` MAX (Mediaalpha Inc) vs GOOGL (Alphabet Inc) Comparison - Alpha Spread

MAX
vs
GOOGL

Over the past 12 months, MAX has underperformed GOOGL, delivering a return of -14% compared to the GOOGL's 2% drop.

Valuation Comparison

MAX Intrinsic Value
20.43 USD
Undervaluation 47%
Intrinsic Value
Price
GOOGL Intrinsic Value
161.11 USD
Overvaluation 10%
Intrinsic Value
Price
Company Last Price Intrinsic Value DCF Value Relative Value Wall St Target
Mediaalpha Inc
NYSE:MAX
10.81 USD
Alphabet Inc
NASDAQ:GOOGL
178.53 USD

Financials Comparison

Growth Over Time
MAX vs GOOGL

MAX
GOOGL
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Revenue
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Company LTM Historical Growth Growth Streak % Positive Years Max Drawdown Volatility Forecasted Growth
3 Years 5 Years 10 Years 1 Year 3 Years
Mediaalpha Inc
Revenue
Alphabet Inc
Revenue

All metrics are calculated based on data from the last 10 years.

Profitability Comparison

Free Cash Flow
MAX vs GOOGL

MAX
GOOGL
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Free Cash Flow
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Company LTM Average Historical Growth FCF Margin Conversion
3 Years 5 Years 3 Years 5 Years 10 Years
Mediaalpha Inc
NYSE:MAX
Alphabet Inc
NASDAQ:GOOGL
What is Free Cash Flow?

Gross Margin

MAX
16.1%
GOOGL
58.6%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

Operating Margin

MAX
6%
GOOGL
33.2%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

Net Margin

MAX
1.6%
GOOGL
30.9%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

FCF Margin

MAX
6.7%
GOOGL
20.8%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

ROE

MAX
-283.3%
GOOGL
34.8%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

ROA

MAX
8%
GOOGL
25.2%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

ROIC

MAX
62.8%
GOOGL
30%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

ROCE

MAX
57.6%
GOOGL
33.4%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

Stocks Performance

Stocks Performance
MAX vs GOOGL

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MAX
GOOGL
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1Y 3Y 5Y 10Y 15Y 20Y

Performance Gap
MAX vs GOOGL

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MAX
GOOGL
Difference
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1Y 3Y 5Y 10Y 15Y 20Y

Performance By Year
MAX vs GOOGL

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MAX
GOOGL
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