Company Overview

Business Description

Sector
Consumer Discretionary
Industry
Hotels, Restaurants & Leisure
Headquarters
Indonesia ID
Employees
5 189
IPO date
May 23, 2018

Sarimelati Kencana Tbk PT is the company behind Pizza Hut restaurants in Indonesia. It runs dine-in outlets, delivery, and takeaway service under the Pizza Hut brand, selling pizzas, pasta, sides, desserts, and drinks to everyday consumers, families, and groups looking for casual, familiar food. Its business is built around operating stores and kitchens that prepare branded meals for immediate consumption.

The company makes money mainly by selling food and beverages through its restaurant network and delivery channels. It also earns from add-on items, meal bundles, and higher-margin convenience services such as delivery and takeaway. Because it is a franchise-style operator rather than an independent food brand, it depends on the Pizza Hut concept, menu standards, and brand recognition to draw customers.

What makes Sarimelati’s business easy to understand is that it sits at the retail end of the food chain: it turns a global quick-service restaurant brand into a local Indonesian dining and delivery business. That means its success depends on foot traffic, delivery demand, menu execution, and location quality more than on manufacturing or wholesale distribution.

Sarimelati Kencana Tbk PT Investor Relations

Address
Gedung Graha Mustika Ratu Lantai 8 Jl. Jenderal Gatot Subroto Kav. 74-75 RT/RW 001/01, Kel. Menteng Dalam, Kec. Tebet
Jakarta, Dki Jakarta
Indonesia

Business Segments

Pizza Hut restaurants

This part of the business runs Pizza Hut dine-in restaurants where customers order pizzas, pasta, sides, desserts, and drinks at the table or at the counter.

Customers

Families, groups of friends, and casual diners who want to eat in a Pizza Hut restaurant.

Revenue Model

It makes money from selling food and drinks directly to customers in its restaurants.

Delivery and takeaway

This part of the business takes orders for food that customers pick up or receive at home or work.

Customers

People and offices that want Pizza Hut food without eating in the restaurant.

Revenue Model

It makes money from food and drink sales placed through delivery, takeaway, and other off-site ordering channels.

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Management

Mr. Hadian Iswara

President Director

Biography unavailable

Mr. Jeo Sasanto

Director of Finance & Director

Biography unavailable

Mr. Boy Ardhitya Lukito

Director of Operations & Director

Biography unavailable

Mr. Kurniadi Sulistyomo

Corporate Secretary & Investor Relations Officer

Biography unavailable

Tirta Perdana Purba

General Manager of Human Resources

Biography unavailable

Mr. Budi Setiawan

Development Director & Director

Biography unavailable

Mr. Budi Pangestu

Head of Internal Audit

Biography unavailable

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