Norma Group SE
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Thank you very much. Good afternoon, ladies and gentlemen, and welcome to our Analysts and Investors Conference 2021. I'm here together with our CEO, Dr. Michael Schneider; and also with our CFO, Annette Stieve. This year, as you are all aware, things are different due to the pandemic, we are still not able to meet in person. So for this reason and in addition to the telephone conference that we usually offer, we also offer today a ZOOM link where you can see us in addition to hearing us. Speaking about the pandemic, just to let you know, we all have been tested prior to this event, and the doctors gave us the green light.Just some housekeeping facts, First, Michael and Annette will lead you through the presentation. This will take roughly 45 minutes. After this, there will be plenty of time to answer all your questions. If you want to ask questions, please dial in by phone. There is technically no possibility to ask questions via ZOOM. So please dial in by phone as usual, and then after the presentation, the operator will take your questions. We are planning to end the conference no later than 03:30 German time.With having said this, and without further ado, I will hand over now to Michael. Please go ahead.
Thanks, Andreas. Ladies and gentlemen, a warm welcome to our conference 2021 from my side as well. We have an exceptional crisis here behind us, and the question now is how did NORMA Group develop in that crisis here. If you look at our sales, we saw a decrease of 13.4% versus last year. We had generated EUR 952 million in 2020. Due to the COVID-19 pandemic, we had this decline in sales. 12.1% organic decline in sales for the full year 2020. We had an adjusted EBITA, which also decreased versus last year, it decreased to EUR 54.6 million. And our adjusted EBIT amounted to EUR 45.3 million, also a decline versus last year.If you look on the margin side, adjusted EBITA margin 5.7% in 2020 versus 13.2% last year and an adjusted EBIT margin of 4.8%. Please keep in mind that this also includes the costs for Get on track. If we would look at our pro forma EBITA and EBIT, we would see margins at 8.8% versus 7.8%, respectively. In consequence of that, our adjusted earnings per share went down to EUR 0.77 per share. Reported earnings per share at EUR 0.18. And in that crisis here, 2020, our NORMA value added went to minus EUR 46 million. So we could not generate additional value in 2020 with that NORMA value added.Looking on the equity side. Strong balance sheet with a slightly improved equity ratio at 41.7%. We decreased our net debt to EUR 338 million due to a very strict cash collection, cash management in 2020. And the leverage -- in course of that cash management, leverage was at 3.4 versus 2.2 at December 2019. We have to keep in mind that the leverage, excluding costs related to Get on track, which is the relevant basis for the financial contracts and for the covenants is at 2.6. So we are far better than any covenant level.We had a good year in terms of cash flow. We saw a net operating cash flow at EUR 78 million -- EUR 78.3 million. Despite the challenging year 2020, we had that strong cash flow, even also keeping in mind that we had reduced our factoring program from EUR 70 million 2019 to EUR 52 million in 2020, which is also a negative cash impact. So overall, a good cash development.We will present a dividend proposal of EUR 0.70 per share for the fiscal year 2020 to the Annual General Meeting on May 20. And also looking into our corporate responsibility targets and then to our corporate responsibility development, which is integral part of our strategy, we saw that we reduced the CO2 emissions by 8.6% in 2020. We have a long-term goal for that. We want to reduce our greenhouse gas emissions by around 19.5% until end of 2024.We had a challenging year behind and now all eyes are on 2021 and beyond. If you have a short view on 2020, we saw that COVID-19 pandemic affected NORMA Group's business significantly. The P&L was impacted by costs due to faster implementation of our Get on track change program. And as mentioned, we have a strong net operating cash flow and decreased net debt.What were our main NORMA group actions in 2020? The strong focus on pandemic with health and safety measures, of course. We had a strict cash collection and cash management in 2020. Consistent realization of our Get on track program, which went very well. We will come back to that later. We expanded our water management business, which grew in 2020. And we increased our e-commerce activities.That means looking forward, 2021, what do we expect? And of course, at the end of our presentation, we will focus more detail on the guidance for 2021. We expect strong sales growth, including rebound in automotive business in 2021. We will focus on water management and industry applications. And of course, we want to improve our margin to result in adjusted EBITA margin of higher than 13%. We have a positive net effect of the Get on track program, which is expected to be at EUR 25 million, so that we are in line and on track with our change program.Looking on to the