Sanrio Co Ltd
F:SJ8
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Sanrio Co Ltd
F:SJ8
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JP |
Intrinsic Value
The intrinsic value of 
Sanrio Co Ltd (SJ8) under the Base Case is 8.441 EUR per share.
Compared with the current market price of 7.356 EUR, the stock appears
Undervalued by 13% .
The intrinsic value is calculated using the DCF method.
Do our valuations actually work? See backtest results .
Cheap or expensive for this stock?
This block shows whether today’s valuation is cheap or expensive compared with the stock’s own history, and what happened after similar valuations in the past.
We compare the gap between the stock’s price and our estimated value over time.
- Undervalued can still be historically expensive. The stock may trade below our estimated value, but usually offer an even bigger discount.
- Overvalued can still be historically cheap. The stock may trade above our estimated value, but usually carry an even higher premium.
Market expectations can differ from our model, which may not fully capture everything affecting the price. That is why some stocks regularly trade above our estimated value and others below it.
The scale and chart show how today’s valuation compares with the past. The cards summarize past returns and waiting times until the stock stopped being cheap or expensive. This can happen because the price changed, our estimated value changed, or both.
Only completed periods are included. These are past results, not forecasts. The usual historical range does not necessarily mean fair value.
Fundamental Analysis
What Sanrio Does
Sanrio Co., Ltd. is a character and licensing company best known for creating Hello Kitty and other cute character brands. It designs the characters, develops stories and artwork around them, and turns them into products such as stationery, gifts, apparel, toys, and accessories. The company also runs theme parks and other brand experiences that keep its characters visible and relevant to fans.
- Headquarters
- Japan JP
- Employees
- 1 445
- IPO date
- Apr 23, 1982
Sanrio has a wide economic moat
Sanrio controls legally protected characters such as Hello Kitty, so rivals cannot use those characters on products without permission. Licensing partners bring the characters to fans through many products and services, and that wider reach helps make Sanrio’s properties attractive to more partners.
Read the full moat analysis
Revenue & Expenses Breakdown
Sanrio Co Ltd
Earnings Waterfall
Sanrio Co Ltd
The intrinsic value for Sanrio Co Ltd (SJ8) under the Base Case is 8.441 EUR.
Compared with the current market price of 7.356 EUR, the stock appears Undervalued by 13% .