Blackline Safety Corp
TSX:BLN
Blackline Safety Corp
TSX:BLN
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Earnings Call Transcript
Earnings Call Recording
Other Earnings Calls
Good morning, and welcome to the Blackline Safety Fourth Quarter 2024 Results Conference Call. [Operator Instructions] Please note this event is being recorded.
I would now like to turn the conference over to Elisa Khuong, Vice President, Accounting, Corporate Controller. Please go ahead.
Welcome, and thank you for joining us. On this call today, we will be discussing our fiscal results for the fourth quarter ending October 31, 2024, which were released earlier this morning.
With me today is Cody Slater, CEO and Chair of Blackline Safety Corp; Blackline's CFO, Robin Kooyman; and Sean Stinson, President and Chief Growth Officer. I will turn the call over to Cody for an overview of our fourth quarter and fiscal 2024 results, and Robin will then discuss the financial highlights. I'd like to remind everyone that an archive of this webcast will be made available on the Investors section of our website.
I would like to note that some of the information discussed in this call is based on information as of today and contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from those set forth in these statements. For a discussion of these risks and uncertainties, please review the forward-looking statements disclosure in the earnings news release as well as in the company's SEDAR+ filings.
During this call, there will be a discussion of IFRS results, non-GAAP financial measures, non-GAAP ratios and supplementary financial measures. A reconciliation between IFRS results and non-GAAP financial measures is available in the company's earnings news release and MD&A, both of which can be found on our website, blacklinesafety.com and on SEDAR+. All dollar amounts are reported in Canadian dollars, unless otherwise noted.
With that, I will now hand the call over to Mr. Slater.
Thank you, Elisa. Good morning, everyone, and welcome to Blackline Safety's Q4 2024 conference call. I'm proud to provide an update on our progress as we continue to build on our past successes and drive Blackline Safety's growth as a global leader in connected safety devices. I'm especially honored to share that this quarter, we achieved several record highs, including a significant jump in EBITDA and record free cash flow generation during the fourth quarter.
Blackline Safety achieved another record quarter for revenue at CAD 35.7 million in Q4 and CAD 127.3 million for fiscal 2024. For the year, our service revenue was up 31% to CAD 69.5 million, while product revenue grew 23% to CAD 57.8 million. At Blackline, we have consistently delivered strong top line growth. And looking at the bottom line this quarter, I am pleased to announce we reached a record CAD 2.5 million in EBITDA in Q4, building on our positive results in Q3. The results were even more impressive when you look at the year-over-year improvement from a loss of CAD 1.5 million for EBITDA reported in Q4 last year. This progress signals we are reaching scale as a business while still having significant growth opportunities ahead of us.
Net loss has also significantly decreased as the fourth quarter net loss was CAD 68,000 compared to a loss of CAD 4.5 million in Q4 2023. This quarter, we reached a record annual recurring revenue of CAD 66.4 million, up from CAD 51.1 million last year, a 30% increase, a testament to the strength of the hardware-enabled SaaS business we have built. Net dollar retention was 127% during Q4 as our clients continue to see value in our services and expand their business with Blackline. We are proud to note that our NDR has been 125% or higher in 6 consecutive quarters.
We're also pleased to report our highest product gross margin ever in Q4 at 41%, topping the previous gross margin record in Q3 of 38%. This record gross margin is ahead of the 40% target margin that the company has mentioned on previous earnings calls. The year-over-year improvement in Q4 represents a 900 basis point increase and is well over double the product gross margin in fiscal 2022 when it was 17%. Service gross margins maintained a record level of 77% established earlier this year, supported by high-value services and optimized connectivity costs.
Blackline also generated CAD 2.3 million in cash during the fourth quarter as cash and short-term investments grew to CAD 43.1 million from CAD 40.8 million in Q3. The company generated CAD 3 million in free cash flow, which is a significant milestone and validation of our business model. The company also has CAD 12.3 million available on its senior secured operating facility, which together with the large cash position and the CAD 11.2 million available on its securitization facility provides CAD 66.6 million in total available liquidity as of November 1.
During 2024, we secured several large contracts with new and existing customers. And in the fourth quarter, we continued that momentum with contracts that included a CAD 2.3 million North American energy customer, which included a mix of G7 devices and EXO units and a 4-year service agreement, a CAD 3.2 million North American energy customer who purchased over 1,000 G7 units with a 27-month service agreement, as well as a CAD 1.5 million order from a major first responder customer that ordered approximately 1,000 G7 units along with a 52-month service agreement.
