Marimekko Oyj
OMXH:MEKKO
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Marimekko Oyj
OMXH:MEKKO
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Marimekko Oyj
Marimekko Oyj engages in the provision of textile business. The company is headquartered in Helsinki, Etela-Suomen and currently employs 409 full-time employees. The firm specializes in the design and manufacture of clothing for men, women and children, interior decoration products and textiles for kitchen, bedroom, living room, bathroom and office, tableware, as well as bags, purses, computer and phone cases and other accessories, such as jewelry, hats, scarves and ties. The company operates an online shop, as well as over 130 stores and shop-in-shops in the North America, Northern Europe and the Asia-Pacific region. Furthermore, the Company is a parent of Keskinainen Kiinteisto Oy Marikko, Marimekko AB, Marimekko GmbH, Marimekko North America Retail LLC, and Marimekko UK Ltd, among others.
Marimekko Oyj engages in the provision of textile business. The company is headquartered in Helsinki, Etela-Suomen and currently employs 409 full-time employees. The firm specializes in the design and manufacture of clothing for men, women and children, interior decoration products and textiles for kitchen, bedroom, living room, bathroom and office, tableware, as well as bags, purses, computer and phone cases and other accessories, such as jewelry, hats, scarves and ties. The company operates an online shop, as well as over 130 stores and shop-in-shops in the North America, Northern Europe and the Asia-Pacific region. Furthermore, the Company is a parent of Keskinainen Kiinteisto Oy Marikko, Marimekko AB, Marimekko GmbH, Marimekko North America Retail LLC, and Marimekko UK Ltd, among others.
Net Sales Growth: Marimekko’s Q1 net sales rose by 5% to EUR 39.6 million, supported by strong European wholesale and Finnish retail sales.
Profitability: Comparable operating profit reached EUR 4.4 million, or 11.1% of net sales, despite higher discounts and lower licensing income.
International Strength: International sales grew by 14%, with notable progress in Europe and Scandinavia; Asia Pacific retail sales rose 16% (excluding licensing income).
Licensing Income: Licensing income was much lower than last year’s record and is projected to decline significantly for the full year 2025.
Guidance Update: Full-year net sales are expected to grow, with a maintained guidance for an operating profit margin of approximately 16–19%. Finnish net sales outlook was slightly upgraded to be flat or slightly up.
Expansion: Marimekko plans to open 10–15 new stores in 2025, mostly in Asia Pacific, and launched new partnerships and collaborations.
Cost Pressures: Fixed and marketing costs are expected to increase due to inflation and business development needs.