top line, the sales development 2020, a short view on -- and the quarterly development. We've seen that we have generated sales of EUR 952 million in 2020, which is a decline of 13.4%. Organically, we reduced our sales by 12.1%. And you see in the quarterly development that we started in the first quarter was minus 8.9% versus 2020. And the critical quarter last year was the second quarter in the, let's say, middle of the corona crisis, where we had a decline of nearly 34% organically in sales in Q2 2020. And that improved consistently in Q3 and Q4 last year, so that we already in Q4 last year saw an organic growth versus 2020. We see in this quarterly development very clearly the COVID-19 lockdown effect in the second quarter and that strong year-end performance, which gives us a good basis for 2021.If you look on a regional perspective, which is Page 6 of the presentation, we look in the EMEA region. In EMEA, we generated sales of EUR 410 million in 2020, which is a decline of 15.7%, 15.5% organic decline, which is related to the sharp drop of 52.6% in Q2 2020 in EJT sales due to the COVID-19 pandemic related to the weak European automotive sector. EJT sales then very well recovered, 10.9% plus in Q4 2020. So that we overall in 2020 saw 15.5% negative organic growth. Also in our standardized product, Standardized Joining Technology distribution services business, we saw a drop of 15.5%, mainly due to destocking in that crisis here. No impact from M&A activities. Currency effects, slightly negative, mainly driven in EMEA by that organic decline.Moving to Americas. Looking on Page 7 of our presentation. In the Americas region, we had sales of EUR 386 million. And we had an organic decline in Americas of 12.4%. We saw that significant drop in sales of nearly 27% in the EJT business for 2020, also due to the COVID development, COVID pandemic related weak automotive sector. Sales drop of 0.5% in the overall standardized product, Standardized Joining Technology, where we have a different development between the water area and the industry applications. Water management products had a strong growth in 2020, where we saw an organic growth of 6.7% versus 2019, while we also saw a significant decline in the industry business, mainly also in Americas due to the destocking in the course of COVID-19 epidemic. No M&A activities. We had a currency effect in the Americas sales of minus 2.1%, but the main impact, organic sales decline in 2020, driven by the COVID development, with a nice development of our water management business, which was defined as critical infrastructure in Americas, which helped us a lot.In the Asia Pacific area, Page 8, we generated sales of EUR 157 million. Overall, for the full year, a slight decline of minus 1.2%. We saw a very good recovery of the EJT business starting already in Q2 2020. And except for Q1 2020, all quarters showed a year-on-year growth, which is a very strong position in Asia Pacific, driven mainly by the automotive market in China. Significant drop of our standardized products, Standardized Joining Technology, mainly due to destocking and lockdowns also in Malaysia and India. No acquisition effects. Currency effects at 2.6%, but also mainly impacted by the pandemic-driven sales decline, but with a different cycle as we saw in EMEA and Americas.On Page 9, we see the revenue track record over the last 10 years. And of course, we do not like that chart going down in 2020. Overall, we have 10 years development of plus 7% CAGR in sales and an organic development thereof, CAGR over the last 10 years of 2.7% for the whole group, NORMA Group worldwide.What we saw in 2020, which gives us a very good basis and what we see on Page 10 is the balanced industry mix with 2 strong ways to the market, which gives us a stable basis also in critical years, as we saw it in 2020 where the water management business had a quite nice development. Looking into our balanced industry mix. We see that EJT, which is the inner circle, Engineered Joining Technology, was around 58% of our sales, while standardized products, 42% is distribution services business, where we sell to wholesalers and retailers, 42% of our sales. Nice development in the water management area, where we increased our stake of sales to 23%. 19% industry applications. So overall, 42% standardized products sales and EJT 58%. In percentage of sales, 19% sales in light vehicles, 7% in truck business and industrial supplier business being quite stable at 32% abroad end market business.With that balanced industry mix, we developed our business, and you see on Page 11, over the long-term period since fiscal year 2011, the development of our margin, EBITA and EBIT. And of course, we do not like that picture, seeing the margin going down in Q2 2020 in a negative area and going down. And so far, of course, this is not what we want to have for the future. We will significantly improve that. We will come to that a little bit later when we are talking about the guidance for 2020.But first, I will hand over to Annette Stieve, who will give a little bit more detailed information on the financial figures of 2020. And so far Annette, it's yours.