We're pleased with the many customers that chose Blackline for their safety needs this quarter. However, we did experience some delays in deals that moved out of Q4 and into fiscal 2025. We believe this was reflective of geopolitical uncertainty at the time in some of our markets, as well as M&A activities for some of our larger U.S. customers, and we expect this to stabilize and these orders to close throughout this fiscal year.
Our profitability metrics are strong as we reported record EBITDA margins and strong free cash flow generation. Had the timing of some contracts been different, we would have scored better on our Rule of 40 metric. That said, our ARR growth has been consistently at or above 30%, and we anticipate continuing to build our EBITDA momentum in 2025, although quarter-by-quarter fluctuations are likely to occur along the way.
Blackline is committed to continual innovation as we efficiently expand our product line while enhancing the capabilities of the current revenue-generating hardware and services. In the fourth quarter, we introduced the new generation EXO 8 area monitor, which is equipped to detect up to 8 gases simultaneously and offers gamma radiation detection capabilities. This product is ideally suited for large industrial organizations in the oil and gas, petrochemical, mining, water and wastewater, as well as fire-hazmat sectors alongside homeland security associations.
Looking ahead, we at Blackline remain focused on disciplined execution of our proven business model. With our strong financial foundation, dedicated team and award-winning solutions, we are well positioned to capitalize on growing market demand for our connected safety solutions, while delivering sustained value to our shareholders.
I would like to now turn the call over to our CFO, Robin Kooyman, to go over the financial details for the annual and quarterly results.
Thank you, Cody. I am thrilled to have joined Blackline Safety and would like to take a moment to reflect on my first 4 months with the company. During this time, I've had the privilege of traveling and engaging with customers, investors and employees from around the globe. My experiences have only reinforced my initial impressions. Blackline Safety is a company with a truly unique approach to industrial safety and a highly engaged workforce. I am inspired by the opportunities ahead and look forward to contributing to our continued success.
Blackline Safety reported annual revenue of CAD 127.3 million, a 27% increase from the previous year. This growth was driven by strong performance in service revenues, which grew by 31% and accounted for 55% of total revenue and product revenues, which increased by 23% and accounted for 45% of total revenue. The increase in service revenue reflects both new customer activations and expanded contracts with existing customers, as well as growth in rental revenue, particularly in industrial construction and maintenance markets. Product revenue growth reflects the company's expanded sales network and past investments in our global sales team through their targeted demand generation and sales development activities.
Fourth quarter revenue increased 19% to CAD 35.7 million, driven by strong growth of service revenue. The United States and European markets showed substantial growth in 2024 as revenue grew 30% and 42%, respectively. Growth in Rest of World, including regions like Asia and the Middle East, demonstrated a robust increase of 75%, highlighting our successful regional sales strategies. Rest of World had an especially strong second half '24 as revenue grew 114% to CAD 7.3 million in the last 6 months of the year.
Gross margins in fiscal 2024 were 58% compared to 53% last year. Gross profit for the year was CAD 74.2 million, up an impressive 41% from the prior year. To put this in perspective, this year's gross profit is almost equal to the gross profit of the previous 2 years combined.
The cost discipline demonstrated by our entire company is commendable. Total expenses as a percentage of revenue have decreased from 92% in Q4 2022 to just 60% in the fourth quarter of this year. This improvement is evident of our ongoing efforts to optimize costs while maintaining growth. During the fourth quarter, general and administrative expenses declined 17% as a percentage of revenue from 19% last year. Sales and marketing declined 32% from 37%, while product development increased as a percentage of revenue rising to 14% from 12%.
Blackline Safety continued investing in product innovation during fiscal '24 with research and development expenses growing by 6% compared to last year. Efforts focusing on enhancing existing products and developing new capabilities such as the recently introduced EXO 8 area monitor.
For fiscal '24, the company significantly reduced its net loss by 51% from CAD 25.5 million to CAD 12.6 million, driven by increased revenue and gross profit. EBITDA also improved notably as the EBITDA loss for the year was just CAD 2.7 million compared to CAD 17 million in 2023. EBITDA for Q4 reached CAD 2.5 million, while the net loss was just CAD 68,000 this quarter. Cash flow generation was particularly strong as the company generated CAD 4.8 million in operating cash flow and CAD 3 million in free cash flow in the fourth quarter. Both of these cash flow figures are the highest ever reported for Blackline.
