LiveWire Group Inc
F:P9N
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LiveWire Group Inc
LiveWire Group Inc., born from the innovative corridors of Harley-Davidson, is a venture that marries heritage with the frontier of modern technology. In a world where the wheels of electric mobility are spinning faster, LiveWire stands as Harley-Davidson’s dedicated arm for electric motorcycles. It captures the spirit of its parent company’s prestigious legacy while charting a course through the electrified future. Amidst growing environmental concerns and shifting consumer preferences towards sustainable and efficient urban commuting, LiveWire taps into an audience eager for clean energy alternatives without sacrificing the pulsating thrill of high-performance biking. By leveraging Harley-Davidson’s timeless allure and engineering prowess, LiveWire crafts a unique narrative that merges traditional biking prestige with cutting-edge electric innovation.
At the heart of LiveWire’s business model is its commitment to transforming the motorcycle experience through its flagship LiveWire models, like the LiveWire ONE. These bikes are not just about being eco-friendly; they promise an exhilarating ride, with advanced torque, speed, and acceleration that rival their gas-powered counterparts. The company generates revenue through the direct sales of these premium electric motorcycles, positioning them as premium alternatives in the burgeoning electric vehicle market. Alongside bike sales, LiveWire also invests in creating a robust ecosystem, offering service solutions, accessories, and charging infrastructure to support its products and enhance customer loyalty. By tailoring an experience that combines Harley-Davidson’s storied craftsmanship with the demands of contemporary sustainability, LiveWire Group Inc. is carving out a distinct space in the growing electric mobility landscape.
LiveWire Group Inc., born from the innovative corridors of Harley-Davidson, is a venture that marries heritage with the frontier of modern technology. In a world where the wheels of electric mobility are spinning faster, LiveWire stands as Harley-Davidson’s dedicated arm for electric motorcycles. It captures the spirit of its parent company’s prestigious legacy while charting a course through the electrified future. Amidst growing environmental concerns and shifting consumer preferences towards sustainable and efficient urban commuting, LiveWire taps into an audience eager for clean energy alternatives without sacrificing the pulsating thrill of high-performance biking. By leveraging Harley-Davidson’s timeless allure and engineering prowess, LiveWire crafts a unique narrative that merges traditional biking prestige with cutting-edge electric innovation.
At the heart of LiveWire’s business model is its commitment to transforming the motorcycle experience through its flagship LiveWire models, like the LiveWire ONE. These bikes are not just about being eco-friendly; they promise an exhilarating ride, with advanced torque, speed, and acceleration that rival their gas-powered counterparts. The company generates revenue through the direct sales of these premium electric motorcycles, positioning them as premium alternatives in the burgeoning electric vehicle market. Alongside bike sales, LiveWire also invests in creating a robust ecosystem, offering service solutions, accessories, and charging infrastructure to support its products and enhance customer loyalty. By tailoring an experience that combines Harley-Davidson’s storied craftsmanship with the demands of contemporary sustainability, LiveWire Group Inc. is carving out a distinct space in the growing electric mobility landscape.
HDFS Transaction: Harley-Davidson announced a strategic partnership with KKR and PIMCO for its financial services arm, selling a 9.8% equity stake at 1.75x book value, unlocking $1.25 billion cash for the parent company.
Q2 Revenue Decline: Consolidated revenue dropped 19% year-over-year, mainly due to lower motorcycle shipments and soft demand.
Dealer Inventory: Dealer motorcycle inventories were down 28% year-over-year, showing progress in inventory reduction efforts.
Operating Margins: Q2 operating income margin fell to 8.6% from 14.9% last year, driven by lower volumes and increased tariff costs.
Retail Sales: Global motorcycle retail sales fell 15%, but North America showed improving monthly trends and expects positive retail for the second half.
Share Buybacks: Plans to accelerate share repurchases, aiming to buy back $500 million of shares in the second half of 2025.
Small Bike Launch: Announced a new small displacement motorcycle for 2026 with a target price below $6,000, aiming to be both accessible and profitable.
LiveWire: LiveWire reduced operating losses by 34% and is launching new models targeting lightweight, urban mobility.
