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Economic Moat

Medibank Private has no economic moat

Customers can compare rival policies and switch without losing waiting periods already served, so inconvenience does little to keep them with Medibank. Bupa, HCF, nib and other funds offer alternatives that compete on price, cover and service.

Why Medibank Private has no moat

Easy to switch

Customers moving to a policy with the same or lower benefits can keep waiting periods they have already served, reducing the cost of moving to a rival.

Many close alternatives

Bupa, HCF, nib and other funds offer policies that customers can compare with Medibank’s on price and cover, giving rivals a direct way to win its customers.