The company improved its financial position with cash and short-term investments totaling CAD 43.1 million, up 170% year-over-year. After year-end, Blackline signed an amendment to our securitization facility agreement to reduce the available capacity from CAD 15 million and USD 30 million to CAD 5 million and USD 10 million to better align with our usage of the facility. Following that change, the company continues to have available capacity on its senior secured operating facility of CAD 12.3 million plus a CAD 5 million accordion and CAD 11.2 million on its securitization facility. We are focused on having flexible, cost-effective capital to support continued growth of the business.
With that, I will turn it back over to Cody to discuss our outlook and provide closing remarks.
Thank you, Robin. I am proud of the accomplishments that Blackline has achieved over the years. In 2017, the company launched the G7 wearable, which introduced the idea of connected safety to the industrial world. And today, we are the fastest-growing and one of the most significant players in the gas detection industry. With our ever-expanding and improving suite of products, we are well positioned to become the dominant player in the multibillion-dollar gas detection and connected safety industry.
Our corporate focus towards profitability began 2.5 years ago. And today, we have reported 2 consecutive quarters of positive EBITDA. We generated positive free cash flow in Q4 and Blackline reported earnings that were principally breakeven. Looking forward, Blackline is in an enviable position as we continue our global expansion and add new products and services to better serve our growing customer base. We define the connected industrial safety market and our success reflects our dedication to protecting workers and delivering value to our customers in more than 75 countries.
The impact of our research and development efforts will see us launch new products that will extend our product offering, widening our competitive moat as we drive towards dominating this market. Our connected safety technology creates a data-rich environment as we have collected over 265 billion data points. This vast source of information will enable us to leverage the power of artificial intelligence, which will further enhance the value we provide to our customers.
Our business model strength and scalability are clearly reflected in our performance. In Q4, we achieved our highest ever quarterly revenue of CAD 35.7 million, our highest ever gross margins of 61%, including our highest ever product margins of 41%, highest ever gross profit of CAD 21.8 million and maintained our milestone of positive EBITDA with our highest ever EBITDA of CAD 2.5 million. The Blackline platform has been a key driver of this growth with our annual recurring revenue reaching CAD 66.4 million, an impressive 30% increase compared to the prior year quarter, driven by a remarkable 127% net dollar retention.
I want to extend my gratitude to our customers for their loyalty and trust and to the entire Blackline team for their unwavering dedication to our mission. Your contributions are vital to ensuring every worker has the confidence to get the job done and return home safe at the end of the day. Together, we are driving meaningful progress in connected safety and reshaping the future of the industrial workforce.
Thank you for your attention this morning, and I'll now turn it over to the operator for questions.
[Operator Instructions] Mr. Ezzat, your line is open on our end. Perhaps it's muted on yours.
No, I didn't hear you. Congrats on an impressive quarter. Cody, can we go back to your comments in the prepared remarks on hardware sales? I think you mentioned clients M&A as well as geopolitical uncertainty causing some slippage. Did I hear that correctly? And when you guys like speak of slippage, are we seeing these contracts being shifted to Q1? Do you guys like half-timing?
Yes. Thanks for the question. The contracts we're talking about were primarily U.S.-based ones. I'd say, the revenue will be moving more towards the latter part of the year. One of the contracts was actually a lease that we expected to be renewed, but they just extended it for a year. So that pushes out a fair ways. But as we were indicating, really just a few individual elements that move some of those along, but I wouldn't expect them to impact Q1.
Okay. Understood. It seems like these factors that you've outlined are broader market dynamics, I guess. Like from where you stand, is it fair to assume that fiscal '25 is a slower year for product sales? And I understand like there's also the EXO 8 that we need to sort of think about. But I'm interested in your thoughts and like just the macro environment.
I mean, we're looking at a similar kind of a product growth rate from -- in 2025 as we saw in 2024 overall. I think the other thing I'd call out on Q4 is, if you look at 2023, Q4 was a bit of a banner quarter for hardware, dramatic pickup from the prior quarter. So, a little bit less -- we saw a little bit less lumpy progress through 2024. But we still -- none of the core dynamics out there say that there's any less interest in the product adoption, and we'll see a similar kind of growth in 2025 that we did in 2024.
