Crop nutrition
Yara sells fertilizers and related plant nutrition products that help farmers supply crops with nitrogen and other nutrients. It includes products for fields, orchards, vegetables, and specialty crops.
Customers
Farmers, farm cooperatives, distributors, and agribusinesses that buy plant nutrition products for crop production.
Revenue Model
Yara makes money by selling fertilizer products and crop nutrition packages through direct sales and distribution channels.
Industrial products
Yara produces nitrogen-based products used outside farming, including inputs for chemicals, manufacturing, metals, mining, and pollution control.
Customers
Industrial companies, manufacturers, utilities, mining firms, and distributors that need nitrogen products for their processes.
Revenue Model
Yara earns revenue from selling industrial chemicals and related nitrogen products in bulk or through supply contracts.
Digital farming services
Yara provides software and advisory tools that help growers plan nutrient use, manage fields, and improve farm decisions.
Customers
Farmers, agronomists, and agricultural businesses that want field data, planning tools, and farm advice.
Revenue Model
Yara makes money from subscriptions, service fees, and bundled offerings tied to its crop nutrition products.