Eureka Forbes Ltd

BSE:543482

Eureka Forbes Ltd. has woven itself into the fabric of urban Indian households, becoming synonymous with water and air purification. Founded as a joint venture between Forbes & Company Ltd and Electrolux, Eureka Forbes embarked on its journey in 1982 with the introduction of Aquaguard, a product that would revolutionize the way Indians thought about clean water. The company's direct sales strategy, where they reached out to potential customers at their doorsteps, played a pivotal role in establishing trust and awareness across varied demographics. This direct engagement, coupled with a deep understanding of local water problems, has helped Eureka Forbes innovate and tailor their products to meet the specific needs of Indian consumers. A core strength of the business lies in its ability to continuously adapt and diversify its offerings. While water purifiers like Aquaguard and Dr. Aquaguard remain flagship products, Eureka Forbes has methodically expanded its portfolio to include products like vacuum cleaners, air purifiers, security solutions, and recently, health and hygiene products. They have also embraced e-commerce, amplifying their reach beyond physical boundaries. This multi-channel strategy ensures a steady revenue stream, garnered from product sales, maintenance contracts, and customer service offerings. By maintaining a robust after-sales service network, Eureka Forbes not only enhances customer satisfaction but also secures recurring income, establishing a sustainable business model in an ever-evolving market landscape.