Matchday football
This is the club’s core football business. It runs the men’s team, stages home matches, and sells access to the stadium and related fan services.
Customers
Supporters, season ticket holders, visiting fans, and sports audiences attending matches.
Revenue Model
Ticket sales, season passes, hospitality, and related match-day spending.
Media and sponsorship
This covers the club’s commercial deals built around the team’s brand and visibility. It includes jersey sponsors, advertising, broadcasting rights, and club marketing partnerships.
Customers
Broadcasters, sponsors, advertisers, and companies that want to reach FC Porto fans.
Revenue Model
Fees from media rights, sponsorship contracts, advertising, and brand licensing agreements.
Player trading
This part of the business develops, signs, and sells football players. The club uses transfers and loans as a major source of cash tied to squad management.
Customers
Other football clubs that buy or loan players, and agents arranging those deals.
Revenue Model
Transfer fees, loan fees, and related player registration income.