Siyaram Silk Mills Ltd
NSE:SIYSIL
Siyaram Silk Mills Ltd
NSE:SIYSIL
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Earnings Call Transcript
Other Earnings Calls
Ladies and gentlemen, good day, and welcome to the Q1 FY '25 Earnings Conference Call of Siyaram Silk Mills Limited. [Operator Instructions] Please note that this conference is being recorded.
I now hand the conference over to Ms. Mamta Nehra from [ OEM ] Capital. Thank you. And over to you, ma'am.
Thank you, Neha. Good afternoon, ladies and gentlemen, I welcome you all to the earnings conference call of Siyaram Silk Mills Limited to discuss the Q1 FY '25 business performance. To discuss this quarter's performance we have from the management, Mr. Ramesh [indiscernible], Chairman and Managing Director; Mr. Gaurav [indiscernible] President and Executive Director; Mr. Ashok [ Jalan ], Senior President and Director; and Mr. Surendra Shetty, Chief Financial Officer.
Before we proceed with this call, I would like to mention that some of the statements made in today's call may be forward-looking in nature and may involve risks and uncertainties. For more details kindly refer to the investor presentation and other filings that can be found on the company's website.
Without further ado, I would like to hand over the call to the management for the opening comments. And then we will open the floor for question and answers. Thank you, and over to you, Ramesh sir.
Thank you. Good afternoon, and thank you for joining us for Siyaram Silk Mills Limited Earnings Conference Call covering the quarter 1 financial year '25 results. I hope you all had the opportunity to review our financial results and investor presentation, which have been uploaded to both the stock exchange and our company website.
Over the years, we have evolved into one of India's most reputed brand and market shares of the fabrics and ready made garments, and other textile products. We have crafted a robust and diversified value proposition designed to cater to the deeper desire and growing aspiration of consumers across the country. We have -- and continued to expand the horizons of our outreach by bringing more customers into our business [indiscernible] multiple channels of growth with an enhanced focus on building our retail presence to pose stronger connections with our customers.
Despite experiencing sluggish consumer demand in textile and apparel industry, which was further impacted by the severe heat wave and election-related disruptions. In sales channels, we are poised to benefit from the anticipated revival in retail. We are adopting an innovative new approach to maximize emerging opportunity by moving closer to the end consumers.
Today, it gives me immense pleasure to share that we have taken one more significant step to connect with our end consumers by taking a decision to open retail outlets in tier 1, 2 and 3 cities. We will be opening approximately [ 30 ] fast fashion and ethnic retail outlets separately in this fiscal year.
We began our study a few months back and have begun allocating the necessary resources to ensure the successful execution of these retail projects. Our strategy includes a disciplined capital approach to maintain financial prudence while expanding our retail footprint. The store will be opened in phased manner, allowing us to gradually introduce our new offering and carefully monitor the response of each store. This phased approach will enable us to make any necessary adjustment in real time, ensuring that we meet the unit needs of references of our diverse customer base.
By establishing these new outlets, we aim to enhance our direct engagement with customers, providing them with a seamless shopping experience and access to our high-quality products. This move is not just about expanding our [ surgical ] presence but also about reinforcing our commitment to understanding and serving our customers better. We are confident that this strategic initiative will position us to capitalize on the anticipated retail market revival and drive long-term growth for our company.
Our [indiscernible] moving forward with focus on deepening and our understanding of consumer needs. Although the current retail environment is sluggish, the long-term fundamentals of the industry remain promising. As economic conditions stabilize and consumer spending starts rebound, we expect a gradual recovery in demand. We believe that with careful attention to evolving market trends and consumer preferences, we can position ourselves to benefit from the anticipated improvement in the industry.
Our strategy is crafted to maximize the opportunity that we see unfolding in the coming years as the company moves towards the greater stability and consumers buying power increases. Also with the onset of [indiscernible] from the second half of financial year '25, we believe it will bring favorable opportunities to strive.
I will now hand over the call to Mr. Gaurav [indiscernible] to discuss the business performance in detail. Thank you.
Thank you, Ramesh, and good afternoon to everyone. Thank you for joining us on the call.
