Consumer research
Ipsos helps companies study shoppers and consumers, test products, and understand brand and buying behavior.
Customers
Consumer brands, retailers, and other companies that sell to the public.
Revenue Model
Ipsos charges project fees and retainer-style fees for research studies, surveys, and ongoing tracking work.
Media research
Ipsos measures audiences, advertising performance, and media use so clients can plan and evaluate campaigns.
Customers
Advertisers, media companies, agencies, and digital platforms.
Revenue Model
Ipsos earns service fees for syndicated studies, custom research, and data access.
Healthcare research
Ipsos provides research on patients, doctors, treatments, and healthcare markets to support product and marketing decisions.
Customers
Pharmaceutical companies, medical device makers, and healthcare organizations.
Revenue Model
Ipsos makes money from consulting projects, survey programs, and ongoing market research contracts.
Public affairs research
Ipsos studies public opinion, voting intent, policy views, and social issues for decision makers.
Customers
Governments, political groups, non-profits, news organizations, and corporations.
Revenue Model
Ipsos charges for polling projects, tracking surveys, and custom analysis.