Fantastic. That's very helpful. And indeed, it was less pronounced, I guess, the seasonality this year. Can you help us understand how you guys are thinking about the potential tariffs -- have you guys evaluated the potential for shifting parts of your manufacturing to the U.S. or is maintaining your current base critical to the overall strategy? Just like some high-level thoughts. I'm not sure how far along are you guys in formulating some sort of contingency plan.
Yes, it's true. I mean, obviously, like everyone, we're sort of watching what's happening, and we do anticipate to see tariffs being put in place to some measure. Lots of moving parts as to how that could impact the company. The core thing about Blackline is, we're in control of our own destiny there. We do manufacture our own products, as you were mentioning. We're already looking at an expansion of our core manufacturing lines, our surface mount lines, depending on where all this lands, it may mean that we're looking at doing that expansion in a U.S. location to get to move the destination of manufacturing and remove that tariff threat. Then that's options we're already looking at as we go forward. We'll just see what -- like everybody, we're waiting to see how this all lands. But the long-term, I would see no real impact from that for Blackline.
Okay. So for the time being, if I understand correctly, you're evaluating option, but it's wait and see where this lands before taking a decision as opposed to let's just like move ahead with expanding into U.S.
Yes, that would be a good summary of that. I mean, I think the way I'd maybe clarify, we are in the process of looking at the expansion. We need to expand our surface mount lines, our manufacturing facilities simply because of the demand we see for our products, and that will be happening later this year. And really, right now, it's just a determination of where that location becomes, and the tariffs may shift the location to a U.S. base.
Fantastic. Then maybe on the EXO 8, like we saw the press release, obviously, that you had last week, but can you tell us what the response has been and the uptake if you compare it maybe to the G7 launch in 2020, how does it compare?
Yes, Amr, this is Sean Stinson here. The response has been very strong so far. As we've mentioned before, the EXO 8, there are really 2 key variants to that product line. In addition to what the G7 was capable, the EXO 8 features 8 gas capability, and that's going to be very popular and valuable in the refining space. That's been an area that for Blackline has been -- I think we've underperformed to date in the refining space. So we have a lot of room to grow there. We're seeing a lot of early interest there.
The other one is the gamma EXO, and that's proven to be a very strong launch out of the gate so far. So the marketing team here has done an excellent job preparing the prelaunch materials, and we've already seen an order come through from the gamma EXO. We're not shipping until Q2 of this year, but we've got preorders in hand already. So that's a really, really strong sign to see.
Okay. And on the gamma, that's not part of the total safety contract?
No. The total safety contract does not include gamma EXO.
The next question is from Doug Taylor with Canaccord Genuity.
Congrats on closing out an impressive year at Blackline. I'll start with a bigger picture question, probably for Cody. We've got a new administration coming in the U.S. next week. And I'm not sure if what you referenced in your prepared remarks around geopolitical events has to do with that. But there's a couple of things that this administration appears to be focused on. You've talked about the tariffs, so we can park that, but they're also interested in attracting heavy industry jobs back in the North America. And there's also some talk of reduced government and regulatory burden to the extent regulatory compliance is a driver of investment in your solutions. So, a lot to consider there and a long-winded question.
But Cody, I guess I'll just ask you to maybe provide your view on the environment there, whether that was a part of the reason for any slippage in the quarter and maybe talk about the buyer behavior as it relates to that.
Sure, Doug. I mean, I think the comments around the uncertainty were more about the lead up into the election. I do think that was causing some delays just as people were trying to understand what the dynamic is going to be going forward. If you look at the policies that the new administration in the United States is looking at putting in place, the core -- when you talk about regulations, the core drivers for us are safety regulations, and those aren't something that anybody sees changing. And they are also just things that are endemic within companies and our customers. So I don't really see any risks there.
On the potential more focus on additional manufacturing, additional heavy industry in the United States, that's a longer-term element that we would see, again, is not neither -- realistically neither positive nor negative for us at the end of the day.
Okay. So not a substantial impact now that the election is complete. Okay. Yes, one of the thing -- one of the items that definitely has impacted has been currency. And so, I guess, I'd like to ask a question, your product gross margins were standout in the quarter. The question is, to what degree can we attribute that to, one, currency, the impact positive or negative versus reducing the bill of materials or gaining leverage over suppliers or automation and other sources of margin expansion, and then the product mix. Could you help us kind of decompose that and understand how sustainable the margins we saw this quarter are into 2025?
