Company Overview

Business Description

Sector
Real Estate
Industry
Real Estate
Headquarters
Thailand TH
Employees
3 353
IPO date
Sep 30, 1992

AP Thailand PCL is a Thai real estate developer that builds and sells homes for middle- to upper-middle-income buyers. Its main products are condominiums, townhouses, and detached houses, mostly in and around Bangkok and other large Thai cities. The company also works with partners on some projects, which helps it keep a steady flow of new developments.

It makes money mainly by selling completed units to homebuyers. Buyers typically pay through mortgages, so AP’s customers are individual households rather than businesses. The company also earns from related property services and, in some cases, from joint venture development work.

What makes AP’s business easy to understand is that it sits at the core of the housing value chain: it buys land, designs projects, manages construction, markets the units, and hands over the homes to buyers. Success depends on choosing the right locations, matching product types to local demand, and keeping projects moving from launch to transfer. For beginners, think of AP as a homebuilder and project marketer, not a landlord or a construction contractor.

AP Thailand PCL Investor Relations

Address
170/57 Ocean Tower 1, 18 Fl.,, Ratchadapisek Rd., Klongteoy,
Bangkok, Bangkok Metropolis
Thailand

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Low-rise homes

AP Thailand develops and sells single houses, townhomes, and other low-rise residential projects in Bangkok and nearby areas.

Customers

Homebuyers looking for ready-to-move-in or newly built houses for their own use.

Revenue Model

It earns money by selling completed homes and units in these housing projects.

Condominiums

AP Thailand develops and sells condominium projects, often through joint ventures with other developers.

Customers

Buyers who want apartments in urban locations, including first-time buyers and people upgrading their homes.

Revenue Model

It makes money from unit sales as projects are completed and transferred to buyers.

Property services

AP Thailand provides related services tied to its residential projects, such as project management and after-sales support.

Customers

Homebuyers and property owners who need help with ownership, handover, and project-related services.

Revenue Model

It earns service fees and other recurring income from supporting its property business.

Management

Mr. Anuphong Assavabhokhin

CEO & Vice Chairman

Biography unavailable

Mr. Pichet Vipavasuphakorn

MD & Executive Director

Biography unavailable

Mr. Wason Naruenatpaisan

Executive Director

Biography unavailable

Ms. Krongthong Plukpholngam

Deputy Chief Financial Officer

Biography unavailable

Ms. Sukonrut Rungcharoenpong

Head of Corporate Finance & Accounting

Biography unavailable

Mr. Pramart Kwanchuen

Corporate Secretary and Head of Corporate Legal & Compliance Department

Biography unavailable

Ms. Tippawan Sirikoon

Deputy Chief People Officer

Biography unavailable

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