As you might be aware, the first quarter often experiences weaker consumer demand due to fewer occasions and reduced festive-related spending. Moreover, this year, we faced additional challenges in the form of a severe heat wave and election-related disruptions that further impacted consumer demand. Despite these challenges, we anticipate that consumer demand will begin to increase from third quarter driven by upcoming facilities.
Currently, we have a store presence across the country largely through the franchise model. In addition to our existing footprint, we will initiate new retail projects with the launch of approximately 30 new fast fashion and ethnic wear retail outlets separately in Tier 1, 2 and 3 cities by March '25, with an investment of approximately INR 50 crores. These stores will be funded through internal approvals.
These new stores will operate under a company-owned company-operated model, allowing us to maintain direct control over the consumer experience and ensure consistent high-quality service across all locations. This expansion is a strategic move to deepen our market penetration and strengthen our connection with consumers. By opening new outlets in diverse urban and semi-urban areas, we aim to cater to a broader audience and capture the growing demand for fast fashion and ethnic brands. Our focus on a company-owned model will help us enhance our revenue and profitability over the long term.
We will continue to invest in our advertising and sales promotions to enhance brand presence and drive sales growth in line with our strategic decision from the previous fiscal year. Our exciting marketing campaigns and initiatives have led to the evolution of CRMs as a differentiated, distinguished and dynamic trend. The uptick in domestic demand, our investments in expanding our retail footprint and our commitment to quality will be key drivers of our growth. By enhancing operational efficiency, we are well positioned to create value and drive growth for the company.
Now I will request our CFO, Mr. Surendra Shetty, to share highlights of our financial performance.
Thank you, [indiscernible]. Good afternoon, everyone. I would like to discuss the financial performance of the company.
Our total income for the quarter 1 financial year '25 is INR [ 331 ] crores as compared to INR INR 362 crores in quarter 1 of financial year '24, a decline of 9% [indiscernible] decline in revenue can be attributed to the continued weakness in the consumer demand. During the quarter 1 financial year '25, fabric contributed 77%, garment 13%, and [indiscernible] 10% of Q1 financial year '25 revenue. EBITDA for the quarter is INR 34 crores as compared INR 31 crores in quarter 1 financial year '24. An increase of 11% year-on-year basis. And EBITDA margin for the quarter is 10.3%. PAT for the quarter is INR 12 crores as compared to INR 10 crores a year-on-year increase of 20%. And PAT margin for the quarter, these [indiscernible].
Thank you. That's all from my side. Now the floor is open for the question and answer.
[Operator Instructions] The first question is from the line of [indiscernible] from [indiscernible] Alfa Fund.
My first question is, can you please talk about the store economics, the stores that we are going to open, what sort of store economics and are we looking for?
So the new stores that we -- the new retail project that we are talking about, basically, there are two projects. One is a fast fashion retail store. And the other one is an ethnic wear [indiscernible] stores. So there are 2 different projects with 2 different brands and 2 different store economics. We have done our initial calculations, and we hope to open these stores just before Diwali.
So while we have internal workings, we would like to experience this rather than on paper and on actual and then maybe discuss this further in the coming quarters.
Can you talk about at least the CapEx per store [indiscernible] required for store, if not the payback and venues?
Right. So these stores will require about anywhere between about [ INR 1.25 crores to INR 1.5 crores ] for CapEx and an inventory would also be in that range, INR 1 crore, INR 1.5 crores per store.
The next question is from the line of Avinash Nahata from Pramani Financial Services.
So I also have a question regarding the store. So these stores would be completely operated by the company itself. So this is no more business associate our franchisee partners?
So our existing model is largely a franchise-driven store model, where we are working on largely a buy-and-sell model. So that model will still continue, but our new focus is building these two retail projects. These two retail projects, we are starting off with the company-owned company-operated model, where the company will be renting the store, doing up the furniture and doing the [indiscernible] operations, managing the operations, where the investment is of the company. That is the model we are looking at for going forward for these two new retail projects for now.
So this particular model will be for ethnic wear as well as this fast fashion. So what stores we have presently. So company is not going to participate in those kind of stores?
Company will continue to expand that through the franchise route as we are doing...
Business associates, I mean.
That's right. That's a separate model. These are going to be new stores under the new -- 2 new brands for these 2 categories.
