SEB SA

XMUN:GRB

Business Description

Sector

Consumer Discretionary

Industry

Consumer products

Headquarters

France FR

Employees

31 856

IPO date

Jan 7, 1985

SEB SA is a French company that makes small household appliances and cookware. Its products include kitchen machines, fryers, irons, vacuum cleaners, food preparation tools, and pots and pans sold under brands such as Tefal, Moulinex, Rowenta, Krups, and Lagostina. It sells mainly to consumers through retailers, e-commerce channels, and specialty stores, with some products also aimed at home and professional use.

The company makes money by designing, manufacturing, and selling branded consumer goods. A large part of its business depends on repeat purchases, because many products are everyday items that consumers replace or upgrade over time. It also earns revenue from accessories, replacement parts, and premium cookware lines that sit higher in the kitchen and home-appliance market.

SEB stands out because it owns a broad portfolio of well-known brands and covers both appliances and cookware, which gives it reach across the kitchen and home-care aisle. Instead of selling one big machine or a business-to-business service, it sells practical products that sit close to the consumer and are bought through mass retail. That makes it a household-goods company with strong brand and distribution advantages rather than a pure manufacturing contractor.