Thank you. So let's also look to the P&L margins, starting with the material costs. We can see that the material costs, all in all, decreased by 12.6%. This is mainly due to declined volumes due to a significant drop in sales as well. The material cost ratio increased by 40 bps. This is also impacted by on the one hand, a very much higher portion of retail sales in the U.S. from our water business and also by higher inbound freights in Americas, which are COVID impacted.Having a look to the gross profit, we can see that the gross profit decreased by 14.9%, including in particular, a very good favorable destocking. We did a very good working capital management, and we had some inventory write-offs there.Looking to the personnel expenses. We can see that the pro forma personnel expenses ratio is at 28.7%, so we -- sorry I think the -- so looking to this, we increased slightly our personnel cost expenses from 27.5% to 31.3%. Taking in consideration that we didn't adjust our Get on track costs of EUR 25.2 million here, in particular, our pro forma personnel cost would be 28.7%.Having a closer look to the net expenses. We can see here that pro forma OpEx ratio went up to 14.6%. This is impacted also by Get on track costs, in particular, consultancy costs in this case.Having a look to our adjusted EBITDA. We could reach an EBITDA percentage, a margin of 5.7%. Also having in mind that we didn't deduct and didn't adjust the Get on track cost of, in total, 29.1% (sic) [ EUR 29.1 million ]. We could have reached or would have reached normally a pro forma margin of 8.8%. Adjusted EBIT wise, our adjusted EBIT margin is at 4.8%. So when we look then to our operational adjustments, the major message is that on EBITDA level, we didn't adjust anything. So in particular, [ not ] the Get on track activities, our adjustments are mostly driven by the classical M&A things referring to depreciation, amortization and the taxes out of that. So no adjustment on EBITDA level. That brings us from a reported earnings per share of EUR 0.18 to adjusted earnings per share of EUR 0.77. Well, as we didn't adjust on EBITDA level, and we didn't do any M&A activity in the year 2020, it is clear that our earnings per share will decline in the upcoming years in terms of adjustments. So we declined from EUR 0.59 to EUR 0.48 up to EUR 0.22.Having a look then from the earnings per share, in particular, to the dividend per share, we can see that in 2019, we had a minimum dividend of EUR 0.04 due to the covid pandemic, which is roughly something about 1.5% of our group net profit. This year, we will propose or it will be proposed a dividend of EUR 0.70 to the AGM. And if we mix that up or have somewhere an average, we are over both years something around 45%. Let's have a look to our working capital. In this moment, you can see that our working capital decreased in 2020. We could drop that by 60 basis points. The most important things here are very strict cash collection and destocking and also keeping in mind that we reduced our supply chain financing programs by EUR 18 million and dropped that down to a level of EUR 52 million.At the end, having a look then to the equity ratio, we could see that our equity ratio for the time being is mostly determined or the equity decreased by EUR 39 million. It's mostly determined by FX differences. We had -- I would say, we contributed EUR 6 million to -- in terms of profit to the EBIT to the -- when we see here the balance sheet also, shrinking the balance sheet amount, we could increase our equity ratio slightly from 40.6% (sic) [ 41.6% ] to 41.7%. In terms of net debt development, I think we could provide a very strong and solid development here. We could reduce our net debt by 19.6% from EUR 421 million to EUR 338 million. This is majorly due to strict cash collection and a strict cash management. We have a very strong cash position of EUR 185 million, which finally leads us to financial covenant, I would call it like this, because the covenant for our financial contracts is by 2.6x, which is far better than any covenant level, all in all. This prepares us very well for the future. It gives us the headroom for future operational business. And well, the [ motto ] can be in this, all eyes on '21 and beyond.Concentrating now on the maturity profile. When we have a look here to our financial instruments, in '21, we are well underway already in the negotiations for the repayment of our promissory notes. These are EUR 69 million, which are due by the second half -- in the second half of '21. Our bank borrowing of EUR 239 million, we face in '25, and we have there the opportunity of a prolongation to 2026.Looking to the currencies. We have a pretty well mix between U.S. dollar, in particular, and Euro, which brings up the position of repayments in local currency as well. So all in all, I would point out, we have a solid long-term maturity profile here. We are not faced anymore by any covenant breach because we prepaid our last promissory notes by December last year. So we are comfortably positioned in terms of cash position and in terms of debt.Looking to the cash flow. We could provide a very good cash flow. We had a strong inflow in working capital by 32.8% despite even lower EBITDA of 40.7% (sic) [ 47.0% ]. We spent EUR 41.2 million for CapEx. So we lowered our spendings there by 24.8%, and the major spendings in terms of investments, we did in Serbia, in U.K., in Poland, U.S., China and Malaysia. So all in all, the conclusion is, despite a challenging year, we have a very strong net operating cash flow of EUR 78.3 million, even though we dropped down our supply chain financing programs, and we didn't adjust our Get on track cost of EUR 29 million in total.Having a look in this moment to our NORMA value added and to the ROCE. The NORMA value added is the group's long-term strategic target. It determines the annual value creation and facing this really different year, we went down in our NOVA to minus 46.4. And our ROCE went down to 4.6%, and our ROCE reported on EBIT went down to 2.2%. So by this, I would give over to Michael again to have a look to the Get on track.