Okay. And this entire ethnic wear and the fast fashion would be on outsourced model as far as garments are considered?
That's right. The product is going to be all finished products. So it's going to be all apparel, no textile as such. It's all going to be apparel.
And the model is an outsourced model where we will be involved in the supply chain, but [indiscernible], we'll buy a finished product.
And if you can touch upon what kind of positioning -- first of all, I mean, what kind of cities ballpark we are looking at?
So to start off with this fast fashion model, we are looking at -- both of them we are looking at a clustered approach of opening. For the fast fashion, we are looking at South of India, in [ Karnataka ], Bangalore and surrounding cities. And for the ethnic wear we are looking at north of India, in Delhi and maybe other cities around it.
Okay. And have you had somebody to run this business?
Yes. So for this, there are 2 independent projects. And for this, we need different line of thinking because categories are completely different. So we have 2 different teams that are running this project. We have hired retail professionals, people who understand this industry and this product for -- individually for each segment.
And since you said you want to do certain stores before Diwali so that you can get this particular season. So which means you would have entered into certain lease agreements and you would have started the stores?
We are in the process. We have been putting up everything on paper and now we're in the process of executing all of this.
Can you turn around before Diwali. I mean, 1, 2 months, just over the next 2, 3 months, everything?
Yes. I mean, we have a plan of opening 30 shops by the year-end. We just want to start with a few shops before Diwali so that we can catch the season and then the expansion can continue.
And from a market positioning perspective, if you -- we know like if you can talk independently about ethnic wear and the fast fashion, mostly ethnic wear because we are aware of what kind of brands are available. So how are we positioning our stuff in the market?
So I would hope to talk about this more once you open these stores. I can give you a general idea that the technique will entail basically means wear in the mid-price segment and the fast fashion will be a family store of men's, women's and kids in the mask value retail format.
Okay. One book keeping question. This other income of INR 24 crores and INR 8 crores in the last year. How much of this is operating income out of this? If somebody can help?
INR 12 crores.
INR 12 crores is operating other income?
Operating and balance is a onetime that we have mentioned in the north is the capital subsidy we have [indiscernible]. As per the policy of the company, we are accounting this as and when we recognize. So when we are assured that is coming, then only we are taking the entry. So this time, in this quarter, we got the assurance and accordingly [indiscernible] profit in [indiscernible]
So this is INR 12 crores, which is the subsidy being recognized in this particular quarter?
Around INR 13 crores.
Around INR 13 crores. So this is not on a cash basis because most of the companies recognize this on a cash basis?
This is also cash basis. What I said as soon as we know that assurance is that we are getting that money then only we recognized. Because this is a capital subsidy. We [indiscernible] from the state government on the machinery, eligible machinery. So we separate our application. There a lot of approvals, et cetera, in that. So once they come to this is the conclusion, which is the amount we are going to get, we recognized. As for the letter we [indiscernible].
And the balance, INR 10 crores, INR 11 crores is treasury income, is it?
Yes, not [indiscernible] income. We've got interest resume from the customers, others rent, et cetera. They are normal operational expense income.
So what is the reason that we put it in the presentation before the EBITDA? The entire INR 24 crores?
This is the operational expenses. And see, this is a policy of the company that as and when we recognize as per the accounting standard, we have to take it on the other income only. We examined this and accordingly, we have put up.
No. So when you are putting up on a presentation, I mean, there is no -- I mean, accounting standard doesn't come into play. I mean -- either you put it as operating income and other operating -- and I mean, that's the standard followed by everybody. So that's why I'm asking this question.
No, since we are taking in this other income. So in the presentation also, we put [indiscernible]
The next question is from the line of Sahil [ Vora ] from [indiscernible] Associates.
Sir, I had a couple of questions. So what are the key initiatives in expanding your digital footprint? And how do you plan to attract online shoppers in [indiscernible]?
So our existing business model is largely done through a distribution model. And while we have a small presence on the digital platform, the digital channel requires work of discounting, which conflicts with the trade and distribution setup that we have currently. So that percentage is very small, and we don't expect that to grow in the near term because we don't want to create a conflict in the existing channel.
Okay, understood. And the next question is, with the addition of 13 new stores, what revenue growth can we anticipate? And who will be the target customer?
