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Company Overview

Business Description

Sector
Consumer Discretionary
Industry
Retail
Headquarters
United States of America US
Employees
11 000
IPO date
Nov 12, 1997

Sonic Automotive is a retail auto dealer company. It sells new and used cars and light trucks through dealership locations, and it also earns money from financing, vehicle service, repairs, and parts. A big part of its business is helping customers buy vehicles, then keeping those vehicles in service through maintenance and repair work.

Its main customers are individual car buyers, people trading in older vehicles, and owners who return for service after the sale. The company makes money in several ways: profit on vehicle sales, commissions and fees from arranging financing and insurance, and recurring revenue from repair, maintenance, and parts. It also participates in the used-vehicle market through its EchoPark brand, which focuses on used cars sold in a more streamlined way.

What makes Sonic different is that it sits close to the end customer in the auto value chain. It is not a car maker; it is a retailer and service provider that connects manufacturers, lenders, and vehicle owners. That gives it a business model with both one-time sales and steadier follow-up income from service work.

Sonic Automotive Inc Investor Relations

Address
4401 Colwick Rd
Charlotte, North Carolina
United States of America

Business Segments

Franchised dealerships

This part sells new and used vehicles through dealer franchises and also handles parts, repair, body work, and financing support tied to those sales.

Customers

Car shoppers, vehicle owners, and drivers who return for service and repairs through Sonic’s brand-name dealerships.

Revenue Model

It makes money from vehicle sales, service and repair work, parts, and dealership finance and insurance products.

EchoPark

This part focuses on selling late-model used vehicles through EchoPark locations and online channels, with a simpler buying process than a traditional dealership.

Customers

Used-car buyers who want a mostly no-haggle shopping experience and may also use trade-in and financing services.

Revenue Model

It makes money mainly from used vehicle sales, plus financing and vehicle-related add-ons.

Powersports

This part sells motorcycles, ATVs, side-by-sides, and related parts and service through powersports dealerships.

Customers

Powersports buyers, riders, and owners who purchase vehicles or come back for maintenance and parts.

Revenue Model

It makes money from vehicle sales, parts, service, and financing products tied to those purchases.

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Management

Mr. B. Scott Smith

Co-Founder & Director

Biography unavailable

Mr. Heath R. Byrd

Executive VP & CFO

Biography unavailable

Mr. Thomas Keen

Chief Operating Officer

Biography unavailable

Mr. Stephen Carvelli

Chief Technology Officer

Biography unavailable

Mr. Stephen K. Coss

Senior VP, General Counsel & Secretary

Biography unavailable

Mr. Dino Bernacchi

Chief Marketing Officer

Biography unavailable

Mr. Harry M Harden

Chief Human Resources Officer

Biography unavailable

Mr. Steve Wittman

Chief Digital Retail Officer

Biography unavailable

Ms. Marti Eulberg

Chief Creative Officer

Biography unavailable

Ms. Toni Ortiz

Senior VP & Corporate Controller

Biography unavailable

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