Annette, thanks a lot. To improve our situation, we defined a change program already in 2019, which we published in October 2019. And this Get on track program will lead to EUR 50 million savings per year overall. And the main drivers for that are changes in our location structure, in our product portfolio and in our organizational setup and in the purchasing structures. That means that the -- on the -- in the locations areas and we showed some examples on that chart, we expect in these EUR 50 million savings per annum, EUR 20 million savings coming from the optimization in the locations. We communicated that we unfortunately have to close a plant in Germany in Gerbershausen, which we communicated. We unfortunately have to optimize, have to reduce positions in our headquarter in Maintal as well. We are streamlining our product portfolio through active portfolio management. We bundle and transfer low volume parts and businesses to wholesalers. We then also will save in the area of product portfolio around EUR 5 million.And in terms of strengthening our commodities strategy, and please be aware these commodities here mean material -- purchased material groups, focus on best cross-country purchasing, improvement of structures and processes overall, which will lead to around EUR 25 million of savings. The implementation costs are in total over the few years at EUR 55 million. And please be aware, it is not adjusted. So it is part of the adjusted EBITA and will reduce the adjusted EBITA in all transparency.When we are looking on the development of the savings over the years on Page 23, we see that in 2020 we were slightly better than what we expected. We expected onetime costs that we communicated of EUR 30 million. We had onetime costs of EUR 29.1 million. Most costs already booked in 2020 with only additional EUR 5 million to come in 2021. We saw that we have net effects in the year 2020 coming from that program, where we have positive impact of EUR 5.5 million of minus EUR 23.6 million. We expect it to have minus EUR 25 million. So the program overall in 2020 ran successfully. And we also see that successful development for the next years, which means in 2021, we are expecting a net impact of EUR 25 million out positively out of that program.Get on track is important part to follow in our strategy, Page 24. And looking into that strategic development in that strategic update, we have 3, let's say, focus areas. We want to exceed customer expectations, we want to be employer of choice, and of course, we want to increase our value. So of course, one focus is value creation. So our focus is on our stakeholders by being market leader in joining and fluid handling technology in existing and future markets; focusing on profitable and sustainable growth in water management and industry applications, especially in stormwater and irrigation business via e-commerce; in mobility and new energy, focusing on the rollout of global best practices as well as selected high profitable projects; with selected acquisitions, which we did not have in 2019, 2020 because of the crisis here, but which is clearly in our focus to also grow via selective acquisitions, especially in water management, supporting NORMA Group's value creation.And we mentioned, meanwhile, a couple of times that corporate responsibility is integral part of our strategy. And insofar, our strategy 2025 also includes our corporate responsibility road map, which you see on the right-hand side, so we're strongly focused on sustainable economic activities. We maintain, of course, high-quality standards. Our target is also to reduce CO2 emissions. As I mentioned, our 2024 target CO2 reduction of 19.7%. We have, as a target, continuous reduction of water consumption and waste volume. We help our customers to reduce water consumption. And of course, we also want to reduce our water consumption in production and in our business processes and reduce our waste volume. We have a target for our training hours per employee that we clearly follow. And of course, and this is what we especially saw in 2020 in that crisis year, we constantly want to improve health and safety conditions.This strategy update also should include a view on the regions with a strategic focus by region. In Americas, we have our strategic activities for our 3 strategic business areas, water management, industry applications, mobility and energy. We wanted to grow. We grow in water management by expanding the stormwater and irrigation business. We strengthened our industry applications, especially via online and e-commerce solutions. And in the mobility and new energy area, we focus on selected and profitable businesses in the U.S. and Mexico.In EMEA, also looking into the strategic focus areas. We also will increase the organic expansion enhanced via M&A activities, where we are constantly looking into potential M&A targets. In the area of industry applications, we have an active management of our product portfolio, including online and e-commerce channels. And of course, mobility and new energy, focus on growth opportunities, both inside and outside the car, so that we can cover the whole energy cycle from energy generation, storage, usage in a car.Asia Pacific, we will expand our existing water management business, which is currently in Australia, Malaysia and India; in India, where we bought Kimplas a few years ago. We also will increase the product availability and further localization for our industry application products and in the area of mobility and new energy. We have the expansion of alternative mobility solutions, especially in China, especially in the passenger vehicles, where we have, meanwhile, a strong position.With that view on the regions, let me have a look on Page 26 of that presentation that we also published. We see that we have a proven business model, which addresses global megatrends. The most important global megatrends for us are climate change and resource scarcity. And with the focus on the impacts and on the consequences of these megatrends, we see our value creation by NORMA products addressing these global megatrends. We help our customers to reduce emissions, to reduce assembly time, to focus on additional activities in e-mobility, to reduce weight in a car, which helps our customers to save CO2 emissions and also for us, to save