Orient Electric Ltd
NSE:ORIENTELEC
Orient Electric Ltd
Orient Electric Ltd. is engaged in the manufacture and sale of electronic equipment. The company is headquartered in New Delhi, Delhi and currently employs 899 full-time employees. The company went IPO on 2018-05-14. The firm is primarily engaged in manufacture/purchase and sale of electrical consumer durables, lighting and switchgear products. The firm has manufacturing facilities at Faridabad, Noida and Kolkata. The firm operates through two segments: Electrical Consumer Durables, and Lighting & Switchgear. Electrical Consumer Durables segment consists of manufacture/purchase and sale of electric fans-ceiling, portable and airflow, along with components and accessories thereof, and appliances-coolers, geysers and home appliances. Lighting & Switchgear segment consists of manufacture/purchase and sale of lights and luminaires, including light-emitting diode (LED), streetlights, and switchgears, including switches and miniature circuit breakers (MCB).
Orient Electric Ltd. is engaged in the manufacture and sale of electronic equipment. The company is headquartered in New Delhi, Delhi and currently employs 899 full-time employees. The company went IPO on 2018-05-14. The firm is primarily engaged in manufacture/purchase and sale of electrical consumer durables, lighting and switchgear products. The firm has manufacturing facilities at Faridabad, Noida and Kolkata. The firm operates through two segments: Electrical Consumer Durables, and Lighting & Switchgear. Electrical Consumer Durables segment consists of manufacture/purchase and sale of electric fans-ceiling, portable and airflow, along with components and accessories thereof, and appliances-coolers, geysers and home appliances. Lighting & Switchgear segment consists of manufacture/purchase and sale of lights and luminaires, including light-emitting diode (LED), streetlights, and switchgears, including switches and miniature circuit breakers (MCB).
Revenue Growth: Orient Electric posted 11% year-on-year revenue growth in Q3 FY '26, with revenue reaching INR 906.5 crores and a strong 29% sequential increase.
Segment Strength: ECD (Electrical Consumer Durables) segment led growth, up 12.6% YoY and 46.7% QoQ, especially driven by appliances and heating products.
Margin Trends: Gross margin was 29.8%, below the 32–34% guidance due to higher commodity costs (notably copper), but operating EBITDA margin held steady at 7.5%.
Price Increases: Management implemented a 3% to 3.5% price hike across main categories in January to help offset commodity inflation.
Premiumization: Premium and BLDC fans now contribute about 30%+ of domestic ceiling fans mix, with BLDC fans growing 30% YoY this quarter.
Market Share: Management claims market share gains across categories and regions, outpacing industry and peers in both volume and value.
Outlook: Company remains optimistic for strong Q4, expects benefits from regulatory changes (BEE norms), and is maintaining its focus on premium, digital, and cost initiatives to strive for double-digit margins.
