Rocket Companies Inc
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Intrinsic Value
The intrinsic value of one RKT stock under the Base Case scenario is 12.83 USD. Compared to the current market price of 17.72 USD, Rocket Companies Inc is Overvalued by 28%.
The Intrinsic Value is calculated as the average of DCF and Relative values:
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Rocket Companies Inc
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Fundamental Analysis
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Rocket Companies Inc. is a dynamic player in the mortgage industry, often recognized for its consumer-centric approach and innovative digital solutions. Founded in 1985, the company has built a strong reputation under its flagship brand, Quicken Loans, which has consistently ranked as the largest online mortgage lender in the United States. Rocket Companies not only offers loans but also provides a full suite of services related to home buying and refinancing, including title insurance through its subsidiary, Amrock. By leveraging cutting-edge technology and data analytics, the company streamlines the borrowing process, enabling it to deliver a seamless and efficient experience for customers...
Rocket Companies Inc. is a dynamic player in the mortgage industry, often recognized for its consumer-centric approach and innovative digital solutions. Founded in 1985, the company has built a strong reputation under its flagship brand, Quicken Loans, which has consistently ranked as the largest online mortgage lender in the United States. Rocket Companies not only offers loans but also provides a full suite of services related to home buying and refinancing, including title insurance through its subsidiary, Amrock. By leveraging cutting-edge technology and data analytics, the company streamlines the borrowing process, enabling it to deliver a seamless and efficient experience for customers, setting itself apart in a competitive market.
As an investor, Rocket Companies presents intriguing opportunities, particularly in a market that increasingly values technology-driven services. The company has demonstrated its resilience and adaptability, especially during fluctuating interest rates, which can significantly impact mortgage demand. With its diverse service offerings and a robust technological backbone, Rocket Companies is positioned to capitalize on the evolving housing market, especially as millennials and younger generations enter the home-buying arena. Furthermore, the strategic focus on customer service and operational excellence has led to strong brand loyalty, suggesting potential for growth and profitability in the years to come, making Rocket Companies a compelling prospect for investors looking to tap into the expanding real estate sector.
Rocket Companies Inc. primarily operates within the financial services and real estate sectors. Its core business segments can be outlined as follows:
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Mortgage Origination: This is the most significant segment, where Rocket Mortgage (the flagship brand of Rocket Companies) operates. It is one of the largest online mortgage lenders in the United States, providing a streamlined application process that enables consumers to secure home loans efficiently. The segment includes various loan products such as conventional loans, FHA loans, VA loans, and refinances.
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Home and Title Services: Alongside mortgage origination, Rocket Companies offers title insurance and settlement services, which include the facilitation of the legal transfer of property ownership. This segment provides integrated services that help simplify the home buying and refinancing process for customers.
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Real Estate Services: Through its subsidiary, Rocket Homes, Rocket Companies provides real estate brokerage services. This segment is focused on connecting home buyers and sellers with real estate agents, enhancing the overall customer experience by offering a one-stop shop for those involved in real estate transactions.
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Personal Loans: Rocket Companies also has a personal loans segment, which consists of direct-to-consumer lending products. This includes unsecured personal loans that consumers can use for various purposes, such as consolidating debt or funding major purchases.
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Advertising and Lead Generation: This segment focuses on digital marketing and lead generation for mortgage and real estate services. Rocket Companies utilizes its extensive data analytics and marketing capabilities to drive customer acquisition and retention in its various business lines.
Overall, Rocket Companies aims to leverage technology and customer-centric services to simplify the home buying and financing process, establishing itself as a key player in the U.S. housing and lending markets.
Rocket Companies Inc, known for its flagship brand Rocket Mortgage, holds several unique competitive advantages in the financial services and mortgage industry. Here are some key distinguishing factors:
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Technology-Driven Platform: Rocket Companies leverages advanced technology to streamline the mortgage process. Its user-friendly digital platform offers competitive rates, quick applications, and a seamless customer experience, which attracts tech-savvy consumers.
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Brand Recognition: The Rocket brand is highly recognizable and synonymous with innovation in the mortgage space. This strong branding has helped foster trust among consumers, making it a go-to provider for various financial products.
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Direct-to-Consumer Model: Rocket Companies primarily operates on a direct-to-consumer basis, eliminating intermediaries and allowing for better pricing and customer service. This model helps in retaining customer loyalty and reducing costs associated with third-party commissions.
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Data Utilization and Analytics: The company harnesses large amounts of customer data and advanced analytics to better understand consumer behavior and tailor offerings. This data-driven approach enhances marketing strategies and improves customer targeting, leading to more successful conversions.
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Diverse Product Offering: While Rocket is known for its mortgage services, the company also offers a variety of real estate and financial solutions, such as personal loans and insurance products. This diversification helps mitigate risk and provides customers with a one-stop-shop for financial services.
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Scale and Efficiency: Rocket Companies boasts significant operational scale, which allows for greater efficiency. Their economies of scale enable them to maintain competitive pricing while investing in technology and customer service enhancements.
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Strong Customer Service: Rocket emphasizes high-quality customer service through dedicated support teams, which aids in client retention and satisfaction. The company's commitment to ensuring a positive customer experience differentiates it from competitors.
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Innovative Marketing Strategies: Rocket has employed unique marketing campaigns and partnerships, boosting brand visibility. Their aggressive marketing tactics and large advertising budget help capture market share when interest rates fluctuate.
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Adaptability and Resilience: The company has shown adaptability in changing market conditions, positioning itself well during economic fluctuations, such as shifts in interest rates. This resilience is crucial in a cyclical industry like real estate.
These advantages, along with a strong leadership team and a culture of innovation, position Rocket Companies Inc favorably against its competitors in the mortgage and financial services sectors.