CO2 emissions in our production. So climate change is one of the 2 long-term megatrends that drive our business and where we help our customers to handle scarce resources efficiently.The same what are we doing, if you look on the second megatrend, resource scarcity. Resource scarcity, mainly water scarcity, is a long-term and a global trend. And we have with our portfolio the solutions for our customers for landscape protection, for water conservation, save water, avoid leakages and in the next steps also besides pure focus on water quantity, also to use and increase water quality and the level of reused volumes of water. So in a nutshell, we create value, our customers create value by NORMA products that address these 2 global megatrends and the impacts out of this megatrends, climate change and resource scarcity.If you look on the water management business, which we show you on the next page, we are focusing currently on the water management area, stormwater management, efficient landscape irrigation, flow management and other products for optimizing the water quantity. Besides that, in the future, we have the next business opportunities in addressing water quality and the reuse of water. So the water management business generates over the next couple of years and globally, long term, a very good potential for us for our joining and fluid handling technology in the water management area to help our customers to handle water efficiently.In the area of e-mobility, I mentioned earlier that we have not only applications in the car, the pure automotive business, but we cover the whole, let's say, value chain of electricity generation, usage, storage and transfer of energy. And you can see the areas where we are in on that chart where we have significant growth opportunities for e-mobility developments within the car in the area of battery thermal management, cooling systems, power electronics and motors cooling, HVAC systems, heat pump systems, et cetera. So these are additional applications for our products in the e-mobility area. And on the right-hand side of that chart, you see a couple of pictures where we see further growth opportunities outside the car. Maybe in wall boxes in high charging stations, joining technology in wind mills, et cetera, in home storage areas, so that there is over the next decades a huge potential for our joining and fluid handling technology in that area of e-mobility, new energy, in general, inside and outside the car. A nice example for products and for our integral part of corporate responsibility in our strategy are 2 examples where we address climate aspects, environmental impacts of products where we see a key selling point for them. For example, on the left-hand side, our new eM Twist Quick Connector designed for e-mobility applications; space saving and lightweight, it says more than 25% of weight. It is -- it has a reduced CO2 footprint. We estimate to be 32% below the CO2 emission that we typically have in a Quick Connector. So we save 30%, 32% in the production process in CO2 emission. A nice example for innovative products, serving the customer needs and reducing CO2 emissions from a corporate responsibility perspective.Water management, right-hand side, a nice example, drip irrigation system versus sprinklers. We save up to 60% of water consumption, water usage, comparing the drip irrigation system versus a sprinkler. And on top of that, more than 50% of the resins are from recycled plastics at NORMA Group's water management subsidiary at NDS. So 2 very nice examples: reduce water consumption by 60% and use free granular reused resins for these products.You see that ESG corporate responsibility is integral part of our strategy. And we showed you on that Chart 30, NORMA Group's corporate responsibility focus areas: e-like environment, climate sustainable products, green financing is also part of our ESG and corporate responsibility agenda. So we have climate, scope 1; electricity, scope 2; gas consumption, climate scope 1 and 2 target, in line with recommendations of the science-based targets initiative. We have the integration of environmental aspects into product design processes, as I showed you earlier, for example, with the eM Twist Quick Connector. And we also have sustainable aspects that we regard in other areas like, for example, financing. We have a sustainability linked loan, connect financing conditions to achievements of sustainability rating that we included in our last financing round. So clear focus on environmental issues.Health and safety and learning as social area in ESG. We decreased the reportable accidents by more than 50% since 2014. And in the learning area, we have a high number of training hours per employee that we have as a target per year and that we follow over a long-term perspective. Of course, in the area of governance, compliance, we have a system-based compliance management that covers all regions and entities. And we have also this governance compliance topic in purchasing, where we have an integration of sustainability aspects into our standard purchasing processes. So we have clear targets within our strategy 2025 within our corporate responsibility agenda that we show on Page 31 in the environmental area, clear target to reduce CO2 emissions. I mentioned a long-term target until 2024. And we have a target for 2021, CO2 emissions of 50,470 tonnes, CO2 emission. We, of course, also want to reduce the water consumption, so that we want to have a 2% improvement, baseline as 2019 cubic meters per EUR 1,000 of sales. And also the waste, which is mainly metals and plastics waste that we want to improve by 1% in 2021. Baseline is also 2019 indicator is kilogram also per EUR 1,000 of sales.In the social area, you see it, we have targets for incident rate training hours, voluntary attrition rate, where we have local targets per entity. And of course, also in the area of governance, we defined an indicator for maximum of defective parts of 10 and the number of customer complaints being lower than 5.6 average per month per entity. So a clear integration of our ESG targets in our strategic development. And it did not start only in 2020. We have the ESG and corporate responsibility integration in our strategy since years. Since years, we have a clear focus in our strategy, also on CR aspects and ESG