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Profoto Holding AB (publ)
STO:PRFO

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Profoto Holding AB (publ)
STO:PRFO
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Price: 9.22 SEK -2.74% Market Closed
Market Cap: kr368.8m

Gross Margin

46.4%
Current
Declining
by 18.7%
vs 3-y average of 65%

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
46.4%
=
Gross Profit
kr286m
/
Revenue
kr617m

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
46.4%
=
Gross Profit
kr286m
/
Revenue
kr617m

Peer Comparison

Country Company Market Cap Gross
Margin
SE
Profoto Holding AB (publ)
STO:PRFO
368.8m SEK
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JP
Sony Group Corp
TSE:6758
19.9T JPY
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CH
Garmin Ltd
NYSE:GRMN
47.6B USD
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JP
Panasonic Holdings Corp
TSE:6752
5.9T JPY
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KR
LG Electronics Inc
KRX:066570
23.6T KRW
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CN
TCL Technology Group Corp
SZSE:000100
94.9B CNY
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IN
Dixon Technologies (India) Ltd
NSE:DIXON
641.1B INR
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CN
Shenzhen MTC Co Ltd
SZSE:002429
48.8B CNY
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CN
Sichuan Changhong Electric Co Ltd
SSE:600839
44.9B CNY
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CN
Hisense Visual Technology Co Ltd
SSE:600060
30.1B CNY
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JP
Nikon Corp
TSE:7731
646.5B JPY
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Market Distribution

In line with most companies in Sweden
Percentile
53nd
Based on 1 864 companies
53nd percentile
46.4%
Low
-855 316.7% — 30.8%
Typical Range
30.8% — 66%
High
66% — 113 764.6%
Distribution Statistics
Sweden
Min -855 316.7%
30th Percentile 30.8%
Median 44.8%
70th Percentile 66%
Max 113 764.6%

Profoto Holding AB (publ)
Glance View

Market Cap
368.8m SEK
Industry
Consumer products

Profoto Holding AB engages in the manufacture and sale of studio flash systems. The company is headquartered in Sundbyberg, Stockholm. The company went IPO on 2021-07-01. Profoto invents, markets and sells lighting systems for professional photography, such as flashes and light shaping tools. The firm develops its product offerings by launching products with AirX technology as well as hybrid products for on-location photographers who shoot both photos and video. Profoto's products combine hardware and software, that the Company sells through dealers. The end users are professional photographers and commercial customers, including consumer brands and e-commerce companies. The firm is represented in over 60 markets globally. The subsidiaries are tasked with serving primarliy as sales companies.

PRFO Intrinsic Value
26.19 SEK
Undervaluation 65%
Intrinsic Value
Price
P
What is Gross Margin?
Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.
How is Gross Margin calculated?

Gross Margin is calculated by dividing the Gross Profit by the Revenue.

Gross Margin
46.4%
=
Gross Profit
kr286m
/
Revenue
kr617m
What is Profoto Holding AB (publ)'s current Gross Margin?

The current Gross Margin for Profoto Holding AB (publ) is 46.4%, which is below its 3-year median of 65%.

How has Gross Margin changed over time?

Over the last 3 years, Profoto Holding AB (publ)’s Gross Margin has decreased from 73% to 46.4%. During this period, it reached a low of 46.4% on Jan 1, 2026 and a high of 81.1% on Mar 31, 2024.

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