Hotels and resorts
This part runs and manages Banyan Tree branded hotels, resorts, villas, and spas. It includes rooms, food and drink, wellness services, and related guest services at owned, leased, and managed properties.
Customers
Leisure travelers, couples, families, and business guests who stay at the company’s properties or use its spa and hospitality services.
Revenue Model
It earns money from room stays, restaurant and bar sales, spa and wellness services, and management fees from properties it operates for owners.
Property sales
This part develops and sells residences, resort villas, and other real estate linked to the group’s destinations. It packages homes with resort-style amenities and branded services.
Customers
Homebuyers, investors, and vacation-home buyers looking for branded property in resort locations.
Revenue Model
It makes money by selling completed units and receiving payments from property development projects.
Investments and other services
This part covers the group’s long-term property holdings, club and membership services, golf and retail activities, and other non-core hospitality income.
Customers
Guests, members, property users, and business partners that buy access to these services or lease space from the group.
Revenue Model
It earns money from rental income, membership fees, retail and service income, and other recurring charges.