Sure. I mean, the core drivers for that margin expansion through the year have been manufacturing efficiencies, supply chain management that has impacted that as well as better control on the discounting on the order base. That shows more of the maturity, I think, of the product in the market that you no longer have to discount to the same degree. All of those are things that will continue forward into the next year. So when you look at 2025, again, there will be some investments in our manufacturing. You might see the margins slip a little bit, a few points in the beginning, but finishing into a similar kind of a number. So that 40% range is a good range as we go forward.
Okay. And so currency not -- you don't see that as being a material factor one way or the other here?
Not really material. I mean, it impacts in some aspects, but maybe if our manufacturing is in the U.S., you could look at it a little differently. But at this point, it would be primarily the shift in the discounting of the order base and a lot of work on our manufacturing teams over the last really 2 years to bring up work with suppliers, work with efficiencies and just that scale. We've talked about that before, the absorption of the facility, the full manufacturing. That's why, as I say, we will expand the manufacturing a little bit. You might see a little bit of the absorption slip, but the core margins are looking very strong. And Q4 was interesting in that it wasn't really driven by product mix. The product mix was more heavily weighted to our portable G7 line, which carries a slightly lower margin than our EXO line. So it was just showing the strength of that business unit.
Last question for me. Services revenue growth metrics and the KPIs around that remain very strong. The question is, what proportion of your installed base has now seen the pricing increases that you started putting through, I think, a bit over a year, maybe 18 months ago now flow through in renewals? And what I'm getting at is the ability to sustain that near 130% NDRs here and what's needed in terms of feature uptake and fleet expansion versus that pricing lift that you've been enjoying over the last couple of years?
Yes, Doug, Sean here. I would estimate that about half of the installed base is now seeing that price lift. Because of the multiyear contracts, because of the 4-year lease contracts, it does take time to roll through. In some cases, you can't necessarily lift the entire amount in 1 year. In some cases, we might have had a 4-year-old contract that was previously discounted, and we're trying to make a pretty big lift on price in 1 year. So that sometimes does stretch over 2 or 3 renewal periods, but I'd say about half is recognizing that right now.
And then in terms of continuing the net dollar retention growth, we're always getting better at how we serve our customers. Our client success team's mission is to really ensure that our customers really truly get -- receive the value proposition that we talk about. And when we see that, we do see them expanding. We see them expanding more rapidly. We see them taking on more services. And we're still -- I would say, we're still kind of halfway through that adventure and getting to what we would consider to be best-in-class team. So I think we can still continue to get better at that. The target for this year is even more aggressive than the 130. So I think we're going to continue to see that roll through for a couple more years.
The next question is from John Chao with National Bank Financial.
Maybe 1 more on the tariffs. We understand it's going to be overall negative in the past -- in the next year, I guess. But in the near term, do you think it's going to potentially accelerate some of your sales in the U.S. given customer might want to avoid higher costs in the future?
I wouldn't really see there being any -- to be blunt, I wouldn't see there being any positives around the tariffs. I don't see from a customer standpoint, the U.S. customers won't really be looking at that as an element. Our competitors are primarily U.S.-based. So I think it will be more a question about what kind of impacts are there on our U.S. competitors on tariffs that are going to be put in place on imports from China, from some of their materials, et cetera, that may well be driving up their cost base. So usually these programs are driven by safety programs, by renewal rates, by a lot of inertia behind them. So I don't think there'll be any big push towards early purchase because of what's happening under the tariffs now.
Got it. And in terms of the business seasonality based on what we saw this quarter, do you think the future quarter, especially with the quarterly variants, is going to be more driven by the timing of certain large orders instead of the typical seasonality with strong summer quarters?
We still expect to see similar seasonality this year. So, our Q1 will be lower than our Q4 and then building through the year, but look at strong year-on-year growth. I think the balance is a little better -- certainly, the balance last year was a little better as you look at those quarterly dynamics. And so you'll see that similar this year. There are certain portions of our business that are a bit more seasonal than others. The rentals is an example, the Q1 for them is definitely their slowest quarter, just that's based on their customer applications. And then, the service revenue itself is, of course, consistent growth from quarter-on-quarter. But -- so you'll see that as the highest at the end. But expect to see similar seasonality drop in Q1 and then -- but continued growth from there through to the -- our strongest quarter again being that Q4 quarter.
