S Hotels and Resorts PCL

SET:SHR

Business Description

Sector

Consumer Discretionary

Industry

Hotels, Restaurants & Leisure

Headquarters

Thailand TH

Employees

2 757

IPO date

Nov 12, 2019

S Hotels and Resorts is a hotel and resort company that owns, develops, and manages properties in leisure travel destinations. Its portfolio includes beachfront resorts, city hotels, and vacation properties in Thailand and overseas, with a focus on the upper-upscale and luxury end of the market. The company sells stays, food and beverage, and other guest services to travelers through its own brands and properties managed under hotel agreements.

Its main customers are vacationers, couples, families, and business travelers looking for branded accommodation in resort or urban locations. SHR makes money mainly from room bookings, restaurants and bars, event space, and related hotel services. In some properties, it also earns fees from managing or operating hotels for owners under contract.

What makes SHR different is that it is not just a hotel operator; it is also a real estate owner in hospitality. That means it can earn returns from both the hotel business and the underlying properties. Its role in the travel value chain is to turn hotel assets and resort locations into cash-generating destinations for guests and, in some cases, for third-party owners as well.