LookSmart Group Inc
OTC:LKST
LookSmart Group Inc
LookSmart Group, Inc. engages in the provision of digital advertising solutions. The company is headquartered in San Francisco, California. The company went IPO on 2016-03-04. The Company’s business is focuses on supporting its advertiser base through a syndicated network, which specializes in pay-per-click text advertise. The firm optimizes traffic from publishers and other networks to ultimately benefit its advertisers. The firm also developed its own arsenal of tools and processes to help identify and filter invalid traffic. These includes automated fraud detection controls to help catch instances of unusual activity, such as spiders, bots and click fraud; filtering software to help identify and remove non-converting traffic from customer’s bills and rigorous partner reviews to pre-screen sites for traffic quality and click-through rate (CTR) consistency.
LookSmart Group, Inc. engages in the provision of digital advertising solutions. The company is headquartered in San Francisco, California. The company went IPO on 2016-03-04. The Company’s business is focuses on supporting its advertiser base through a syndicated network, which specializes in pay-per-click text advertise. The firm optimizes traffic from publishers and other networks to ultimately benefit its advertisers. The firm also developed its own arsenal of tools and processes to help identify and filter invalid traffic. These includes automated fraud detection controls to help catch instances of unusual activity, such as spiders, bots and click fraud; filtering software to help identify and remove non-converting traffic from customer’s bills and rigorous partner reviews to pre-screen sites for traffic quality and click-through rate (CTR) consistency.
