JJill Inc
NYSE:JILL
JJill Inc
J.Jill, Inc. engages in the business of retailing women's apparel, accessories, and footwear. The company is headquartered in Quincy, Massachusetts and currently employs 1,115 full-time employees. The company went IPO on 2017-03-09. J.Jill is a women's apparel brand focused on customer in the 45 age segment. Its products are marketed under the J.Jill brand name and sold primarily through its Retail and Direct channels. The company operates 253 stores nationwide and an e-commerce platform. Its diverse assortment of apparel spans knit and woven tops, bottoms and dresses as well as sweaters and outerwear. The company also offers a range of complementary footwear and accessories, including scarves, jewelry and hosiery. Its products are available across the full range of sizes including Misses, Petites, Women's and Tall, and reflect a modern balance of style, quality, comfort and ease at accessible price points. The company offers two sub-brands as extensions of its brand aesthetic: Pure Jill and Wearever. Pure Jill sub-brand reflects the art of understated ease. Wearever sub-brand consists of its refined rayon jersey knit collection that is designed for work, travel and home.
J.Jill, Inc. engages in the business of retailing women's apparel, accessories, and footwear. The company is headquartered in Quincy, Massachusetts and currently employs 1,115 full-time employees. The company went IPO on 2017-03-09. J.Jill is a women's apparel brand focused on customer in the 45 age segment. Its products are marketed under the J.Jill brand name and sold primarily through its Retail and Direct channels. The company operates 253 stores nationwide and an e-commerce platform. Its diverse assortment of apparel spans knit and woven tops, bottoms and dresses as well as sweaters and outerwear. The company also offers a range of complementary footwear and accessories, including scarves, jewelry and hosiery. Its products are available across the full range of sizes including Misses, Petites, Women's and Tall, and reflect a modern balance of style, quality, comfort and ease at accessible price points. The company offers two sub-brands as extensions of its brand aesthetic: Pure Jill and Wearever. Pure Jill sub-brand reflects the art of understated ease. Wearever sub-brand consists of its refined rayon jersey knit collection that is designed for work, travel and home.
Results: J.Jill delivered earnings above expectations for Q3, with revenue at the high end of guidance and continued strong cash generation.
Sales Trends: Total sales fell 0.5% to about $151 million, with comparable sales down 0.9%. Direct channel sales rose 2% while store sales declined 2.6%.
Margins: Gross margin was 70.9%, down 50 basis points, mainly due to $2.5 million in tariff costs.
Guidance: Q4 outlook calls for a 5–7% sales decline and deeper margin pressure from promotions and tariffs; full-year sales expected to fall about 3%.
Promotions & Pricing: Management highlighted a very promotional holiday environment and increased price sensitivity among customers, but noted that targeted price increases in Q3 were well received.
Product & Marketing: Newness in product categories like jackets, faux suede, leather, and cashmere performed strongly; localized merchandising and marketing tests showed promising early results.
Cost Actions: The company streamlined its organization and expects SG&A improvements in Q4 and into 2026.
Strategic Initiatives: Focus remains on evolving the assortment, enhancing the customer journey, expanding store count, and leveraging AI and technology for growth and efficiency.