components, which you see also on Page 32, where others, rating companies mainly confirm NORMA Group's approach to corporate responsibility, to ESG, where we have some ratings and just a few examples. We have an MSCI ESG rating, where we are top 25% within the industrials benchmark in 2020. We are under the top 1% of rating universe platinum standard for EcoVadis, ISS ESG top 10 operating universe qualification, social and environmental investment. We are in the CDP, we are at the awareness level. And in Sustainalytics, which measures the risk situation, we are in the top 1% in industry benchmark in terms of risk score. This is just an example of ratings that we got in 2020. Once again, it's since a couple of years, part of our strategy and the focus of our activities. There are a few awards. For example, in 2017, we got the award Building Public Trust Award for the best nonfinancial report in the MDAX companies by PwC. In 2020, we got the FOX Finance award for CR reporting. So that's just a signal how others are assessing our ESG and corporate responsibility position. And this overview confirms NORMA Group's approach to corporate responsibility.With that, I would like to give an outlook on the 2021 strategy, which is more or less a short summary of what we pointed out earlier. We, of course, continue to develop our water management and industry applications in 2021. We want to grow, we will grow, and we will profitably grow. We, of course, expand our mobility in new energy area, which contains parts in the car and outside the car, which covers the whole value chain of electricity, both #1 and #2, water management and industry applications, mobility and new energy, long-term strategic growth areas for us with a very good perspective, driven by the 2 megatrends that we pointed out earlier. The way how we sell products might change over the next long-term period. We will have more e-commerce applications. We will have more online business. So expanding the e-commerce channels is one important target for us for the future and of course, also in 2021.We started successfully with our Get on track change program. And this, as I mentioned, went very well in 2020. And we also will execute it strictly with the projects that we defined in 2021 as a foundation for further profitable growth in that extent. M&A is integral part of our strategy, even if we did not have any M&A targets 2019, '20 because of that crisis situation. Nevertheless, we continue steadily the dialogue with potential M&A targets in water management and new energy in all regions. And unfortunately, we did not end the corona crisis. That also means that's 0.6 on that outlook 2021. We have to have a close monitoring of market dynamics regarding this coronavirus, COVID-19 situation. And we see a strong cyclical rebound in that extent. Once again, unfortunately, this crisis is not yet over. We are quite optimistic, but we have to be a little bit more cautious also in the next weeks and months.Coming from that outlook and strategy 2021 to our guidance in more detail, which we show you on Page 34. We have a clear organic sales growth that we expect in the low double-digit area. We have a -- and that's -- these are the 2 main important topics on that list. We have a margin improvement, so that we see an EBITA margin, adjusted EBITA margin of more than 13%, and we clearly want to be better than 2019, already in 2021 and focusing more on the EBIT -- adjusted EBIT margin in line with the improved EBITA margin of more than 12%. Financial result being at EUR 13 million, NORMA value added positive being EUR 10 million to EUR 25 million higher than EUR 10 million. And we also expect for 2021, a good net operating cash flow, being at EUR 100 million plus EUR 110 million plus in 2021.Dividends. Of course, we want to pay a good dividend in the future as well. The dividend for 2020 is an exception where we went to the minimum. We, of course, want to pay dividend around 30% to 35% of our adjusted group earnings. CO2 emissions, as mentioned, integral part of our strategy. We want to reduce CO2 emissions until 2024 by 19.5%, which is a reduction per year at around 3%. And of course, we also have targets that we guide for the number of applications, invention applications more than 20, and the number of defective parts being below 10. So that's our guidance 2021 with the 2 focused parts: double-digit growth in the low double-digit area organically in 2021 and a margin level of 13-plus percent EBITA adjusted, respectively, 12% EBIT margin adjusted.With that, I would like to come to the NORMA Group key investment highlights. NORMA Group is focusing on joining and fluid handling technology with profitable and sustainable growth over the -- on a long-term perspective in existing and future markets. And we are driven by the global megatrends, climate change and resource scarcity, as I pointed out earlier. These are long-term trends and global trends that drive the need for our products, which gives us a very good basis. We are with our focus on joining and fluid handling technology, active in different end markets, which gives us a good level of stability, active in water management, industry applications and mobility and new energy. Overall, we have an enhanced stability through broad diversification across products, regions, end markets, customers. We have a strong global execution network with one-stop shopping service to specialized dealers for our standardized joining technology products; wholesalers, distributors, specialized dealers as well with a one-stop shopping service as well as increased focus on e-commerce channels because that channel will be used in the future more and more. We see significant growth opportunities by acquisitions, synergistic acquisitions. And we focus clearly on value creation and shareholder return and strong commitment to sustainable and development goals.With that, we summarized our key investment highlights. We summarized the development in 2020 with the perspective on 2021. And as mentioned earlier, all eyes are on 2021. We are very confident and very optimistic that we will have a huge step in the right direction in 2021. And so far, we are happy to present to you today that we have a stable basis for that growth.And with that, we are happy to take your questions, and thanks for your participation.