Okay. And on the international market, remember, about 3 years ago, Europe was a relatively small part of their business, but that doesn't seem to be the case any longer. So on that note, do you think the Middle East and Asian market is going to potentially follow a similar track becoming the next growth driver for the company? And does that require incremental investment?
The Middle East will certainly become a larger portion of our business in time. We're going to see that grow quite aggressively this year. And that does require some investment on the company's behalf. That's all modeled into our 2025 budget. Asia, not as strong as the Middle East growth. But so what you'll continue to see is stronger growth in Europe, over time, a higher service portion coming from Europe than today with very strong product growth in the next year from the Middle East and then the service numbers will follow that. And I think probably in 2 to 3 years, we'll start to see much stronger growth in Asia.
It's Cody here. I'll just add to that, that your comment on investing. We are investing in expanding our sales force in the European base and expanding really our whole infrastructure in the Middle East space. We'll be opening an office within that space. We'll be putting in people to ensure that we're able to better serve our customers going forward. So there will be some front-end costs at the beginning of the year into those markets.
The next question is from David Kwan with TD Securities.
This is [ Jonathan ] on the line on behalf of David. Just my first question. You've indicated that deal slippage and M&A from your customers is more related to the U.S. Just wondering if you could provide more color on the weakness in Canada.
The Canadian market is -- I never say it's saturated, but it is the closest to saturation that we have in our global market. We grew up here. This is where a lot of our initial customers were. And what we see in the product growth in Canada is typically a lot of lease renewals. And so, this was -- I guess, it is a bit of an anomaly. I think we just had a lot of timing elements line up. And so we saw a bit of a contraction year-over-year here. But our investment in Canada is also very limited. I really only have 2 salespeople that cover all of Canada. So not concerned about it. It will come back to a sort of a normalized pace. So I'd say it was really more timing driven. And then in the future, when we look to expand, we're investing really in other markets other than Canada. So it's still a good market here, but it's not the most aggressively growing market in the globe for us.
And then just one more for me before I pass the line. How is the uptake on the G6 going? And how do you see it progressing?
It's continuing to be a strong part of the portfolio. I would call it more of an enabling product than a stand-alone product. So it's not necessarily the one that our teams lead with in all conversations. But when we are approaching a large client with a very diverse risk profile, we do find that they will need a certain portion of G6s, and that's really where its strength lies is that it allows us to be able to cost effectively serve a large customer who may need thousands of gas detectors and a portion of that needs to be lower-cost single gas units, and that's where we're seeing the strength. So, we're going to continue to see that. It's going to continue to enable us to sell more G7s and more EXOs. But we'll never see it be sort of our flagship product because it's been more of a supporting role than a lead role.
The next question is from Martin Toner with ATB Capital Markets.
Can you remind us how much of your COGS are U.S. denominated?
I think if we want to be that -- first of all, it's Robin. If we want to be that granular, I think it makes sense just to circle back after the call, Martin.
Yes. Okay. No problem. And the only other one for me. Can you talk a little bit about plan for OpEx growth? I suspect it's in part a function of how revenue comes in. But just wondering like how we should think about it for 2025? I mean, will it -- is it -- I'm guessing it starts with it's going to grow at a slower rate than revenue.
Yes. It's Cody here. We'll continue to be growing slower than revenue. I would expect though to see a little bit more pickup in OpEx in the early quarters as we're investing in really, as Sean mentioned, a couple of the new markets, particularly the Middle East and some expansion within Europe, but also a real focus internally on some scalability programs that are going to allow us really to position ourselves for 2026, but they do require some investment in software and systems to enable us to be a more rapid -- more scalable company as we go forward. So, a little more investment than we've done in the prior year, but still at a lower rate than the revenue growth for sure.
Perfect. And last one for me. When you look at your pipeline, how key will the Middle East region be in 2025 for Blackline?
I'm just thinking, Martin, I'm trying to put this into numbers. It's probably around 5%, I would say, of the total product pipeline. So that's in the numbers. I think it's a strategically critical region for us, and we're on the verge of doing business with some Tier 1 clients there. And that's been our strategy -- that's been our growth strategy in markets around the world is try to sign Tier 1 clients and then they tend to influence the market around them. So although it's not a very large portion of our financial results in the coming year, it's a critical strategic element.
The next question is from Sean Jack with Raymond James Limited.
