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Purefun Group AB (publ)
STO:PURE

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Purefun Group AB (publ)
STO:PURE
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Price: 11 SEK -0.9%
Market Cap: kr123.2m

Gross Margin

14%
Current
Declining
by 0.7%
vs 3-y average of 14.7%

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
14%
=
Gross Profit
kr31.1m
/
Revenue
kr222.5m

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
14%
=
Gross Profit
kr31.1m
/
Revenue
kr222.5m

Peer Comparison

Country Company Market Cap Gross
Margin
SE
Purefun Group AB (publ)
STO:PURE
123.2m SEK
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IN
Lenskart Solutions Ltd
NSE:LENSKART
952.8B INR
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CH
Avolta AG
SIX:AVOL
7.3B CHF
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DE
Fielmann Group AG
XMUN:FIE
3.8B EUR
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IN
Brainbees Solutions Ltd
NSE:FIRSTCRY
118.8B INR
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IN
Thangamayil Jewellery Ltd
BSE:533158
114.5B INR
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ID
MAP Aktif Adiperkasa Tbk PT
IDX:MAPA
19.2T IDR
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IN
P N Gadgil Jewellers Ltd
NSE:PNGJL
87.4B INR
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SE
Haypp Group AB (publ)
STO:HAYPP
4B SEK
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JP
Intermestic Inc
TSE:262A
64.6B JPY
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HK
Eternal Beauty Holdings Ltd
HKEX:6883
2.8B HKD
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Market Distribution

Lower than 85% of companies in Sweden
Percentile
15th
Based on 1 864 companies
15th percentile
14%
Low
-855 316.7% — 30.8%
Typical Range
30.8% — 66%
High
66% — 113 764.6%
Distribution Statistics
Sweden
Min -855 316.7%
30th Percentile 30.8%
Median 44.8%
70th Percentile 66%
Max 113 764.6%

Purefun Group AB (publ)
Glance View

Market Cap
123.2m SEK
Industry
Retail

Purefun Group AB engages in the operation and development of an online platform for e-shopping. The company is headquartered in Helsingborg, Skane. The company went IPO on 2022-02-14. Purefun Group is a group within e-commerce. The e-commerce business consists primarily of the websites Vuxen.se, Vuxen.no, Vuxen.dk, Vuxen.fi, Kondomeriet.com, Doggie.se and Doggie.no. The firm has a market position and registered trademark (Adult) within the target group. The market for products in sexual health is undergoing a shift from being a smaller niche product to becoming a normalized product that is sold both in specialized specialty stores but also at Apotek. With e-commerce Doggie, Purefun Group addresses this market with a multi-brand approach with a wide range of brands. The dog products market is undergoing a shift from traditional commerce to e-commerce whose growth rate is higher.

PURE Intrinsic Value
LOCKED
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What is Gross Margin?
Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.
How is Gross Margin calculated?

Gross Margin is calculated by dividing the Gross Profit by the Revenue.

Gross Margin
14%
=
Gross Profit
kr31.1m
/
Revenue
kr222.5m
What is Purefun Group AB (publ)'s current Gross Margin?

The current Gross Margin for Purefun Group AB (publ) is 14%, which is below its 3-year median of 14.7%.

How has Gross Margin changed over time?

Over the last 3 years, Purefun Group AB (publ)’s Gross Margin has increased from 11.3% to 14%. During this period, it reached a low of 11.3% on Oct 31, 2022 and a high of 17% on Jul 31, 2024.

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