY), but there are early signs of stabilization, with churn rates improving and new acquisition picking up in late Q2 and July.
Content & AI: AI-related products and macroeconomic themes are driving engagement and new subscriptions, with successful launches like Predictive Alpha Prime.
Dividend Maintained: The company announced a $0.01 per share quarterly dividend, representing a 2.2% annual yield.
Cautious Optimism: Management sees early positive trends in engagement and acquisition, but remains careful, citing market uncertainty and lag in GAAP revenue recovery.
