BRC Inc
NYSE:BRCC
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BRC Inc
BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel. The company also produces media content; podcasts; and digital and print journals, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through convenience, grocery, drug, and mass merchandise stores; outdoor, do it yourself, and lifestyle retailers; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.
BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel. The company also produces media content; podcasts; and digital and print journals, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through convenience, grocery, drug, and mass merchandise stores; outdoor, do it yourself, and lifestyle retailers; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.
Packaged Coffee: Packaged coffee accelerated — full year growth 31.1% with Q4 up 34% and bagged market share at 3.3% (up 60 bps), driven by distribution gains and stronger shelf velocity.
Retail Strategy: "Land-and-expand" is working — national ACV reached 54.9% (up ~8 points) and grocers added on average ~2 incremental SKUs in 2025, improving shelf productivity at a premium price point.
Margins & Costs: Gross margin pressure in 2025 (Q4 gross margin 32.1%, down 610 bps YoY) was driven mainly by coffee inflation and tariffs (~420 bps in Q4); company expects 2026 gross margin of 34%–36%.
2026 Outlook: Revenue guidance of at least 7% (~$425 million) and Q1 at least 10% growth; EBITDA expected to grow at least 30% above 2025's $21.4 million (i.e., substantial EBITDA expansion).
Product Adjacent Growth: RTD ACV expanded to 55.9% but C‑store weakness pressured RTD results; Energy launched to ~22% ACV (~20,000 doors) with a focused, region-first scaling plan.
Cost discipline & balance sheet: Operating expense cuts and restructuring trimmed costs (ex‑items opex down 7%); debt down to $39 million with >$50 million liquidity after a July equity raise.
