` MAX (Mediaalpha Inc) vs GOOGL (Alphabet Inc) Comparison - Alpha Spread

MAX
vs
GOOGL

Over the past 12 months, MAX has underperformed GOOGL, delivering a return of -24% compared to the GOOGL's 2% drop.

Smart Verdict
AI-Powered

Not Sure Which Stock Wins?
Let AI Decide.
MAX
GOOGL
One-click summary across all key metrics.
Ranked results with clear takeaways.
No spreadsheets, no guesswork.
One-click summary across all key metrics.
Ranked results with clear takeaways.
No spreadsheets, no guesswork.
Start AI Comparison
Valuation
Growth
Profitability
Solvency
Comparing Valuation
Running a multi-layered valuation analysis to compare how attractive each stock is.
Comparing Growth
Financial growth, forecasts, volatility, and historical drawdowns.
Comparing Profitability
Margins, returns on capital, and the consistency of profitability.
Comparing Solvency
Debt levels, liquidity, interest coverage, and bankruptcy risk.
Summarizing...
We need a little more time to summarize the results

Valuation Comparison

MAX Intrinsic Value
20.29 USD
Undervaluation 49%
Intrinsic Value
Price
GOOGL Intrinsic Value
162.55 USD
Overvaluation 11%
Intrinsic Value
Price
Company Last Price Intrinsic Value DCF Value Relative Value Wall St Target
Mediaalpha Inc
NYSE:MAX
10.34 USD
Alphabet Inc
NASDAQ:GOOGL
181.66 USD
Valuation Scenario:
Bear Case
Base Case
Bull Case

Growth Comparison

Growth Over Time
MAX vs GOOGL

MAX
GOOGL
Add Stock
Revenue
www.alphaspread.com
Company LTM Historical Growth Growth Streak % Positive Years Max Drawdown Volatility Forecasted Growth
3 Years 5 Years 10 Years 1 Year 3 Years
Mediaalpha Inc
Revenue
Alphabet Inc
Revenue

All metrics are calculated based on data from the last 10 years.

Profitability Comparison

Free Cash Flow
MAX vs GOOGL

MAX
GOOGL
Add Stock
Free Cash Flow
www.alphaspread.com
Company LTM Average Historical Growth FCF Margin Conversion
3 Years 5 Years 3 Years 5 Years 10 Years
Mediaalpha Inc
NYSE:MAX
Alphabet Inc
NASDAQ:GOOGL
What is Free Cash Flow?

Gross Margin

MAX
16.1%
GOOGL
58.6%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

Operating Margin

MAX
6%
GOOGL
33.2%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

Net Margin

MAX
1.6%
GOOGL
30.9%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

FCF Margin

MAX
6.7%
GOOGL
20.8%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

ROE

MAX
-283.3%
GOOGL
34.8%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

ROA

MAX
8%
GOOGL
25.2%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

ROIC

MAX
62.8%
GOOGL
30%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

ROCE

MAX
57.6%
GOOGL
33.4%
LTM 3Y Avg 5Y Avg 10Y Avg
Mediaalpha Inc
Alphabet Inc

Solvency Comparison

Balance Sheet Comparison

Stocks Performance

Stocks Performance
MAX vs GOOGL

Loading

Performance Gap
MAX vs GOOGL

Loading
MAX
GOOGL
Difference
www.alphaspread.com

Performance By Year
MAX vs GOOGL

Loading
MAX
GOOGL
Add Stock
Not Sure Which Stock Wins?
Let AI Decide
One-click summary across all key metrics.
Ranked results with clear takeaways.
No spreadsheets, no guesswork.
Start AI Comparison
Compare MAX to other stocks
Unlock Full Access to Alpha Spread
Create Free Account