So the revenue growth for these 30 stores, I mean, in this year, it's difficult to say because it is all in opening month-on-month. But in the next year, we can estimate a revenue top line of about INR 100 crores from these 30 stores.
The next question is from the line of [indiscernible] from [ Countercyclical PMS ].
So I'm trying to understand that we are opening 30 stores with a CapEx of INR 50 crores, which will give us a revenue of INR 100 crores. And firstly, whether this is just cannibalizing our revenue from other multibrand stores, is the same revenue coming from -- to -- will ship to these stores?
And sir, secondly, even if we are doing INR 100 crores, then, sir, on a low single -- low double-digit margin, sir I mean, what kind of return on capital are you expecting? Basically, I don't think we are getting anywhere near the cost of capital.
So for the first question, see the market. India is a very diverse market, and there are different channels through which we are approaching. It is still a very -- our industry is still largely very unorganized and the distribution and multi-brand reaches is a very penetrated the lowest points of India. So it is very difficult to say if it is going to cannibalize.
We can see that organized retail is increasing as a percentage of overall industry and industry size is also increasing. The industry size is very, very large, and we want to participate in this new organized retail format, and therefore, we are entering into this. The existing business will still continue to grow, and we still continue to believe in the distribution model.
But this is a new segment and a new part of the business, which we were not actively participating in. So this will create a new opportunity for us.
And whereas the cost of capital is concerned, it is still very early days. We need to open the stores and understand the economics, what we have on paper versus what we actually achieve and then we will be in a better position to answer your question.
Right. Sir, and also now if we see that in first quarter of FY '23, we did around INR 400 crores revenue, then last year, Q1, we did INR 350 crores revenue. And this year, we are around INR 300 crores. So basically, on an already low base, we are degrowing. Whereas if we look at the industry, if you look at Go Fashion numbers or even [ Credo ] brands numbers or other either they have grown or they have held their -- whatever they did last year.
So it seems that only Siyaram is getting hit disproportionately. And sir, even if we see past 5 years ending FY '24, the revenue growth is 2.9% which is like half the inflation rate. So -- and from that kind of low base, we are now de-growing. So I mean I'm not able to understand that despite running 15 brands, sir, I mean, how is that we are not getting traction in anything that we are doing?
See, the market in the last 12-odd months or so has been quite weak and the model that we are following is largely a distribution model which runs at a lag of -- because of channel inventories. And this model has been sluggish for the last few months, and therefore, there is a degrowth. That is one of the reasons also in organized retail where there is a control of store openings and there is a control of how you can reach the consumer directly by avoiding channels.
That is why also is a reason to participate in the [indiscernible] market. and all the names that you take are more of the organized retail participants, whereas we follow a distribution-driven model. So that is the key difference.
Sir, and out of our roughly INR 2,000 crores revenue that we are doing, sir, how much is approximately coming from the Siyaram brand?
We don't classify it brand wise because within Siyaram also there are multiple brands. And there are -- so as a fabric overall, we have given you a number of about 77%. And that is across all brands.
The idea of creating these different brands was to create more shelf space for the consumer and to create more distribution channels. So there is no conflict between the channels. So that was the reason to create more market share.
Sir so basically we are only selling fabric under Siyaram and not the [indiscernible] under Siyaram?
We are selling fabrics under Siyaram. We are selling also garment under a sub-brand of Siyaram. But that is a very smaller business. The larger part of the business is the fabric business.
Sir, and all the other brands that we have, [indiscernible], Sir, all those brands, we are selling fabric under those brands also or we are selling fabric only under Siyaram brand and the rest of the [indiscernible] brand, we are selling [indiscernible] garments and other things?
So primarily, we have 4 different brands. Siyaram is the main brand. [indiscernible] is another brand. [ Pardini ] is the third brand and [indiscernible] is a fourth brand. The rest of the brands, [indiscernible] and other brands that we have are all sub-brands of Siyaram.
Sir, what I'm trying to zero in on is that, sir, you see Siyaram, our legacy brand. Sir, we I don't think we can sell a western item like [indiscernible] suit under like [indiscernible] brand like Siyaram. I mean it has to be -- and sir, I think management appreciate that, that's why we have come out with other foreign founding brands.
