0WP Investor Relations & Company Overview - WPP PLC

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Price: 4.74 EUR 4.87% Market Closed

Market Cap: €8.1B

W	WPP PLC XMUN:0WP	UK
	Myriad Uranium Corp F:C3Q	CA
F	First Fidelity Leasing Modaraba KAR:FFLM	PK
S	St Barbara Ltd XMUN:BM1	AU
	AKR Corporindo Tbk PT IDX:AKRA	ID
	Knight-Swift Transportation Holdings Inc NYSE:KNX	US
G	Gamsung Corporation Co Ltd KOSDAQ:036620	KR
N	Nextleaf Solutions Ltd CNSX:OILS	CA
	Tate & Lyle PLC LSE:TATE	UK
M	Multikarya Asia Pasifik Raya Tbk PT IDX:MKAP	ID
S	Sinaran Advance Group Bhd KLSE:SINARAN	CN
	Maven Brands Inc F:TLA	CA
I	Incheon City Gas Co Ltd KRX:034590	KR
	Autohellas SA F:0AH1	GR

Company Overview

Business Description

Sector: Communication Services
Industry: Media
Headquarters: United Kingdom UK
Employees: 98 655
IPO date: Jan 2, 2013

WPP is one of the world’s largest advertising and marketing services companies. It helps brands plan and run advertising campaigns, create ads and content, buy media space, manage public relations, and build digital marketing programs. Its work sits between big consumer brands and the media channels where those brands want to reach customers.

The company sells professional services through a network of agency brands, rather than physical products. Its main customers are companies that need help with marketing, especially large global advertisers in consumer goods, retail, technology, finance, and other sectors. WPP makes money by charging service fees, retainers, and project-based payments, and in some cases earns commissions or related fees tied to media buying and campaign execution.

What makes WPP’s business different is that it combines creative work, media planning, data, and market research under one roof. That matters because modern advertising is not just about making commercials; it also requires buying the right audience, tracking performance, and adjusting campaigns across many channels. WPP’s role is to coordinate those moving parts for clients and help them spend marketing budgets efficiently.

WPP PLC Investor Relations

Sea Containers, 18 Upper Ground, NaN

London

United Kingdom

+442072824600 www.wpp.com

Business Segments

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Media buying

This part plans and buys advertising space for clients across TV, digital, print, audio, and outdoor media. It helps brands place campaigns where their customers will see them.

Customers

Large consumer brands, retailers, automotive companies, and other businesses that want to run advertising campaigns.

Revenue Model

WPP charges fees for planning and buying media, plus management fees for campaign work and related services.

Creative and brand services

This part builds ad campaigns, brand strategy, content, design, and digital experiences for clients. It also helps with campaign production and local market adaptation.

Customers

Companies that need advertising ideas, brand identity work, campaign content, and marketing materials.

Revenue Model

WPP earns project fees, retainer fees, and service charges for creative, production, and advisory work.

Public relations and specialist marketing

This part handles public relations, corporate communications, health marketing, commerce support, and other specialized marketing work. It helps clients shape their public image and run targeted marketing programs.