Sanrio Co Ltd
OTC:SNROF
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Sanrio Co Ltd
OTC:SNROF
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JP |
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Intrinsic Value
Is SNROF undervalued or overvalued?
See the intrinsic value estimate for 
Sanrio Co Ltd and find out whether today’s valuation is cheap or expensive by its own historical standards.
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SNROF looks undervalued.
But is it cheap by its own standards?
See how today’s valuation compares with SNROF’s past valuations and how the stock performed after similar periods.
Fundamental Analysis
What Sanrio Does
Sanrio Co., Ltd. is a character and licensing company best known for creating Hello Kitty and other cute character brands. It designs the characters, develops stories and artwork around them, and turns them into products such as stationery, gifts, apparel, toys, and accessories. The company also runs theme parks and other brand experiences that keep its characters visible and relevant to fans.
- Headquarters
- Japan JP
- Employees
- 1 445
- IPO date
- Apr 23, 1982
Sanrio has a wide economic moat
Sanrio controls legally protected characters such as Hello Kitty, so rivals cannot use those characters on products without permission. Licensing partners bring the characters to fans through many products and services, and that wider reach helps make Sanrio’s properties attractive to more partners.
Read the full moat analysis
Revenue & Expenses Breakdown
Sanrio Co Ltd
Earnings Waterfall
Sanrio Co Ltd
The intrinsic value for Sanrio Co Ltd (SNROF) under the Base Case is hidden USD.
Compared with the current market price of 8.5 USD, the stock appears hidden.