Thank you very much. We are now opening the Q&A session. For that, I will hand over to the operator. As mentioned in the beginning, please dial in for the questions. Via Zoom, there is no possibility. Please dial in by phone, and then you can ask your questions. I will hand over to operator now.
[Operator Instructions] The first question is from Ingo Schachel from Commerzbank.
So we have 2 questions, and I hope that they have not yet been answered because I think we missed a certain part of your presentation because of the technical problem. The first one would be on the raw material price volatility that we've seen. Just wondering whether you could give us a bit more of a sense, how comfortable do you feel with having visibility on the impact for this year. Is the 13% margin still contingent on you pushing through a round of price increases? Or do you think the 30% should be achievable, even if steel and then oil prices remain as high as they are and we don't implement additional price increases?
Yes. Thanks, Ingo, for the question. With these volatilities in the raw material price developments in the raw material area, we are, let's say, covered on a mid- and long-term basis by long-term contracts with our suppliers. And so far, we cover these long-term developments, long-term quantities and prices, which is covered in our profitability for 2021. So this 13-plus percent EBITA margin include material prices in our budget that we, let's say, covered on a yearly basis. So we are covered with the price situation and baked in, that we have a good growth in 2021.
Okay. And the second question would be on the short-term growth we expected for the water management business. I think you've given an outlook that implies weaker growth for water management than in the previous years. Just wondering, I think top down, of course, makes sense because last year was already quite strong. Are you seeing any information, bottom-up indications from your business or current trading in January, February, which might suggest, let's say, weaker growth rates? But otherwise, we are still seeing, of course, quite high consumer spending on medium-sized discretionary items. So it feels like your -- that guidance for water might even turn out to be a bit conservative. So just wondering if you've already seen any specific indications that could lead you to this conservative assumption.
Yes. Well, you're right, these 2.7% that -- or 2% to 3% that we expect for the water management business is quite cautious. We typically had in the last years higher growth rates. We were cautious in that extent because we saw also in 2020 very good growth rates for the water management business at 6.7%. There's no structural change. There is a very good development of the markets. So we also saw in January, February and also in the first indications for March that it develops very nicely. And maybe this 2% to 3% are a little bit cautious, but maybe it's better in that crisis situation where we did not yet finalized the COVID part to be a little bit cautious. But there's no structural change in the water management business so far and maybe 2% to 3% are a little bit cautious.
Okay. Understood. And maybe just to finish it, a very quick housekeeping questions regarding, I think, the other operating expenses. You had a pretty steep increase of guarantee expenses, I think, penalties for delivery performance and mentioning corona as well as the production relocations. Can you give us a little bit of a feeling for -- I mean should we think of it mostly corona and those penalties will be gone next year? Or should some of those higher energy levels be, let's say, sticky now that's, I think, NORMA is maybe turning leaner sort of production setup and maybe that's a bit of the price to pay for a more efficient production setup?
Well, we have a more efficient production setup and a leaner cost structure for NORMA Group, which is a result of the activities and which will improve further in the next years by our measures that we addressed. And so far, of course, we still have the corona situation, unfortunately, but we are working steadily on the further improvement of our cost structure. So that also next year, we expect a further improvement.
All in all, if I can add to that. For sure, we still are suffering a bit on cost basis on that. For sure, we have higher hygiene costs. We have still some of freights in it like -- things like this, but these are all priced in our assumptions on any kind of margin assumption.
Okay. Understood. And also congratulations on returning to double-digit growth and margin so quickly after the corona crisis.
Thanks very much.
The next question is from Harald Eggeling, ODDO BHF.
I might have missed this due to the technical issues. Could you elaborate on CapEx and working capital guide for 2021? And could you give some color on polyamide supply and the hedge policy with the past book loss, sourcing -- policy or sourcing prices, if they might be stable or you also might be subject to a substantial price increases here?