Rocket Companies Inc., which operates primarily in the mortgage and real estate sector, faces several risks and challenges in the near future. Here are some key risks to consider:
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Interest Rate Fluctuations: Changes in interest rates can significantly impact the mortgage industry. An increase in interest rates may lead to decreased refinancing activity and lower demand for new mortgages, negatively affecting revenue.
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Real Estate Market Volatility: The health of the housing market directly impacts Rocket’s business. Economic downturns, declining home prices, or reduced buyer demand can lead to fewer mortgage originations.
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Regulatory Changes: The mortgage and financial services industry is subject to a range of regulations. Changes in laws or regulations can introduce compliance challenges and increase operational costs.
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Technological Disruption: The rise of fintech companies and innovative tech solutions poses a competitive threat. If Rocket Companies do not keep pace with technological advancements or fail to offer competitive digital solutions, they may lose market share.
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Economic Uncertainty: Macroeconomic factors such as inflation, unemployment rates, and economic growth can influence consumer confidence and spending habits, directly affecting the housing market and mortgage demand.
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Operational Risks: Rapid scaling of operations or reliance on technology can lead to operational challenges, including data breaches, system failures, or inadequate customer service responses.
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Customer Acquisition Costs: As competition increases, the cost of acquiring new customers may rise, impacting profit margins. Maintaining effective marketing strategies is crucial in a competitive landscape.
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Market Saturation: A crowded marketplace with numerous players can lead to price competition, affecting profit margins and overall profitability.
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Concentration Risks: If Rocket relies heavily on a limited number of markets or customer segments, any downturn in those areas can disproportionately affect financial performance.
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Investor Sentiment: As a publicly traded company, Rocket’s stock price may be influenced by broader market sentiment, potentially complicating fundraising and capital expenditures.
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Talent Acquisition and Retention: Attracting and retaining skilled professionals in a competitive labor market presents an ongoing challenge, potentially impacting growth and service quality.
Mitigating these risks requires a proactive approach, including diversifying offerings, investing in technology, monitoring regulatory developments, and maintaining robust operational protocols.
Revenue & Expenses Breakdown
Rocket Companies Inc
Balance Sheet Decomposition
Rocket Companies Inc
Current Assets | 1.3B |
Cash & Short-Term Investments | 1.3B |
Non-Current Assets | 22.3B |
PP&E | 547.9m |
Intangibles | 8.4B |
Other Non-Current Assets | 13.4B |
Current Liabilities | 9.7B |
Accounts Payable | 205.9m |
Accrued Liabilities | 356.1m |
Short-Term Debt | 9.1B |
Non-Current Liabilities | 13.3B |
Long-Term Debt | 4.1B |
Other Non-Current Liabilities | 9.3B |
Earnings Waterfall
Rocket Companies Inc
Revenue
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4.8B
USD
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Operating Expenses
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-3.9B
USD
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Operating Income
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939.4m
USD
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Other Expenses
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-926.3m
USD
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Net Income
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13.1m
USD
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Free Cash Flow Analysis
Rocket Companies Inc
USD | |
Free Cash Flow | USD |
Rocket Companies delivered a robust Q2 2024 performance with $1.228 billion in adjusted revenue, up 23% YoY, exceeding guidance. Their adjusted EBITDA grew for the fifth consecutive quarter to $225 million, a margin of 18%. AI-powered initiatives, particularly live chat, boosted client engagement, achieving threefold better conversion rates. Home equity loan origination hit record volumes, doubling from last year. The firm maintains an optimistic outlook, projecting Q3 adjusted revenue between $1.150 billion and $1.300 billion, and expects operating expenses to remain flat.
What is Earnings Call?
RKT Profitability Score
Profitability Due Diligence
Rocket Companies Inc's profitability score is 49/100. The higher the profitability score, the more profitable the company is.
Score
Rocket Companies Inc's profitability score is 49/100. The higher the profitability score, the more profitable the company is.
RKT Solvency Score
Solvency Due Diligence
Rocket Companies Inc's solvency score is 15/100. The higher the solvency score, the more solvent the company is.
Score
Rocket Companies Inc's solvency score is 15/100. The higher the solvency score, the more solvent the company is.
Wall St
Price Targets
RKT Price Targets Summary
Rocket Companies Inc
According to Wall Street analysts, the average 1-year price target for RKT is 15.85 USD with a low forecast of 10.1 USD and a high forecast of 21 USD.
Dividends
Current shareholder yield for RKT is .
Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?
Ownership
RKT Insider Trading
Buy and sell transactions by insiders
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Profile
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Description
Rocket Cos., Inc. engages in the provision of a suite of services related to homeownership and other personal financial transactions. The company is headquartered in Detroit, Michigan. The company went IPO on 2020-08-06. The firm offers Rocket Platform. Its segments include Direct to Consumer and Partner Network. Its Direct to Consumer consists of performance marketing and direct engagement through its Rocket Mortgage application. In the Direct-to-Consumer segment, clients have the ability to interact with the Rocket Mortgage application or with its Rocket Cloud Force, consisting of sales team members across its platform. Its Partner Network segment is a partnership with premier consumer-focused organizations, brokers and mortgage professionals who leverage its platform and scale to provide mortgage solutions to their clients. The Company’s Rocket Professional platform supports its Partner Network, where it leverages its client service and recognized brand to grow marketing and influencer relationships, and its mortgage broker partnerships through Rocket Pro third party originations (TPO).
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Employees
Officers
The intrinsic value of one RKT stock under the Base Case scenario is 12.83 USD.
Compared to the current market price of 17.72 USD, Rocket Companies Inc is Overvalued by 28%.