Congrats on the awesome results. Most of my questions have already been asked, but just a quick one from the prepared remarks. Just asking about the reduction in the revolving line. I understand that there's a want to best preserve expenses, but the impact historically on the income statement has been pretty negligible on that finance line. So should we be reading that there's a lot of confidence on stronger cash flow generation and really kind of meeting that cycle perfectly? Or are you just expecting to have to kind of less invest in inventory going forward?
Sean, thanks for the question. So we're focused on having flexible, cost-effective capital to fund our business. And at Blackline, there's 3 legs to that strategy, right? Our cash and short-term investments, our senior secured credit facility and our securitization facility. In the quarter, we reduced -- or subsequent to the quarter, we reduced the capacity on the securitization facility. And that's just better reflecting our usage of securitization facility. So that's where we were using that to finance the leases that we would sell. We haven't made any changes to our senior secured credit facility. And now looking forward, we have strong available liquidity across all 3 of those legs at over CAD 65 million. So really, this is just better reflecting how we're thinking about funding the business going forward.
Appreciate the detail there, my mistake.
The next question is from Gabriel Leung with Beacon Securities.
Congrats on all the progress. I just had 2 follow-up questions. For Sean, just on a previous question, you had talked about as it relates to the Middle East being on the cusp of signing a couple of Tier 1 deals there. I'm just curious what are some of the variables that might tip the scale there? Is it around pricing? Is it around just completing proof of concept of pilots? Just want to get some of your thoughts there.
We're really into the -- in terms of our -- the way we talk about our sales process, the very last step in the process is where we are going back and forth on the contractual elements with the client. So we've already proven the solution. We've talked pricing. We've agreed to that. We've talked rollout planning. We understand their needs. We understand roughly what we're going to be doing with them. Right now, we're really just going back and forth on the contract. And that has proven to be a long process, not because there's latent risk in it, but it just seems to be a very chewy process. I'll leave it there.
So I think really, the risk here is really just timing risk. I don't see any inherent risk in the deal, but we've been going back and forth with this already for a few months. And I could see it being another month to 1.5 months before we get that finalized and then expect orders to come in. So I do expect to see some early orders from this near the end of Q2, our time.
That's perfect. And for my follow-up question, for Robin, actually, having had the opportunity to do a deep dive on the company, I'm curious if you found sort of any areas where you feel could be improved upon from an operational perspective. And maybe I'll ask the same question to Sean as well, just from a sales and marketing perspective, whether there's any improvements you'd like to see from an execution perspective as we go into fiscal '25.
Thanks for the question, Gabriel. So, as I said in my prepared remarks, I'm thrilled to be here. And what I found really is customers that are excited to have our solutions and then a highly engaged workforce. In terms of the outlook for 2025, I've been really impressed with what the team here is doing. So there's always opportunities for continuous improvement, and we'll definitely be looking at a myriad of different things on that front. But I wouldn't point my finger at any one large thing that -- like I'm suggesting we're making any changes on.
Yes. I can speak for the revenue generation side of this. We're constantly trying to improve everything that we can. Right now, I'd say there's no singular large deficit in capability or motivation or anything within the revenue-generating teams. But what we focus on, the front end of the funnel is always one of the most critical things, and it's the hardest one to move. So given that, I would say, our average sales velocity here or the average time line is probably about 8 months, we run between 3 and 15 months on a first sales cycle. So that top of funnel is really crucial. And the marketing team does a great job. And then, within the revenue generation team itself, prospecting is really critical for us over the next year. That's probably our top focus. But really, we focus on every aspect and every phase of the sales cycle. And then, we focus on the client success team that helps drive our net dollar retention. The new hardware team itself, I would say, the most critical thing there is prospecting, and that really should be the answer from just about any company that's focused on growth is prospecting is always one of the most critical things to focus on.
Yes. Cody here, Gabriel. I'd just add to that when you look at the whole business, there's opportunity across the board for us to look at better systems, better investment into everything from order entry to processing. There's impacts that we can make as every company can with utilizing AI to improve some of our efficiencies in some of our different structures. And that's something that the company will definitely be looking at throughout this year. So I really look at 2025 as -- 2024, you saw that impact of the company reaching scale, 2025, we're really positioning the company for that future growth for the next few years as we look 3 years down the road to being truly the dominant player in this space.
This concludes our question-and-answer session. I would like to turn the conference back over to Cody Slater for any closing remarks.
Thank you, operator. And I'd just like to thank everyone for their attention today, and we look forward to talking to you again after our Q1 as we go through 2025 here. We wish you all a good day.
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.