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Amer Sports Inc
Amer Sports Inc., a company rooted deeply in sporting culture, navigates the dynamic landscape of global sports and outdoor equipment with a portfolio that reads like an athletic hall of fame. Founded with an ambition to connect fans and athletes with superior sports gear, the company has steadily expanded its footprint, nurturing a collection of renowned brands such as Wilson, Salomon, and Atomic. Each brand within Amer's expansive portfolio is strategically positioned to cater to different niches—from tennis and golf enthusiasts to skiing and hiking aficionados. By consistently leveraging innovation, technology, and design, Amer Sports seeks to deliver both enhanced performance and enriched experiences to its clientele.
The company's business model is marked by a well-orchestrated blend of brand heritage and market responsiveness. Amer Sports earns its revenue primarily from the sale of sports equipment, apparel, and footwear, targeting both individual consumers and institutional clients like sports teams and schools. Their value proposition hinges on maintaining a balance between time-tested craftsmanship and cutting-edge innovation, ensuring that each product meets the high-performance standards of athletes across the globe. Coupled with strategic marketing efforts and a robust distribution network, which includes retail partners and a growing e-commerce platform, Amer Sports not only sustains its market relevance but also continuously taps into new and evolving consumer segments, keeping it a formidable player in the sports equipment industry.
Amer Sports Inc., a company rooted deeply in sporting culture, navigates the dynamic landscape of global sports and outdoor equipment with a portfolio that reads like an athletic hall of fame. Founded with an ambition to connect fans and athletes with superior sports gear, the company has steadily expanded its footprint, nurturing a collection of renowned brands such as Wilson, Salomon, and Atomic. Each brand within Amer's expansive portfolio is strategically positioned to cater to different niches—from tennis and golf enthusiasts to skiing and hiking aficionados. By consistently leveraging innovation, technology, and design, Amer Sports seeks to deliver both enhanced performance and enriched experiences to its clientele.
The company's business model is marked by a well-orchestrated blend of brand heritage and market responsiveness. Amer Sports earns its revenue primarily from the sale of sports equipment, apparel, and footwear, targeting both individual consumers and institutional clients like sports teams and schools. Their value proposition hinges on maintaining a balance between time-tested craftsmanship and cutting-edge innovation, ensuring that each product meets the high-performance standards of athletes across the globe. Coupled with strategic marketing efforts and a robust distribution network, which includes retail partners and a growing e-commerce platform, Amer Sports not only sustains its market relevance but also continuously taps into new and evolving consumer segments, keeping it a formidable player in the sports equipment industry.
Big Revenue Beat: Amer Sports grew sales by 30% in Q3, exceeding expectations across all segments, with particularly strong performance from Salomon footwear and Arc'teryx technical apparel.
Margin Expansion: Adjusted operating margin increased by 130 basis points to 15.7%, and adjusted gross margin rose 240 basis points to 57.9%, driven by better product, channel, and region mix.
EPS More Than Doubled: Adjusted diluted EPS reached $0.33, up from $0.14 last year.
Guidance Raised: Full-year 2025 revenue, margin, and EPS guidance were all raised, with revenue growth now expected at 23% to 24% (up from 21%), and adjusted EPS outlook upped to $0.88–$0.92.
Strong Regional Growth: All regions posted double-digit revenue growth; Asia Pacific led with 54% growth, China with 47%, EMEA 23%, and Americas 18%.
Direct-to-Consumer Surge: DTC sales grew 51% for the group, led by Salomon in Greater China and APAC.
China Resilient: Brief softness in Arc'teryx China sales after a local incident, but trends rebounded quickly; management remains confident in brand strength and outlook in China.
2026 Outlook Affirmed: Management expressed confidence in delivering mid-teens sales growth and continued margin expansion in 2026, at the high end of their long-term algorithm.