So is it that we are trying to sell a Western category under an Indian brand? And that is why maybe we are not able to do as much as we are trying to do?
Yes, I think the brand has been present in the market for over 4 decades now, and it is a popular household name. We have been able to create a brand that is on top of the mind recall for many, many years. And this brand is largely used in the sale of fabric.
This new retail expansion that we are doing are 2 different brands altogether to create an awareness with the kind of people that we want to approach for that market.
Sir. And lastly, sir, now with this recent budget, sir, basically after 1st of October, buyback will practically become impossible. So -- and then only way to distribute cash is dividend, which will entail 39% taxation, sir, whereas [indiscernible] will attract 23%. So we should utilize this last opportunity that is there this small window period until 1st of October to do as big a buyback as you can do. So that -- because after that, we were unable to do it till this policy remains. So kindly consider that suggestion.
Okay. Thank you for your comment. We will consider.
[Operator Instructions] The next question is from the line of [indiscernible] Joshi from [indiscernible] Capital Advisors Limited.
Yes. So I was going through the transcript and you had mentioned of starting a new yarn division. How has that performed this quarter? Some listed yarn peers have reported great results. So I'm wondering how did our division perform?
Yes, yarn business, what you're talking about is not a new division. It is an investment made many years ago. It's not a spinning business. It is an Indigo [indiscernible] business, where we are buying gray cotton yarn, gray black cotton and cotton blended yarn and doing Indigo dying on this. So in the last quarter, we had mentioned that we are trying to forward integrate that and increase in the knitting side of the business. So we are taking that yarn and selling knitting fabrics. So in this quarter, we have been able to increase the sale of the knitting fabrics from the last the quarter last year, and that has helped us in the bottom line.
Okay. And can you help us understand the customer profile of this [indiscernible]? Do we also utilize some portion of [indiscernible] for self-consumption? What is the long-term contribution you see from this division?
So this division basically sells Indigo yarn and now netted fabrics to consumers who use for denim related products for casual wear. So it is a unique kind of a product, men's, women's, kids. Anyone who wants to make a knitted denim garment would be a consumer for this. So basically, brands and traders are consumers. And -- this is -- denim is a growing industry, so it is a good segment that we believe we should be in.
Okay. Got it. Good. And sir, just wanted to understand since Bangladesh crisis could potentially benefit [indiscernible] textile industry. So how this situation is going to impact Siyaram? Can we expect increase in exports?
So it is too early to comment on what is happening in Bangladesh at the moment. Of course, there might be some short-term gains that we expect. But how it plays out will be seen more in the long term. We do have our export -- very largely export fabric in Europe and other countries around the world. And that is an opportunity that we can look at to sell garments as well.
Okay. Okay. And I don't know if this question was earlier, I was away for a while. So as there is the decrease in total income compared to the previous quarter, could you outline the strategies or actions planned to increase the income levels in the coming quarters?
So the revenue that has been decrease is largely due to the sluggish demand. And we expect in the second half of the year once the festive season starts after the [indiscernible] period, till the end of the year, there is continuous weddings and festivities. So we expect that the revenue should pick up by then the demand sentiment should get better, and we should be able to match our original estimates.
And then the store openings also will help us for the rest of this year as well as largely in the next [indiscernible] and going forward.
Okay. Okay. And one last one from my side. The substantial increase in other income. So could you provide insights into the reasons behind this increase?
[indiscernible], there is a INR 13 crore increase that has been reported in the most of the balance sheet as well. That is largely due to the receipt of capital subsidies that the incentives the government [indiscernible] has been received, and that is why this increase in other income can be seen.
The next question is from the line of [ Devang ] Mehra from SKB Capital.
So I have two questions. First is, how is [indiscernible] stores will be distributed between the fast [indiscernible] and [indiscernible] categories. And additionally, what marketing strategies will be implemented to drive the revenue growth from these new stores?
So these are approximately 30 stores. And in these approximately 30 stores, fast fashion would be approximately 20 and the ethnic wear would be approximately about 10. That is how we came up with the number 30. But these are all approximate, and we aim to achieve these numbers.
