Billboards
Lamar owns and operates roadside billboards, including both printed and digital displays, and sells ad space on them to advertisers.
Customers and revenue model
Lamar Advertising Co
XMUN:6LA
Lamar Advertising Co
XMUN:6LA
Price:
141.16
EUR
Market Closed
Market Cap:
€14.4B
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Company Overview
Business Description
- Sector
- Real Estate
- Industry
- Real Estate
- Headquarters
- United States of America US
- Employees
- 3 500
- IPO date
- Aug 2, 1996
Lamar Advertising owns and operates outdoor advertising displays, mainly billboards along highways and in busy local markets, plus transit and logo signs in some places. It sells advertisers space on these signs, giving companies a way to reach drivers and commuters close to the point of purchase.
Its customers are local businesses, regional advertisers, national brands, and ad agencies that buy campaigns for a set period of time. Lamar makes money by renting out display space, including digital billboards that can show different ads throughout the day and traditional static billboards that stay up for longer runs.
What makes Lamar’s business different is that it controls physical advertising locations that are hard to replace and tied to specific traffic routes and local markets. That makes it an important middle layer in the advertising chain: it does not create the ad message itself, but it sells the real-world placement that makes the message visible to people on the move.
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