SEB SA
PAR:SK
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SEB SA
SEB SA, rooted deeply in the heart of France, stands as a globally recognized leader in small domestic appliances. Emerging from humble beginnings in 1857, SEB has evolved into a dynamic entity, crafting everything from pressure cookers to coffee makers, with a robust portfolio that includes prestigious brands like Tefal, Rowenta, and Moulinex. This steady expansion has been bolstered by an unrelenting focus on innovation, efficiency, and an acute understanding of consumer needs. The company’s strategy hinges on delivering practical, high-quality solutions that enhance daily life, which is achieved through rigorous research and development. SEB’s commitment to sustainable practices and its nimble approach to evolving market trends have further fortified its position in the global market.
Revenue for SEB SA primarily flows from its comprehensive range of products in both the culinary and home comfort segments. The firm’s twin-pronged approach of traditional retail and burgeoning online sales channels underscores its adaptive nature in an ever-changing retail landscape. SEB capitalizes on its wide international footprint, leveraging local insights to tailor products and strategies that resonate with diverse markets. The combination of well-strategized product development, strategic acquisitions, and a sharp focus on operational efficiency drives SEB’s financial performance, buffering against economic fluctuations and sustaining its competitive edge. Intimately tied with its technological innovations, SEB continues to weave a narrative of perpetual growth, crafting a legacy as much about progression as about proficiency in enriching consumer lifestyles.
SEB SA, rooted deeply in the heart of France, stands as a globally recognized leader in small domestic appliances. Emerging from humble beginnings in 1857, SEB has evolved into a dynamic entity, crafting everything from pressure cookers to coffee makers, with a robust portfolio that includes prestigious brands like Tefal, Rowenta, and Moulinex. This steady expansion has been bolstered by an unrelenting focus on innovation, efficiency, and an acute understanding of consumer needs. The company’s strategy hinges on delivering practical, high-quality solutions that enhance daily life, which is achieved through rigorous research and development. SEB’s commitment to sustainable practices and its nimble approach to evolving market trends have further fortified its position in the global market.
Revenue for SEB SA primarily flows from its comprehensive range of products in both the culinary and home comfort segments. The firm’s twin-pronged approach of traditional retail and burgeoning online sales channels underscores its adaptive nature in an ever-changing retail landscape. SEB capitalizes on its wide international footprint, leveraging local insights to tailor products and strategies that resonate with diverse markets. The combination of well-strategized product development, strategic acquisitions, and a sharp focus on operational efficiency drives SEB’s financial performance, buffering against economic fluctuations and sustaining its competitive edge. Intimately tied with its technological innovations, SEB continues to weave a narrative of perpetual growth, crafting a legacy as much about progression as about proficiency in enriching consumer lifestyles.
Sales Growth Guidance: SEB confirmed its guidance for 2025, targeting around 5% organic sales growth and an increase in operating profit (ORFA) for the full year.
Q1 Results: Like-for-like sales were nearly flat, down 0.6% year-on-year, with profit at EUR 50 million—54% below last year, mainly due to weak Professional business and currency effects.
China Rebound: The company highlighted a return to growth in China, with 3.5% like-for-like sales growth in the quarter, and expects this trend to continue through the year.
Professional Segment: Professional sales dropped 21.7% like-for-like due to a tough comparison period, but management expects substantial sequential improvement from Q2 and normalization in H2.
Tariff & FX Headwinds: Management detailed a multi-pronged plan to offset U.S. tariffs, including relocating production, local sourcing, price hikes in the U.S., and inventory management—expecting to absorb most of the impact.
Regional Trends: North America and other Asian countries delivered solid growth, while Latin America saw a sales drop due to weather-driven fan sales normalization.
Innovation & Product Launches: Strong momentum from new products, especially in versatile vacuum cleaners, blenders, and cookware, contributed positively to consumer business performance.
