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Baby Bunting Group Ltd
ASX:BBN

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Baby Bunting Group Ltd Logo
Baby Bunting Group Ltd
ASX:BBN
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Price: 2.3 AUD -2.13%
Market Cap: AU$311.4m

Gross Margin

40.8%
Current
Improving
by 2.3%
vs 3-y average of 38.5%

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
40.8%
=
Gross Profit
AU$219.8m
/
Revenue
AU$539m

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
40.8%
=
Gross Profit
AU$219.8m
/
Revenue
AU$539m

Peer Comparison

Country Company Market Cap Gross
Margin
AU
Baby Bunting Group Ltd
ASX:BBN
311.4m AUD
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CN
Pop Mart International Group Ltd
HKEX:9992
328.2B HKD
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US
Ulta Beauty Inc
NASDAQ:ULTA
30.9B USD
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CN
China Tourism Group Duty Free Corp Ltd
SSE:601888
195.8B CNY
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US
Tractor Supply Co
NASDAQ:TSCO
27.4B USD
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HK
Chow Tai Fook Jewellery Group Ltd
HKEX:1929
139.9B HKD
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US
DICK'S Sporting Goods Inc
NYSE:DKS
18B USD
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US
Five Below Inc
NASDAQ:FIVE
11.9B USD
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JP
Sanrio Co Ltd
TSE:8136
1.4T JPY
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NL
Grandvision NV
F:8GV
7.2B EUR
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CH
Dufry AG
SIX:DUFN
4.4B CHF
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Market Distribution

In line with most companies in Australia
Percentile
52nd
Based on 2 544 companies
52nd percentile
40.8%
Low
-6 907 100% — 21.6%
Typical Range
21.6% — 58.2%
High
58.2% — 2 095.9%
Distribution Statistics
Australia
Min -6 907 100%
30th Percentile 21.6%
Median 38.3%
70th Percentile 58.2%
Max 2 095.9%

Baby Bunting Group Ltd
Glance View

Market Cap
311.4m AUD
Industry
Retail

Baby Bunting Group Ltd. engages in the operation of nursery and one-stop-baby shop. The company is headquartered in Melbourne, Victoria and currently employs 1,383 full-time employees. The company went IPO on 2015-10-14. Its primarily caters to parents with children from newborn to three years of age and parents-to-be. The firm provides a range of baby products including prams, car seats, carriers, furniture, nursery, safety, babywear, manchester, changing, toys and feeding. The firm offers various brands including Bugaboo, Silvercross, Steelcraft, Britax Safe n Sound, Maxi Cosi, Infasecure, Ergobaby, Boori, Oricom, Medela, Bonds, Huggies and Bright Starts. The firm is expanding its private label and exclusive products, which included the addition of JENGO brand. The firm has 60 stores across Australia and one online store. The firm sales online products in Australia and New Zealand though its Website.

BBN Intrinsic Value
HIDDEN
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What is Gross Margin?
Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.
How is Gross Margin calculated?

Gross Margin is calculated by dividing the Gross Profit by the Revenue.

Gross Margin
40.8%
=
Gross Profit
AU$219.8m
/
Revenue
AU$539m
What is Baby Bunting Group Ltd's current Gross Margin?

The current Gross Margin for Baby Bunting Group Ltd is 40.8%, which is above its 3-year median of 38.5%.

How has Gross Margin changed over time?

Over the last 3 years, Baby Bunting Group Ltd’s Gross Margin has increased from 37.6% to 40.8%. During this period, it reached a low of 36.9% on Jun 30, 2024 and a high of 40.8% on Dec 29, 2025.

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