Deluxe Corp
NYSE:DLX
Deluxe Corp
Deluxe Corp. engages in the provision of marketing products and services. The company is headquartered in Minneapolis, Minnesota and currently employs 6,313 full-time employees. The firm operates through four segments: Payments, Cloud Solutions, Promotional Solutions and Checks. Its Payments segment includes its treasury management solutions, including remittance and lockbox processing, remote deposit capture, receivables management, payment processing and paperless treasury management; merchant in-store, online and mobile payment solutions; payroll and disbursement services, including Deluxe Payment Exchange, and fraud and security services. Its Cloud Solutions segment includes Web hosting and design services, data-driven marketing solutions and hosted solutions, including digital engagement, logo design, financial institution profitability reporting and business incorporation services. Its Promotional Solutions segment includes business forms, accessories, advertising specialties, promotional apparel and retail packaging. Its Checks segment includes printed business and personal checks.
Deluxe Corp. engages in the provision of marketing products and services. The company is headquartered in Minneapolis, Minnesota and currently employs 6,313 full-time employees. The firm operates through four segments: Payments, Cloud Solutions, Promotional Solutions and Checks. Its Payments segment includes its treasury management solutions, including remittance and lockbox processing, remote deposit capture, receivables management, payment processing and paperless treasury management; merchant in-store, online and mobile payment solutions; payroll and disbursement services, including Deluxe Payment Exchange, and fraud and security services. Its Cloud Solutions segment includes Web hosting and design services, data-driven marketing solutions and hosted solutions, including digital engagement, logo design, financial institution profitability reporting and business incorporation services. Its Promotional Solutions segment includes business forms, accessories, advertising specialties, promotional apparel and retail packaging. Its Checks segment includes printed business and personal checks.
Profit Expansion: Deluxe delivered strong 2025 results with comparable adjusted EBITDA up more than 6%, and EPS up 13%, marking the third year of EBITDA growth outpacing revenue.
Cash Flow & Debt: Free cash flow hit $175 million, meeting the 2026 goal a year early, and net debt was reduced by $76 million, bringing leverage down to 3.2x.
Payments & Data Mix: Payments and data segments now make up 47% of revenue, up from 43% last year, and are expected to reach parity with print in 2026.
Data Segment Growth: Data revenue surged 31% year-over-year, driven by AI-enabled marketing capabilities, with strong margins and continued momentum.
Print Decline Managed: Print revenue fell 5.7%, but margins improved, supported by focus on higher-margin core offerings.
2026 Guidance: Management guided for revenue between $2.11–$2.175 billion, adjusted EBITDA of $445–$470 million, adjusted EPS of $3.90–$4.30, and free cash flow of approximately $200 million.
Operational Efficiency: SG&A was reduced by $40 million, and margin expansion was seen across all segments.
Confident Outlook: Executives cited strong pipelines and stable macro trends, giving confidence for continued growth and margin expansion in 2026.
