Aerial Work Platforms
Makes Genie lifts and booms that help people work safely at height on construction sites, in warehouses, and on industrial jobs.
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Terex makes heavy equipment used on job sites and in industrial yards. Its machines include aerial lifts and work platforms, cranes and lifting gear, and equipment that crushes, screens, moves, and recycles rock, soil, and waste. Buyers use this equipment to build roads, buildings, utilities, mines, quarries, recycling plants, and municipal operations.
The company sells mainly to construction firms, rental companies, material processors, utilities, and local governments, usually through dealers and direct sales teams. Most of its money comes from selling new equipment, with additional income from replacement parts, service, and support for the machines after delivery. That after-sales business matters because these are durable machines that need maintenance and repairs.
Terex sits in the middle of the industrial equipment value chain: it does not build the projects itself, but it supplies the machines that make those projects possible. Its business depends more on equipment cycles, infrastructure spending, and fleet replacement than on everyday consumer demand. Brands like Genie help it stand out in aerial lifts, while its other lines cover the rough, dirty work of moving and processing materials.
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