Purple Innovation Inc

NASDAQ:PRPL

Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. The company is headquartered in Lehi, Utah and currently employs 1,800 full-time employees. The company went IPO on 2015-07-30. The firm designs and manufactures a range of branded comfort products, including mattresses, pillows, cushions, bases, sheets, and other products. The company has designed the Hyper-Elastic Polymer material, Purple Grid structure, and other comfort technologies in order to improve the lives of customers. The firm's No Pressure Purple Grid technology is used in all Purple mattresses. Its mattresses utilize the benefits of the Purple Grid creating a sleep solution that is breathable to help regulate body temperature and soft enough to cradle pressure points, while also providing support through localized buckling columns. The company sells four types of pillows: The Purple Harmony Pillow, the Purple Pillow, the Purple Plush Pillow and the Kids Pillow. The firm markets and sells its products through direct-to-consumer online channels, traditional wholesale partners, third-party online retailers, and Company showrooms.