Franchised dealerships
This part sells new and used vehicles through dealer franchises and also handles parts, repair, body work, and financing support tied to those sales.
Customers
Car shoppers, vehicle owners, and drivers who return for service and repairs through Sonic’s brand-name dealerships.
Revenue Model
It makes money from vehicle sales, service and repair work, parts, and dealership finance and insurance products.
EchoPark
This part focuses on selling late-model used vehicles through EchoPark locations and online channels, with a simpler buying process than a traditional dealership.
Customers
Used-car buyers who want a mostly no-haggle shopping experience and may also use trade-in and financing services.
Revenue Model
It makes money mainly from used vehicle sales, plus financing and vehicle-related add-ons.
Powersports
This part sells motorcycles, ATVs, side-by-sides, and related parts and service through powersports dealerships.
Customers
Powersports buyers, riders, and owners who purchase vehicles or come back for maintenance and parts.
Revenue Model
It makes money from vehicle sales, parts, service, and financing products tied to those purchases.