Bubs Australia Ltd
ASX:BUB
Bubs Australia Ltd
Bubs Australia Ltd. is a holding company, which offers organic baby food, goat milk infant formula and fresh dairy products. The company is headquartered in Frenchs Forest, New South Wales and currently employs 35 full-time employees. The firm produces goat dairy products and organic food products for all ages under the Bubs brand. Its products include cow’s milk formula, goats milk formula, organic baby food, cereals, toddler snacks, Vita Bubs, puree, rusks, infant and children's vitamin and mineral supplements. The company also offers children’s vitamin and mineral supplements that are also formulated with goat milk and address immune, bone, digestive and cognitive health concerns parents have for their children. The firm offers goat dairy products and produces goat milk-based formulae for adult everyday use, formulations, and adult immunity support for domestic and export markets. Its products are sold in supermarkets and pharmacies throughout Australia, as well as exported to China, Vietnam, Southeast Asia and the Middle East.
Bubs Australia Ltd. is a holding company, which offers organic baby food, goat milk infant formula and fresh dairy products. The company is headquartered in Frenchs Forest, New South Wales and currently employs 35 full-time employees. The firm produces goat dairy products and organic food products for all ages under the Bubs brand. Its products include cow’s milk formula, goats milk formula, organic baby food, cereals, toddler snacks, Vita Bubs, puree, rusks, infant and children's vitamin and mineral supplements. The company also offers children’s vitamin and mineral supplements that are also formulated with goat milk and address immune, bone, digestive and cognitive health concerns parents have for their children. The firm offers goat dairy products and produces goat milk-based formulae for adult everyday use, formulations, and adult immunity support for domestic and export markets. Its products are sold in supermarkets and pharmacies throughout Australia, as well as exported to China, Vietnam, Southeast Asia and the Middle East.
Revenue Growth: Bubs Australia delivered first-half revenue of $55.5 million, up 14% from the prior year, driven mainly by a 48% surge in U.S. sales.
Profit Turnaround: Underlying EBITDA improved to $4.4 million, reversing a loss of $0.7 million last year, as disciplined execution and U.S. expansion boosted profitability.
Gross Margin: Gross profit margin held steady at 48%, exceeding guidance despite higher airfreight and tariff costs.
Guidance Upgrade: Full-year revenue is now forecast at $120–125 million (up 22–27%), with underlying EBITDA expected at $9–11 million and reported EBITDA at $4–6 million.
Inventory Build: Inventory climbed to $28.1 million as Bubs ramps up production to support new U.S. retail wins and prepares for higher second-half demand.
U.S. Retail Expansion: Store count in the U.S. is expected to rise from 5,500 to over 8,500 by year-end, with new listings at Walmart, Target, Amazon, Sprouts, and Sam’s Club.
China & Australia: China business grew despite macro headwinds; Australia remains #1 in goat formula but is being prioritized for renewed growth after a flat period.
