Windar Photonics PLC

F:7WP

Business Description

Sector

Information Technology

Industry

Electrical Equipment

Headquarters

Denmark DK

Employees

29

IPO date

Mar 30, 2015

Windar Photonics makes laser-based wind sensing systems for wind turbines. Its main product is a small LiDAR unit that measures wind direction and speed in front of a turbine, so the turbine can turn itself more accurately and capture more energy. The company sells this equipment to wind farm owners, turbine operators, and turbine makers, mainly for large utility-scale wind farms and for upgrades to existing turbines.

The business makes money by selling hardware, related software, and support services around those systems. Customers usually pay for the sensor units, installation support, calibration, and ongoing service. Windar sits in a narrow but important part of the wind power supply chain: it sells a tool that helps existing turbines work better rather than building turbines itself.

That makes its business model different from a typical wind equipment maker. Instead of competing on full turbines or big mechanical parts, Windar focuses on a specialized measurement device that can be added to turbines already in the field. Its value comes from helping operators improve turbine control and performance with a relatively small piece of technology.