The marketing strategies will largely be through the digital route. And since we are opening these stores in a clustered approach, then there will be some local marketing to increase [ footfall ].
Okay. Okay, sir. And sir, second question, when will we roll out for these new 30 stores [indiscernible] begin? And what the opening of these stores coming in the next quarter or by the end of the '25?
We plan to start with a few stores just before Diwali and then keep opening the stores until the end of March.
The next question is from the line of [indiscernible] Singh from Counter Cycle [indiscernible].
So our revenues have almost remained stagnant since FY '22. So I would like to understand, I mean, what is the outlook for the current financial year in terms of top line and bottom line? Do we expect any growth? Or do we expect to see a flat year?
And also in terms of the bottom line with new stores opening in, can we expect the margins to go down from what we experienced last year?
We had indicated a rough estimate for the overall year where we had projected an annual growth of approximately about 10%. And we would like to stick to that guidance for the whole year.
And for the bottom line, our estimated EBITDA was roughly a range of between 14% to 15%. We would still like to stick with that number. Although these new stores would probably put the margins under some pressure, but we cannot estimate that number right now.
[indiscernible], sir, as one of the previous participants alluded, we have a window of opportunity to do a buyback before 1st of October because of the higher taxation post that. So since the revenues have been stagnant for a while, and we have also experienced de-growth. So I mean, why don't [indiscernible] to do a buyback and extinguish some of the shares out of the market so our EPS grows at least by these means?
So I mean I would just suggest to consider this seriously.
So we have we have noted the comments. Thank you.
The next question is from the line of Manas [indiscernible] an individual investor.
Sir, as you mentioned that previous [indiscernible] election led to decrease in demand. So it was like only volume going down or something about price realization and all?
Price realizations are generally quite standard, and it has more to do with change in product mix. So it is largely a volume decrease.
Anything [indiscernible] material costs, [indiscernible]
Sorry, your line is not clear.
I'm asking about the raw material costs, [indiscernible]
Manus, your voice is breaking. I request you to come back for a follow-up question. [Operator Instructions]
The next question is from the line of Manish Jain, an individual investor.
Sir, my question was regarding this new brand [indiscernible] which we have taken Ranbir Kapor, Mr. [indiscernible] and [indiscernible] The expenses for this have already been [indiscernible] in the profit and loss account over the last quarter? Or it will come in the remaining quarters?
Any expenses related to this marketing and other advertising and all these brand [indiscernible]
These are the professionals. These professionals are in a phased manner their contract 3 or 4 years. So over the period of time, you are taking into the [indiscernible]
So what are the charges and will this come in the...
[indiscernible] we can't disclose it.
But it will come in the -- as usual marketing and advertising expense, it did not spike -- the expenses will not spike in a single quarter like that?
No, it will not. We have taken -- this is [indiscernible] we are taking it.
Okay. Sir, second question was regarding the retail footprint. Sir, I think our retail footprint for the last 5 years, the touch points from where we sell the product has not increased in the last 5 years. So I think I wanted to ask more about these things.
So we largely -- our businesses through the distributor model, and we keep increasing the distributor and then the distributor services retailer. So that is a continuous [indiscernible] and the [indiscernible] as a whole is a large number because it is penetrated through the rural India.
As far as our own stores are concerned, we operate through a franchise buy and sell model which is a slightly difficult model to keep opening because franchisee has to invest upfront and then buy stock. And which is why now we are going through this new organized retail model, where we are opening company stores.
Yes, sir. But in this organized retail model, we are not targeting our old business fabrics and all that. We are coming into the fast fashion like [indiscernible] or something like that. So all I wanted to ask was what is this new brand [indiscernible] you had discussed in the last meeting that something like a [indiscernible] Bazar, what is the brand of this new fast fashion brand ,name?
So this new fast fashion brand is something that we are still in the process of the registration and everything else, so we cannot disclose the name now. But we'll be opening the stores before Diwali. So there are going to be 2 different brands, one for the ethnic wear and one from -- for this fast fashion. Both of these will be from the house of Siyaram. They are not going to be called Siyaram. They're going to be new brands, but it is going to be from the label of the Siyaram company.
So as you told that these are mass brands. So it will be more like a pricing like a [indiscernible]?
