Infant formula
This is Bubs Australia’s main business. It makes goat milk, cow milk, and organic infant formula for babies and young children, mainly sold under the Bubs brand in Australia and overseas markets.
Customers and revenue model
Bubs Australia Ltd
ASX:BUB
Bubs Australia Ltd
ASX:BUB
Price on Oct 14:
0.1
AUD
Market Cap:
AU$89.4m
Prices of ASX stocks are not being updated. The latest BUB price on Alpha Spread is from Oct 14, 2026. Financials, forecasts and intrinsic value keep updating.
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Company Overview
Business Description
- Sector
- Consumer Staples
- Industry
- Food Products
- Headquarters
- Australia AU
- Employees
- 69
- IPO date
- Oct 5, 1993
Bubs Australia makes infant formula and baby nutrition products, with a strong focus on goat milk formula alongside cow milk-based formula and other early-life nutrition items. It sells these products under its own brands through supermarkets, pharmacies, baby stores, and online channels, and it also supplies products into overseas markets through distributors and trade partners.
Its main customers are parents and caregivers looking for formula and toddler nutrition, plus retailers and distributors that stock and resell the products. The company makes money by manufacturing branded consumer products and selling them through retail and export channels, so its business depends on both shelf space at home and demand in key overseas markets.
What sets Bubs apart is its role as a specialist in infant formula rather than a broad food company. Goat milk formula is its best-known niche, and that gives it a clear position with families who want an alternative to standard cow milk formula. In practice, Bubs sits in the middle of the baby nutrition supply chain: it develops the products, produces or sources them, and then sells them to shoppers and trade customers through branded channels.
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