DoubleVerify Holdings Inc
NYSE:DV
DoubleVerify Holdings Inc
Navigating the intricate realms of digital advertising, DoubleVerify Holdings Inc. emerges as a pivotal player, ensuring that ad campaigns reach their intended audiences effectively and ethically. Founded in 2008, DoubleVerify operates at the intersection of technology and marketing by offering verification and analytics services that authenticate the integrity and quality of digital ads. As the digital landscape grows increasingly complex, with advertisers seeking assurance in the placement and visibility of their content, DoubleVerify steps in to provide transparency and trust. Its flagship solutions scrutinize digital ad campaigns, ensuring they aren't plagued by issues like ad fraud, viewability concerns, or brand safety mishaps. This approach gives advertisers confidence that their budgets are being spent wisely and that their messages are resonating with real, relevant audiences.
Revenue generation for DoubleVerify hinges primarily on its service offerings, which function on a software-as-a-service (SaaS) basis. By charging subscription fees for the use of its verification technology, the company creates a recurring income stream that enables it to invest in innovation and maintain strategic flexibility. Additionally, its flexible platform adapts to various advertising and technological environments, from mobile apps to social media and video content, broadening its service scope and potential market. The value DoubleVerify provides lies in its capacity to foster credibility and drive performance improvements for its clients, helping brands navigate the digital advertising landscape with greater insight and efficiency. Through this model, DoubleVerify continues to fortify its position as an essential partner in the ever-evolving advertising ecosystem.
Navigating the intricate realms of digital advertising, DoubleVerify Holdings Inc. emerges as a pivotal player, ensuring that ad campaigns reach their intended audiences effectively and ethically. Founded in 2008, DoubleVerify operates at the intersection of technology and marketing by offering verification and analytics services that authenticate the integrity and quality of digital ads. As the digital landscape grows increasingly complex, with advertisers seeking assurance in the placement and visibility of their content, DoubleVerify steps in to provide transparency and trust. Its flagship solutions scrutinize digital ad campaigns, ensuring they aren't plagued by issues like ad fraud, viewability concerns, or brand safety mishaps. This approach gives advertisers confidence that their budgets are being spent wisely and that their messages are resonating with real, relevant audiences.
Revenue generation for DoubleVerify hinges primarily on its service offerings, which function on a software-as-a-service (SaaS) basis. By charging subscription fees for the use of its verification technology, the company creates a recurring income stream that enables it to invest in innovation and maintain strategic flexibility. Additionally, its flexible platform adapts to various advertising and technological environments, from mobile apps to social media and video content, broadening its service scope and potential market. The value DoubleVerify provides lies in its capacity to foster credibility and drive performance improvements for its clients, helping brands navigate the digital advertising landscape with greater insight and efficiency. Through this model, DoubleVerify continues to fortify its position as an essential partner in the ever-evolving advertising ecosystem.
Revenue Growth: DoubleVerify reported Q3 revenue of $189 million, up 11% year-over-year and within its guidance range.
Profitability Beat: Adjusted EBITDA margin reached 35%, ahead of expectations, reflecting strong cost discipline and AI-driven efficiency.
AI-Driven Innovation: The company launched new AI-powered products, including DV AI Verification and Agentic classification, enabling faster, lower-cost operations and opening new revenue streams.
Segment Trends: Social and CTV (Connected TV) solutions are growing rapidly, with CTV measurement volumes up 30% year-over-year and social activation seeing strong early adoption.
Outlook: Q4 revenue guidance is $207–211 million (10% growth midpoint), and full-year 2025 growth is expected at 14%. Adjusted EBITDA margin guidance was raised to 33% for both 2025 and as a base case for 2026.
Retail Weakness: Retail vertical softness impacted results and guidance, but was broad-based and not concentrated in a few clients.
Customer Stability: The company maintained 0 churn among its top 100 customers in Q3, with growing adoption of new products and a more diversified customer base.