That is something that we'll have to discuss over the next few calls.
Okay, sir. Yes. Sir, but your guidance for the whole year is 10% on the revenue. And in the first quarter, we are down by like 10%. So in the ensuing quarters, do you think that -- but I have to give a point that in this first quarter, the wedding season was very [indiscernible]. So that has to be taken into account.
But do you think in the next in 3 quarters, we'll be able to do that?
We are hopeful that the market should pick up after the [indiscernible] season gets over, then we see continuous weddings and festivities for the second half of the year, and we are hopeful that we are able to maintain our guidance of 10% growth.
Sir, what is the feedback about the wedding season for the third and fourth quarter? Is it better than the last year?
We are very optimistic about this wedding season because when -- now when the market is slow, we are doing many conferences and exhibitions and displays where we have a lot of interaction with our distributors, retailers and they are giving very positive feedback. And about the next season, we are all excited and hopeful that the demand revival is there. And so based on that feedback, we are confident that the market should improve.
Sir, and about our Siyaram fabric business and [indiscernible] fabric business. Sir, what kind of feedback are we getting? Is the market itself is growing or it is stagnant?
Because I think that somewhere in the fabric business somewhere we are just losing some market share to other players because when we see in the fabrics also [ Arvind ] [ Raymond ] showing such a de-growth like us. I have to [indiscernible] a point that their retail footprint as massive in the last 5, 7 years. So I wanted to ask more about that sir. In the fabric business also, we are a little bit -- we are going down.
So the fabric business, traditionally, the market is growing at a slow pace. Slower than the apparel business. But the market is still largely unorganized. So we see a lot of movement from unbranded to the branded players. And the market share for the brand, we would continue to believe that it is stable or increasing. It is just that the market has been weak in the last few -- in the last year or so, and that is why the de-growth of sale can be seen.
But we have not lost any market share, sir?
It's very difficult to estimate this because there is more verified data, but this is what we assume.
But I think in the last 5 to 7 years, another brand, [indiscernible] has gone out of market and other small brands also are not so active, like [indiscernible] and [ Vimal ] and other small brands coming out of any advertisement or are not very active.
So I think we should have got some more market share, that is what my feeling is.
We are taking continuous steps as and when we feel wherever there are areas we are launching new sub-brands, new categories, adding distributors where is required to address the market. And there are changing the product mix to service whichever areas we feel are we can tap further.
There are many, many unbranded players in the segment also, which [indiscernible]
Yes, we are trying for more styles and more designs and more shades like that?
Style and design is part of the collection, but new categories, new sub-brands where we can increase our distribution network and reach to the final consumer.
Ladies and gentlemen, due to time constraint, we are taking our last question from the line of Avinash Nahata from Bharani Financial Services. Please go ahead.
Yes. Just one clarification. Are any of these brands like [indiscernible] and [indiscernible] are we a licensee or we are owners of the brand?
All these brands we are owning the brand.
So if I could remember, I could see some of the stores of [indiscernible] some 8, 10 years back. So I mean, just can you just share what has happened? And I mean I'm not clear on that.
So we had opened [indiscernible] apparel outlets a few years back before COVID. [indiscernible] is a brand -- Italian brand that we had acquired many years ago and it is still a running company in Italy where we participate in exhibitions and sell made in Italy finished garments across the world in [indiscernible] and other private labels to many retailers across the world. So these are very high-quality, very premium products.
We bought this brand and started distributing [indiscernible] in India, and then we extended it to garments and retail. Then once we started doing that, we experience that there was -- the pricing that we were keeping in India for the ready-made garments was -- because the product is made in India, and we wanted to have it suitable to the Indian market, the pricing was much lower than what they were selling in Italy. And the [indiscernible] product. So we decided to keep the brand value and maintain the premium less and the high value that they are maintaining in Italy. And therefore, we discontinued these stores in India, and we continue to sell fabric through the distribution route.
The way you sell [indiscernible] and other brands you distribute similarly, the [indiscernible] as well?
That's right through a different network.
Okay. And [indiscernible] tailor doesn't belong to us?
No, no. It doesn't.
Ladies and gentlemen, we'll take this as the last question. On behalf of Siyaram Silk Mills Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines. Thank you.