Well, I hope I understood you correctly, because the line was not very so stable. CapEx and working capital 2021, we have given a CapEx guidance, 5% to 6% of our sales in 2021, which is a ratio that we more or less also kept in the last couple of years. We see in the CapEx development, no structural change. Of course, we focus on our strategic growth areas, also with our CapEx areas. But overall, 5% to 6% also in 2021. Working capital development, we are constantly working on the improvement of the working capital development, as we showed. What we have to keep in mind that we -- in 2020, even in 2019, we reduced the level of accounts receivables or we reduced the supply chain financing issues from the past. So this is also impacting our working capital. We are working on additional efficiencies in that area if it's inventories or receivables, even payables. Also getting better in 2021 and the following years. We, of course, have to see that in a growth period, we probably will have additional accounts receivables, but that's part of the growth story. It will not avoid us from having a good, very good cash flow development.Polyamide supply, we do not have critical issues regarding polyamide supply so far. There are a couple of developments in U.S., especially. We do not face currently, and we do not see it for the next month, polyamide shortages in that area.
Are there more questions, operator?
The next question is from Nicolai Kempf.
Nicolai Kempf speaking, Deutsche Bank. My first question would be on this semiconductor shortage and that some OEMs of the auto side has happened from running late, just the example of [ why ], so to speak. So my question is, how long is your visibility on this topic? And my second question would be on your powertrain forecast. And it seems like that OEMs are just announcing a new target for the shift to electric vehicles. Would a faster shift to electric mobility affect your business negatively?
Maybe -- yes, I take your second question first, powertrain development to e-mobility, would it impact our business negatively? No, not at all. We see a very positive development in the e-mobility area. We cover the whole, let's say, electricity value chain. And if the move into e-mobility comes earlier and quicker, that's fine for us. We cover all areas and are prepared also for quicker e-mobility developments. For example, if you take our current share in e-mobility, if you take battery electric vehicles and plug-in hybrids, we are at roughly 10%, 2021. Expected roughly 10% of our sales of our EJT sales being in the e-mobility area, battery electric vehicles plus plug-in hybrids. The market is around 7%, 8% overall, depends a little bit on the regional rating. So we have a very good development. And if e-mobility comes earlier, that's fine for us.Your first question, Nicolai, was semiconductor shortage. We see that topic. It's very intensively discussed in the public area. We do not see significant impacts for NORMA Group from that semiconductor shortage in the whole 2021. There might be a shift from the first half year into the second half year. So overall, in 2021, we do not see a critical topic for us. If you look into the semiconductor shortage, it depends a little bit on which customer, which OEM you discussed. If we take the last fire in the ship production area in Japan, of course, some Japanese customers are impacted heavily by that. And it was in the public press, so we can talk about it. It's totally different. If you take other customers, I do not want to mention any name. So it depends a little bit on their value chain, on their, let's say, stocking of semiconductor. So we do not see a significant impact of that semiconductor shortage in 2021 for NORMA Group. There might be a shift between H1 and to H2, but not an overall significant negative impact.
There are currently no further questions. [Operator Instructions] And the next question is from Ingo Schachel, Commerzbank.
Just a quick follow-up on the Standardized Joining Technology business in North America. I think you also spoke about destocking that you saw at the end of the year. Can you expand a little bit more and tell us whether you think that's more structural because you're, I think, partly, the small customers there have to keep a close eye on inventories because of the corona crisis? Or do you think it's rather just a cyclical year-end destocking, where you would expect some of the inventory levels to be replenished in the year '21?
Well, the Standardized Joining Technology, there is no structural change. It is driven by COVID implications and the typical, let's say, cycle, COVID plus typical cycle. That's the reason for that in 2020. We will see growth in 2021, but there's no structural change.
We haven't received any further questions at this point. So I hand back to the speakers for closing remarks.
Well, if there are no further questions, I would like to thank you all once again for participating in our Investors and Analyst Conference 2021. I'm happy to have you on the line. Unfortunately, we cannot meet in person. We all hope that we -- next year, we'll be able to meet personally. For the time being, please keep in mind, NORMA is very well prepared for the walk into 2021 and the next decades with our broad -- with our strategic development. We have a strong financial basis. Our strategy is clearly defined, and we are well on track. The most important topic now is stay healthy, and I hope we can see you soon again. And so far, once again, thanks a lot. Stay healthy. See you next time.
Thank you.
Thank you. Bye-bye.
Ladies and gentlemen, this call has been concluded. You may now disconnect.